With the rapid development of social economy, people's lives have also undergone earth-shaking changes. It took a long time from feeling full at first to eating healthily. People's ideas have also changed, and the awareness of health has been deeply rooted in people's hearts. A large number of people began to join the ranks of fitness, fitness club is the best way to achieve physical exercise and self-health. Therefore, fitness websites came into being. In today's era of developed network information, many people will learn about their fitness programs and clubs through fitness websites, share their fitness experience and exchange their fitness experiences. Fitness websites also develop online and offline activities according to users' needs, maintain good interaction with users, and let fitness experts communicate well. For example, fitness 1 14 is a good example. Fitness website can provide a good platform for both fitness club operators and fitness experts, so that the advantages and disadvantages of operators can be displayed to fitness netizens at a glance, and operators can also understand the needs of each user and change their business strategies in time.