RT Mart Circulation Co., Ltd. is a large chain store invested and established by Runtai Group of Taiwan Province Province in Taiwan Province Province on 1996. The company began to expand the mainland market in Shanghai 1997. At present, it has more than 100 branches in the mainland, and has settled in Chengdu, Deyang, Dujiangyan and other places in Sichuan.
According to the investment requirements of RT Mart, we accompanied the merchants to inspect the plots of Gongjing District Government, Nanhu Pedestrian Street, Bus Terminal, ziliujing district Planning and Construction Bureau-National Development and Reform Commission and Daan District. After the inspection, the merchants expressed confidence in investing in Zigong. The key is to solve the problem of project location. According to the investigation, the other party intends to choose the location of the bus terminal or the land used by the Planning and Construction Bureau-Development and Reform Commission. Merchants hope to get the relevant information of the project plot as soon as possible so as to provide it to the company for decision-making. Dai Shaoquan, vice mayor, said that he sincerely hopes that RT Mart can settle in Zigong and will provide thoughtful and meticulous services for the project. At present, China Merchants is in contact with relevant districts, counties and departments to collect and sort out the relevant information of the above two plots, which will be transmitted to RT Mart Company as soon as possible for further docking.
RT Mart is having a low-key competition in Sichuan.
On June 3, 2009, Kangcheng Investment (China) Co., Ltd. and Sichuan Dongkangfa Investment Consulting Co., Ltd., a subsidiary of Runtai Group, the parent company of RT Mart, respectively signed a project investment framework agreement with Xindu District of Chengdu. According to the agreement, the planned construction area of the project is about 60,000 square meters, of which the centralized commercial area is not less than 23,000 square meters, with a total investment of about 250 million yuan.
In late May, RT Mart project investor "Kangcheng Investment" signed an agreement with Wenjiang District Government to invest 200 million yuan to build a large-scale comprehensive supermarket in RT Mart with an area of nearly 50,000 square meters in Wenjiang, which is also RT Mart's first store in Sichuan, and it is planned to be completed and opened within next year.
In just one month, RT Mart has been established twice. Behind such a dense layout is the fact that international retail giants such as Wal-Mart and Carrefour have already entered the western market.
Western antenna
Not only Xindu and Wenjiang, but also Dujiangyan, Deyang, Mianyang, Meishan and RT Mart in Sichuan have signed agreements with local governments. On June 12, a middle-level manager of RT Mart China District Headquarters told this reporter that "all this has just begun".
According to the reporter's understanding, Deyang RT Mart Commercial Co., Ltd. has a registered capital of 26.5438 million yuan, and its legal representative is Huang Mingduan, CEO of Chinese mainland, RT Mart. A person from Meishan Investment Promotion Bureau revealed in an interview that the Meishan project in RT Mart covers an area of 30 mu and plans to invest about 200 million yuan.
In fact, as early as 2007, Hong, the general manager of the Development Department of China District, RT Mart, revealed his idea of investing in Sichuan to the Sichuan media. It is understood that RT Mart is affiliated to Runtai Group, one of the top ten famous enterprises in Taiwan Province Province, which involves many industries such as textile, real estate, banking, insurance and medical treatment. Kangcheng Investment is a subsidiary of Runtai Group with a registered capital of $65.438+0.2 billion, mainly engaged in large-scale supermarket business.
By the end of 2008, the number of stores in mainland RT Mart was 1, 0 1, with sales of 33.567 billion yuan and net profit after tax of 65.438+0.05 billion yuan. Compared with Carrefour, according to the data of China Chain Store & Franchise Association, the sales revenue of RT Mart ranked seventh in 2008 was only 252 million yuan less than that of Carrefour ranked sixth, while the average sales amount of a single store in RT Mart was 79.965 million yuan higher than that of Carrefour.
Earlier, in an interview with the media, Huang Mingduan, CEO of RT Mart Chinese mainland, said that starting from this year, RT Mart will be deployed in the mainland at a rate of multiple growth, and Anhui, northern Jiangsu, Shaanxi, Sichuan and Guangxi are all key development areas this year. According to its introduction, RT Mart is expected to open 25 new stores this year, totaling 126.
market competition
"On the mainland, it is impossible to compete with the world retail giants without more than 100 stores." RT Mart said in an interview that in the first half of this year, RT Mart has signed 25 supermarket project agreements all over the country.
Behind this is the great attraction of the mainland market to RT Mart. The source said, "In 2007, RT Mart's sales revenue was 4 billion less than Carrefour's. In the first quarter of this year, the sales revenue of RT Mart has exceeded 800 million yuan of Carrefour.
The source also admitted to the reporter that it was too late for RT Mart to enter Sichuan. "It turns out that our strategy is to promote decentralized sales. It seems that we are already late in the main city of Chengdu. Land prices are not what they used to be. Compared with Carrefour, cost control is a challenge. "
In early June, Carrefour will officially open its first store in Nanchong Sichuan secondary market. Eric Legros, vice president of Carrefour Group and president of China District, who made a special trip to Sichuan, publicly stated that Carrefour plans to open three new stores in Sichuan this year-this move is very obvious, and now Carrefour is also eyeing the second-and third-tier cities in RT Mart.
The reporter also learned from Leshan Municipal Bureau of Commerce that Auchan is also planning to enter Leshan City in addition to Wal-Mart, Chongqing Department Store, Renrenle and other commercial projects. Meanwhile, since April this year, Ran Lichun, president of Sichuan Commercial Chain Investment Development Association, has been investing in Lotte Supermarket under Tesco in Britain, AEON Corporation in Japan, Sears in the United States and Lotte Group in Korea.