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Where did the brand Décathlon come from? How's it going? Introduce it! thank you
France's Décathlon is a French enterprise that produces and sells sporting goods all over the world. Headquartered in the north of France, the company was established in France on 1976 by Mr. Michel Leclercq (the current chairman of the group), creating a new concept of sporting goods supermarket. Today, Decathlon Group is not only a designer and manufacturer of sporting goods, but also a large chain store with a full range of sporting goods. The group has the largest product development and design center in France. Up to now, there are 35 1 large sporting goods supermarket chains in the world (by the end of 2004), ranking first in Europe and second in the world in the same industry. Decathlon has 30,000 employees in 25 countries around the world, and its output value reached 3.43 billion euros in 2004.

In China, Decathlon has set up production branches in Shanghai, Tianjin, Qingdao, Guangzhou, Shenzhen, Xiamen and Taiwan Province since 1992. In June 2003, the first Decathlon professional sports mall opened in Pudong, Shanghai. As of May 2009, there were 19 large Decathlon sports supermarkets in Shanghai, Beijing, Nanjing, Wuxi, Guangzhou, Shenzhen, Qingdao, Dalian, Hangzhou and Chengdu.

Decathlon is a designer of sporting goods and the founder of international brands.

Decathlon has the second largest product development and design center in France (after Renault). Center 1500 Professional technicians launch 4,000 new products every year, covering 63 sports. Innovative technology and products make athletes fully feel the fun, comfort, safety and health of sports.

Decathlon is a sporting goods manufacturer.

Decathlon began to produce sporting goods from 1986, and its production network has developed to five continents 18 countries. The company selects production partners in strict accordance with the standards of quality, price and supply capacity. More than half of the goods sold by Decathlon's 3,365,438+0 sporting goods chain stores around the world are Decathlon's own brand products.

Decathlon is a large chain store specializing in sporting goods.

The business philosophy of Decathlon Company is to bring all kinds of sporting goods together and provide products with excellent technical performance at the lowest price, so as to provide more people with the possibility of sports and enjoy the fun of sports. The typical Decathlon shopping center has an area of 2000 to 10000 square meters. Shopping malls provide good after-sales service, and at the same time use internal or surrounding venues to provide customers and surrounding residents with opportunities to exercise.

brand

Decathlon has established the following sports brands, which are classified according to sports types.

Quechuans

Mountain sports goods series. Quechua originally refers to brave people living in the Andes, so it is used as the name of mountain brands. Including hiking, mountaineering, skiing or skateboarding, the R&D center is located at the foot of Mont Blanc.

Tribold

Water sports goods series. The whole design team is stationed in Hendeye, Atlantic Ocean, and the office building is built by the sea, which is convenient for designers to turn inspiration into products and conduct field tests at any time.

Kipsta

Team sporting goods series, including football, rugby, handball, basketball, hockey, baseball, etc.

Kalenji

The fields involved are: running, track, cross-country and race walking.

Atengo

Art and go! The combination of sports and art! Racket sports series. Including tennis, badminton, table tennis, squash and creative ball games.

Domios

Sports goods series such as fitness, running and martial arts.

Enes

Golf sporting goods series.

geological

Natural sporting goods series, fishing, hunting, archery.

Btwin

Bicycle and pulley sports brands.

Before mass production, all Decathlon products must undergo strict quality inspection and be confirmed by products used by experts and customers under extreme conditions.

idea

Objective: To improve the health and safety of athletes and their sports comfort.

Decathlon Creative Research Center has been devoted to the study of human motion since 1997.

These researchers maintain cooperative relations with more than 60 professional laboratories around the world, develop innovative concepts and improve sports equipment to meet the demand.

Decathlon Creative Research Center aims to develop the most comfortable and safest sports products and bring you a healthy life.

Transfer address

Shanghai

Xujingdian: Huqingping Highway 182 1 (at the intersection with A5 Jin Jia Expressway).

Putuo Store: No.258/KLOC-0, Mei Chuan Road, Putuo District (next to B&Q of Zhenguang Road).

Huamudian: No.393 Xiaoyin Road, Pudong New Area

Xinzhuang Store: No.2 Shenbei Road, Xinzhuang Industrial Zone

Jinqiao Store: No.600 Lantian Road, Shanghai (Biyun Sports and Leisure Center)

Changning Store: Jianhe Road, No.88 Xianxia West Road, Changning District

Beijing

Yizhuang Store: Cultural Park West Road, Yizhuang Economic and Technological Development Zone (Yizhuang Exit, Southeast Fifth Ring Road, near B&Q)

Dajiaoting Store: No.0/95, East Fourth Ring Road, Chaoyang District, south of Dajiaoting Bridge.

Longde Store: Li Tang Road 186 Longde Square, Changping District.

Laiguangying Store: No.66-1Laiguangying Champagne Road, Chaoyang District

Chengdu

Tianfu Store: No.0/99, Metropolitan Road, Chengdu High-tech Zone (opposite to IKEA)

Dalian

Xianglujiao Store: No.88 Haiphong Street, Xianglujiao Logistics Park, Xigang District (behind Xianglujiao Light Rail Station)

Qingdao

Liaoyang Store: No.88/KLOC-0, Liaoyang West Road, Shibei District, Qingdao (200 meters east of Home World, under Fuliao overpass)

Guangzhou

Dongpu: Tianhe Dongpu Guang Yuan East Road Huangcun Interchange turns around, and Huahua World Shopping Center.

Shenzhen

Shahedian: No.255 Shahe East Road, Nanshan District

Shekou Store: Intersection of Nanhai Avenue and Gongye No.8 Road in Shekou.

Wuxi

Xishan Store: No.2 Tuanjie Middle Road, Dongting Town, Xishan District, Wuxi City

Nanjing

Rain Flower Shop: No.286, Lining Road (opposite the subway)

Hangzhou

Daguan Store: No.600 Shangtang Road, Gongshu District, South Zone (within B&Q)

Suzhou

Park store: the south store on the first floor of Auchan Supermarket Park Store.

I hope my answer can help you:)

Good luck!