Hosting the Winter Olympics in China can promote the national fitness and drive more than 300 million people to participate in ice and snow sports. For a long time, ice and snow sports have been called "mountain flowers", and only a few people participate in this sport.

China won the right to host the 2022 Winter Olympics, which will contribute to the development of winter sports, encourage more than 300 million people to participate in it, and let more people know and appreciate the benefits and fun of winter outdoor sports, which is of great significance to improving the physique of the whole people and carrying forward the Olympic spirit.

Theme slogan of 2022 Winter Olympics: Pure Ice and Snow, passion dating.

Olympic poster is an important visual cultural content of Beijing Winter Olympics, and it is an important means to show cultural self-confidence, create a winter Olympic atmosphere, promote ice and snow sports and promote national fitness. Posters of Beijing Winter Olympics include official posters and publicity posters. The official posters were designed by the Beijing Olympic Organizing Committee for the Winter Olympics in July 2020, and there were six in three groups.

It is understood that in order to further enhance the public participation of the Beijing Winter Olympics and enrich the diverse artistic styles of the Winter Olympics posters, the Beijing Winter Olympics Organizing Committee issued a poster collection for the Beijing Winter Olympics at the 2020 Beijing Design Week on September 2 1 last year. Through online and offline, widely collect publicity poster design schemes.