A group of photos of brand ambassadors officially released by Nars rarely saw Zhao, who was brave and good at fighting, and left a deep impression on me.
Bazaar's annual fashion party caught a wave of hot searches for its beauty. The gold tassel veil came from Guo Pei. He was the first and only official invited member of the French Gaoding Association from China, and the word "Gaoding" was also well received at that time.
For Zhao, a high-definition dress is no longer difficult.
What's more, she has her own Dior support site. As the ambassador of Dior clothing and jewelry in China, she always gets the latest resources.
Have you noticed that for a long time, no one criticized Xiao Zhao for not being fashionable enough? Beauty, exquisiteness and elegance ... have become her brand-new fashion business card.
I'm afraid many people have forgotten that in August, 20 17, Zhao was poked as the spokesman of Dior brand, and there were all kinds of taunts and arguments on the internet: "French brands devalue themselves", "Zhao's round face is not advanced enough" and "rustic dress". At that time, Huang Bin, the agent, was eager to divert public opinion, saying that "this is an ordinary China girl's dream trip".
In less than four years, Zhao's overall fashion transformation has made the debate disappear, but what happened in the middle?
Zhao's early screen image is a girl with a round face and a ball head, which is basically copied from the TV series "Late Arriving".
Zhao is a down-to-earth little Hua Dan, and her roles are mostly girls next door. The character and modeling of the role gave her some modeling limitations. In addition, she probably doesn't like studying clothing collocation and has no enthusiasm for self-dressing.
Even if I play the role of a designer in the TV series "Time with You", I still dare not compliment my styling. Lots of striped shirts and dark suits are more like traditional office workers.
In the eyes of the audience, Zhao is a girl next door who loves to wear lace floral skirts. Although she is sweeter and cuter, she is not the style goddess that big brands love.
Lace, even if it comes from a big brand, also tests the wearer's collocation skill and image, but it seems that many girls have to go through the stage of infatuation with lace when they grow up.
There is also a crossed ruffled dress with a pair of sunflower earrings, much like the early Taobao model seller show.
There are butterflies on the chest, embroidery on the arms, tulle on the skirt and crystal shoes on the feet. There are too many key points, no wonder it gives people an impression of Taobao's earthy flavor.
Many people say that because they are mothers, their temperament and demeanor are different. There may be, but it will never be the decisive factor. Looking through the changes in styling in recent years, it is true that both styling upgrade and word-of-mouth reversal are during pregnancy, but the fundamental reason is to find the right styling style.
Why do you say that? Probably received Zhao's cooperative modeling teacher and team, Mu Jianming, a well-known makeup artist in the circle, and Weibo sent during the Golden Eagle Festival. It can be seen that from 20 16 Golden Eagle Award for Best Actress in Flowers to the second prize in 2020, it was Teacher Mu's makeup, and the two sides cooperated for at least 5 years.
Costume modeling is jointly undertaken by theBallroom Studio and StudioLab, focusing on the commercial modeling of women's groups. TheBallroom is well-known in the industry, and founded Zhou Dongyu's modeling fashion, and the cooperation timeline was earlier than the Dior incident.
In the year when Dior was the first spokesperson, Dior mainly promoted a large number of gauze skirts and embroidery. Zhao also said in an interview: "A lot of clothes suit you all season." It seems that both Zhao and the team are obsessed with this style.
Moreover, Zhao himself has no confidence in the fashion field, which inevitably gives people a feeling of timidity and prudence, which is actually a major taboo of fashion.
Zhao's postpartum comeback 2065438+August 2009 is a watershed in modeling transformation. Zhao's team finally found the direction of "sweet big woman", and the first step was to create a simple and elegant high-level atmosphere.
Reem Acra 19AW white and floor-length dress attends mobile phone activities. Only the right shoulder has a black ribbon design, which is gentle and decent.
From then on, Zhao finally gave up cheap small broken flowers, becoming more and more stable, and officially became a star-studded queen.
The movie "Braving the Wind and Waves" left a stunning impression on people. Now that we have found the right direction, we must stick to it. When the bright atmosphere comes out, Xiao Zhao's own sweetness will no longer be a disadvantage.
Moreover, in Xiao Zhao's face, the eye shadow lipstick of Barbie candy can no longer be seen, and the makeup of red lips is turned to weaken the excessive sweetness.
However, Xiao Gu's modeling in the variety show "Chinese Restaurant" has basically achieved zero mistakes. She is casual and daily, and she also brings her own small details, which is comparable to the daily teaching materials.
A simple and basic white T-shirt, with black outside and black and white overlapping, achieves a sense of fashion through layering.
In fact, Zhao's figure advantage is very obvious, not only thin, but also holding a small waist. When the skin exposure rate is high, the whole person will look light and lively.
But, ah, Zhao, she is so thin, with a thin waist and thin legs. Right-angled broad shoulders, if she wears tight clothes, the overall impression must be top-heavy.
Would you please throw away all this style of clothes?
To keep the balance between waist and hip and shoulder line, the simplest thing is of course a pleated skirt with a "sense of weight". If the waist and buttocks are too thin, they will be coordinated up and down.
The top and bottom two preferred wide-leg pants, with the latest and hottest women's group navel dress, are absolutely fashionable, so they have basically become the most frequent combination of Zhao's upper body, and you can't go wrong in wearing them!
It's so convenient to say that costume modeling is interesting. Obviously, you have a sweet girl's face that is harmless to people and animals, but you can only get extra points if you dress cool and neutral and play the role of a big star.
Another change that has to be mentioned is Zhao's manners. Shooting TV series "You know, it should be green, fat, red and thin", Ming Lan's neck leans forward a little in a natural state.
Weibo found that Zhao began to exercise, especially the shoulders and arms, with high muscle content, the shoulder lines were obviously at right angles, and there was no fat on the arms.
For Zhao, there is another unexpected gain in fitness: opening shoulders makes the whole person's posture more stretched and adds a little confidence.
The change of etiquette virtually enhanced Zhao's graphic image.
In this way, the official announcement of Dior China brand ambassador is not a fashion counterattack. Zhao, who lost at the starting line, finally touched the ticket for high fashion, which was a turning point.
Therefore, there are no unfashionable women, only lost women who are still groping. end
Text: Alice, Toby Lin, explores fashion aesthetics and records her inspirational life. This article is included in the official account of WeChat "Sunrise Column".