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I want to ask about the recent situation of Taiwan Province table tennis player Chen Jing.
20 13 two hours before the agile real estate war, Chen Jing was still busy discussing the preparations for the game with Eve, editor-in-chief of Table Tennis World [Weibo]. Chen Jing has been the mastermind behind this movement for three years.

While checking some details of the game, Chen Jing turned to look at his eldest son, Yang Yang, who was sleeping in bed. Yang Yang coughed in his sleep. Chen Jing quickly stood up, picked up the bottle with warm water, and patted Yang Yang on the back for him to drink. The year before last, in Shenyang, Chen Jing held his youngest son and his eldest son, running in various activities of the team and sponsors. But no matter how busy she is, she personally participates in the education and care of her two children.

Chen Jing, who won the first gold medal in table tennis [Weibo] Olympic Games 25 years ago, is now a mother of two children, a professor at South China Normal University, a psychological counselor of China table tennis men's team in Beijing and London, and a successful businessman. At the launching ceremony of 20 13 table tennis super league, "Guangdong Chen Jing Club" entered the table tennis super league, which made people look to Chen Jing again.

I decided to take over the table tennis super team in a week.

Chen Jing said that it took her only one week from the idea of running a table tennis club to buying a successful Hebei men's team, including two whole days to study the new club registration system. "If I buy a team, but I can't register with the China Table Tennis Association in the end, no one can refund the money for buying the team." Although the decision was made in a very short time, every step was carefully thought out by Chen Jing.

Table Tennis Super League, Bazhou Hairun team belongs to Hebei Province. Because two teams from the same province and city can't participate in the Super League, the Hebei men's team that successfully won the Super League this year had to be listed for resale. Chen Jing Club bought out the Hebei men's team at one time and played table tennis.

20 12 table tennis super league, labor relations reform, voluntary signing between clubs and players. Therefore, the club doesn't need to bear the problem of the original players of Hebei team. It re-introduced the young players of Guoping Team I, such as Matt and Liu, and recruited the German star Ochalov [Weibo].

Table tennis struggled in the first season.

Chen Jing calculated an account for the reporter, not counting the cost of buying the Hebei team, but to maintain the normal operation of the club table tennis super-tournament, at least 5 million yuan should be invested in one season.

Chen, who thinks he is not a businessman, said that after running the club, he found that everyone he contacted was a businessman. "It's all about one word, money!"

In Chen Jing's expectation, there should be many places competing for the championship and hosting right of such an interesting game, but the actual situation is beyond her imagination. Originally, Chen Jing wanted to put the home of the club in Guangzhou, so that Guangdong fans could watch the ball conveniently. "How much does it cost to turn on the air conditioning in the venue, and how much does it cost to turn on a few lights ..." The stadium manager's "Qian Qian money" made Chen Jing dizzy. The cost of renting a venue for two days in a table tennis super competition was as high as 1.5 million, which she simply could not afford.

In the end, the main venues of the club were in Huizhou and Foshan, which saved some venue fees. Even so, the cost of a game, including the salary of the players, is about 200 thousand. At least this season, Chen Jing won't get any real money in return.

There is no corporate sponsorship, which is the biggest disadvantage of Chen Jing Club. "Every enterprise has a budget. This year's publicity expenses are usually planned last year. I decided to be a table tennis super club three months ago. It is too difficult to find sponsorship at this time. " Chen Jing said. In fact, at the beginning of the establishment of the club, there was a Jilin enterprise that wanted to name the club, and both sides agreed on the conditions. Chen Jing even rushed to Jilin overnight to sign the contract. However, at the last minute of signing the contract, the company said that some details in the contract needed to be revised, so Chen Jing had to go back to Guangzhou first. When Chen Jing was preparing for the preseason press conference in Guangzhou, the company suddenly withdrew. And think that the cooperation with the enterprise can be successful, Chen Jing also pushed away the company introduced by friends who intended to name it.

In Chen Jing's own words, sponsorship is like this. This situation also makes Chen Jing team staff feel negative about the future of the club. "Static elder sister, what do you think of the millions of sponsorship is not important? This money is very small for you? " Chen Jing's assistant once asked her. "The money is very important to me, but it's no use crying. Since we have chosen this road, we must go on. Even if I fail, I have to figure out where I lost. "

This is Chen Jing's character. She's been like this since she played ball. 1988 Before the Seoul Olympic Games, she gave the coach a note "Why not use young players", and then Chen Jing, who was only 20 years old, had the opportunity to participate in the Olympic Games. 1990, she resolutely retired at the peak and went to Taipei to study business management while playing ball. At that time, all her decisions were regarded as "crazy" actions, but they made Chen Jing today.

Not a qualified businessman

"If I were a pure businessman, I wouldn't set foot in table tennis. So far, we have no sponsorship, and (Table Tennis Super Club) is also my personal investment. "

In an interview with reporters, Chen Jing said with a smile when talking about the original intention of running a table tennis club. At this stage, if the club wants to see real money returns economically, it is unlikely. Why should Chen Jing invest in table tennis when it can't see the economic benefits in the short term?

"My company has been promoting sports events before this. This part of the sports industry appeals to me. If I want to go further, I have to invest in professional leagues. Although the current Table Tennis Super League has not been fully marketized, I am optimistic about this market and taking enterprise management is the inevitable way for the future Table Tennis Super League. " Chen Jing said.

Chen Jing's own table tennis fitness club was founded in 2003, headquartered in tianhe sports center, Guangzhou, and has since settled in high-end communities and kindergartens. As for the promotion of sports events, in 200 1 Taibei, Chen Jing started the challenge of "Four Queens". Wang Nan, Li Ju and Jinghe, the top four finalists of women's singles in Sydney Olympic Games, staged in the form of exhibition games, which attracted as much attention as today's star diving show. In the past three years, the table tennis "Straight Horizontal Fight" was also sponsored by Chen Jing, who was responsible for the promotion of the event. With this foundation, Chen Jing wants to make its own sports industry bigger and stronger, and it is really a way to rely on its familiar table tennis field and table tennis super platform.

"To tell you the truth, I still have some enthusiasm for table tennis. Another reason is that I always have a heart to try different fields. I don't want to wait until I am old to think about what I did before I won the first Olympic table tennis gold medal. Come on, what year was that? " Chen Jing said smartly.

"How long is the bottom line in your heart to run a table tennis super club?"

"In three years, whether this club is successful or not, I will gradually fade out and hand it over to a professional team. Accompanying children's growth is what I hope to do. Before I became a boss, I was a mother. " Speaking of which, Chen Jing looked back at Yang Yang who was sleeping soundly. At this time, Chen Jing became a loving mother again.