Amazon Japan station selection strategy:
Selected products of Japan station-household appliances
Including humidifiers, dehumidifiers and related small household appliances, sales in Japan are very high. Large auto parts are not suitable for Japan, but automotive electronic products will be a good choice, with high customer unit price.
Selected Products of Japan Station-Family Sports
Japan is a country with frequent earthquakes, and there are many people who love outdoor sports, so the sales of flashlights are very high, whether for disaster prevention or sports. There is one more thing to note about sports equipment, because the living area in Japan is generally small, and the fitness equipment should be made smaller, which is also aimed at the predictability of the market when choosing products.
Selected products of Japan station-electronic products
There are many China sellers selling mobile phone cases and peripheral accessories in Japan, but in fact, the market share of PC is the highest, but we sell fewer PC-related accessories. The tablet computer of Windows system is also a hot spot in the market now, and its peripheral products can have a good prospect. It is worth noting that the proportion of FBA of such products is very high, and FBA is a key competitiveness.
Japan Station Selection-Fashion Category
There is a big gap in fashion styles between Europe, America and Japan. European and American products are either atmospheric or simple style of white T-shirts. Japan will do personalized and mixed styles, so clothing should be familiar with Japanese styles before choosing products.
Advantages of Amazon Japan Station:
1, Japan Station has a broad market.
The population of Japan is1.300 million, which is roughly equivalent to the combined population of Germany and France. The Internet penetration rate is as high as 8 1%, which is twice that of China, and the average annual consumption capacity of e-commerce is twice that of China.
2. The logistics distribution in Japan Station is convenient.
As far as China is concerned, Japan is a relatively closed market. As an FBA, it is relatively easy to control relative risks and the whole logistics. And because the distance is close, replenishment is faster.
As an Amazon merchant, you must do a good job in product selection before opening a store. Not all products are suitable for sale on Amazon platform. If you open a Japanese station, you need to know the local people and see what to sell.