Judging from my actual contact, I think the situation may not be as good as everyone thinks. Take the income of yoga teachers as an example. Of course, there are also those who earn more than 10,000 yuan a month, but it depends on which city they are in. If you are in a first-tier and second-tier city, it is nothing to earn more than 10,000 a month.
The profit of yoga studio is even more so, and the polarization is very serious.
The following is an article I wrote for your reference:
First, look ahead.
With the rise of yoga craze, the number of yoga halls in China has increased rapidly. According to the industry's rough statistics, there are about 50,000 yoga studios and studios in China. This data does not include institutions that provide yoga practice venues such as gymnasiums.
According to the "20 18 Online Sports Consumption Trend Big Data Report" released by the First Financial Business Data Center, yoga was the fastest growing female exercise mode from 20 16 to 20 18.
On an e-commerce platform, the sales of an entry-level yoga mat exceeded 6 million!
These data show that the yoga market in China is developing rapidly!
Second, look at the opposite side.
At present, the operating status of yoga studios in China: 70% of yoga studios are in a state of loss or capital preservation, 20% of yoga studios are slightly profitable, and only less than 10% of yoga studios have good sustainable profitability.
Third, real data.
20 18, 10, a well-known data research institution in China, iResearch released the Research Report on Yoga Industry in China. In 20 18, the yoga market scale reached 322 10 billion. This $ 32265438+ billion includes the income of the yoga studio, as well as yoga supplies and yoga clothes. Based on this calculation, the total income of the yoga studio should be around 654.38+0.5 billion-20 billion.
At present, there are about 50,000 yoga studios and studios in China. Suppose that according to the total scale of 20 billion, there are 50 thousand companies, with an average annual operating income of 400 thousand yuan for each company.
Suppose that the annual business income of a yoga studio is 400,000 yuan, and the net profit is usually around 6,543,800+10,000-300,000 yuan, excluding rent, labor cost and publicity expenses. Of course, each museum is also very different.
Besides, boasting in yoga industry is very common. Once, a yoga studio claimed in an activity that "nearly ten million people" came to the store for consultation (the total population of their city is only in the early 3 million, and I don't know where it came from); Others claim that as long as you join one of their projects or join them, you can earn millions a year and so on.
Remember, don't believe it! If they can do it, why not open hundreds of libraries themselves? Then the income has reached 654.38+0 billion, and it can be listed. Do you still need to fool your tens of thousands of dollars? One company claims to be the only yoga listed company in China. In fact, it is listed in Shanghai Equity Custody Trading Center (not Shanghai Stock Exchange). This listing is very simple, there is no listing at all!