Take skiing as an example. Whether it is the acceleration of intense excitement or the stagnating stage, people will secrete a lot of adrenaline and get pleasure in the process. This is the same as riding a mountain bike and bungee jumping. Why do some people like to play? Because the heart beats faster, the brain will secrete endorphins because of excitement.
And it can meet the needs of friends' circle of friends to show off their dazzling social activities (pretending). Snow+bright weather+empty and chic back is simply a sharp weapon, okay? It doesn't matter even if the photos are not good, at least you can shape a person who loves sports, tossing and loving the sunshine of life. As long as you don't write the words "I am awesome" on the copy, I believe that everyone will not resent this circle of friends and will like it.
Finally, it is an effective decompression method. Color psychology tells us that white is easy to make people calm. In the heavy snow, you look around the mountains, get out of the cage, leave behind your job and mortgage, and make you feel that Tao Yuanming "returns to nature". Specific environment and region will make people forget their social role in a short time. Compared with other sports, the biggest feature of ice and snow sports is that it is easy to immerse itself in it.
In addition, popularity also stems from macro-level attention and support.
On the one hand, with the slogan "Ice and snow are also Jinshan Yinshan" put forward, the rocket-like development of the ice and snow tourism industry in the northern region directly drives the local economic transformation, helps many poor villages and counties get rid of poverty and solves many employment problems. On the other hand, vigorously encouraging "national fitness" and "driving 300 million people to participate in ice and snow sports" has directly affected the geometric growth of major ice rinks, indoor and outdoor ski resorts and ice and snow sports institutions at all levels in China in recent years.
Of course, whether it is driven by economic factors or man-made, whether ice and snow sports can really be loved and deeply rooted in people's hearts depends on its natural charm. In the ice and snow, that kind of freedom, that kind of primitive and instinctive pleasure, is not available on the ground. Although modern ice and snow sports have not developed for a long time in China, folk outdoor ice and snow sports have a very long history in northern China, and modern ice and snow sports are actually born out of these folk games. People in northern China like ice and snow sports and have genes.