When it comes to the location of outdoor advertisements, I believe some people will think of bicycles that are popular in the streets nowadays. It's not expensive to put up advertisements on these bicycles. Actually, it's not. Aside from the legality of posting advertisements on bicycles, small advertisements on bicycles are unsightly, and even most people will resent them, not to mention the efficiency of advertisements. Therefore, the choice of outdoor advertising location is particularly important. If you put it in the wrong position, the effect may be counterproductive. So how can outdoor advertising choose the best venue among many placement positions, and then improve the acceptance of advertising in the audience? The following small series will give you an in-depth analysis.

* * * Enjoy a bicycle advertisement.

Selection principle of release position

According to the geographical point of view, in the process of site selection, we must follow the laws of meeting minimum requirements, optimization and comprehensive moderation. The three principles have their own emphasis on site selection, but they are closely related and work together to form a unified outdoor advertising site selection principle system.

Principle of maximizing human flow

The purpose of advertising is "publicity". The greater the flow of people, the greater the exposure of advertisements, the wider the users, and the best advertising effect can be achieved. Outdoor advertisements such as subway, bus, airport and business district are meeting the demand of people flow, but the cost of such advertisements is high, which is suitable for medium and large enterprises with relatively strong funds to advertise.

Subway advertisement

Best principle of visual effect

A successful advertisement must be an advertisement that can give users the best visual effect. If users can't fully and comprehensively understand, advertising can't be successful. Therefore, in site selection, we must pay full attention to the influence of visual effects. The size, shape, color and the intensity of surrounding light of outdoor advertisements will directly affect users' visual effects, and then affect users' understanding and acceptance of advertising content, so highways and commercial areas can meet this requirement well.

LED advertising screen in business district

The best principle of environmental integration

Outdoor advertising is not isolated in a certain environment, so when choosing the location of outdoor advertising, we need to consider the natural beauty and surrounding background of outdoor advertising, and try our best to achieve harmony and unity between outdoor advertising and surrounding environment.

Reprinted from: Hawkeye Network