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On September 3rd, Nintendo released a video celebrating the 35th anniversary of Super Mario Bros., which was watched nearly 4 million times in less than one day, during which a variety of game works and hardware were released. It is hard to believe that this Nintendo first-party ace IP has gone through 35 years and is still welcomed by almost everyone.

According to the report of itlemax, Mario, as a representative of the game industry, won the seventh place, surpassing popular brands such as Marvel Universe, Spider-Man and Harry Potter, with a total revenue of 36 billion dollars. Note that Mario's game sales alone accounted for $30 billion, while most other IPS were accumulated by peripheral and derivative income.

Mario's childhood memories as an adult in the past are also our childhood memories, and the future will probably be children's childhood memories.

"What is the status of Mario series in today's game world?"

(This is the cultural output)

Friends who have such doubts may know that Mario is a good game and maintains excellent quality all the year round. If you have seen the opening ceremony of the Tokyo Olympic Games, you will understand what his status is. Who can finish the opening ceremony? The finale of the opening ceremony of the London Olympic Games was "Hey Jude" by the Beatles, and the selection of Mario by the Tokyo Olympic Organizing Committee affirmed his global influence.

Baokemeng is indeed another dominant IP in Japan, but it won't work if you meet Mario. Just like basketball is to Jordan, Mamba people can't hide the glory of the former anyway.

(# Mamba Spirit # Life is not to surpass others, but to surpass yourself. )

Looking at the total sales volume of Mario's whole series, it is an astonishing 530 million, and Tetris ranks second with 495 million. Roughly speaking, we can see how popular Mario has been in the past 35 years from the sales volume.

If the game world wants to judge legends, Mario is the best choice. As a person who saved the video game by himself, the trace he left in the game industry cannot be erased.

As a platform jumping game, Mario can be regarded as the ancestor level. As early as 198 1, Mario first appeared in the game, which is a game featuring donkey kong. The designer of this game is Shigeru Miyamoto, the famous father of Mario. Once the game was launched in North America, it gained a good result of 60,000 arcades a year, with a profit of 65.438 USD+200 million. Let Nintendo have the opportunity and capital for rapid development.

At the same time, Mario's image has been officially confirmed: an Italian with two beards and a short stature. It is said that at that time, due to the limitation of function, Shigeru Miyamoto had to design such an image in the collocation of coat, beard and color in order to pursue vivid image and strong recognition.

1985, Super Mario Bros. was released on FC, and the game sales exceeded 40 million copies, making Mario a household name. In the next 30 years, jumping, exploring and moving have become the ideological principles guiding Mario's true story series. It can be said that Super Mario Bros. is a work that completely changes the world, and it redefines the infinite possibilities of video games. Exquisite level design, first-class operation feel and moving BGM make Super Mario Bros. the most perfect existence in 2D games.

As we all know, the 3D game was initiated by Salda of Nintendo, but the real 3D game depends on Super Mario 64. He told the world how to play 3D games, and he solved the problems of 3D movement, running and lens. At the same time, the game is still worried about the performance of "tank action" (the character can only move forward and must adjust the direction of his body before turning) in 3D. The full 3D level makes the game a more three-dimensional world, and Mario is omnipotent and has become a model for major manufacturers to learn in the future.

Since then, King 2D has entered a new era with the pace of 3D.

Refusing to play the safe card and being brave in self-innovation are the key reasons for Mario's popularity so far.

Persistence in innovation is Shigeru Miyamoto's bottom line. After creating two versions of the legend in 2D and 3D, the creator of Super Mario delivered the tools for making levels to the players, which made Mario fans all over the world contribute countless love and creativity to Mario. This is another pioneering work of 2D map. Most of the contents of the ultra-small objects we see come from this. Creativity is not limited here, so how far your Mario can go, common sense fails here, and the maximum free combination of various elements becomes possible.

At the same time, the masterpiece Odyssey on NS is 1 in many people's minds. Mario is making the most complete story in history, and with exquisite and stunning level design, it can be said that the quality of Mario's real story is presented to you with 120% exceeding expectations. He is the master of Mario series, the most free and open work, which has gathered all the power of Mario for 30 years. Although he did not surpass Mario Galaxy in evaluation, Brother Dai still thinks that the Odyssey has not deviated from the purpose of bringing fun to players and brought unexpected surprises. He is the contemporary Mario Galaxy in my heart.

With the appearance of NS, Nintendo's creativity has been divided, and its gameplay and interactivity have deepened. The emergence of new linkage games such as fitness circle, amiboo, Labo, etc., makes NS more and more capable of expanding.

On the 35th anniversary, Nintendo brought "Mario Kart: Family Journey", in the form of AR, playing games with a physical remote control car. As the most successful derivative work series of Mario series, "Carriage" combines reality to make family fun play prominent. Friends who are familiar with Mario Kart will definitely look forward to this ar linkage gameplay and bring the interesting settings in the game to reality. I have to say that Nintendo has once again subverted the concept of "toys"!

Recently, Shigeru Miyamoto said, on the other hand, almost all kinds of games can be realized by smart phones, but the higher and higher performance of game-specific machines is evolving towards luxury and high prices that have nothing to do with this world. But because of this, thanks to smart phones, games can be brought back to reality.

Personally, the meaning of this statement should be to evaluate the current excessive pursuit of pictures and neglect the game content. It is true that the appearance of PS5/XSX and RTX 3090 has made the game screen evolve to an unimaginable level at a high development cost, which is unacceptable to both manufacturers and players. At the same time, I also reflect on whether the pursuit of the ultimate image quality is endless, and whether all this really makes the game more and more fun rather than better.

Nintendo always conquers players with balanced performance, excellent gameplay and creativity. It can be said that Mario and Nintendo always hit the world with creativity and excellent gameplay, and made a series of explosions under extremely limited conditions. This is Nintendo's most "fun" concept. Some people say, "Nintendo has always regarded you as a child who secretly played the red and white machine that summer vacation."

Perhaps it is with such a heart that Mario can always be loved by everyone?