Italian brand fila has a history of 105. As early as 19 1 1 year, the Ferrara brothers founded it in a small town named biella in Piedmont, northwest Italy.
Italy is a big clothing country with many world-famous brands, and biella is especially famous for its textile industry. In addition to Phila, a fashion clothing brand Dzheniya, which has just cooperated with China Football Association, was born here.
In short, Philo began his century-long journey. Expand knowledge: In 2007, great changes have taken place in the company's history. Feile Korea officially took over the whole brand, the company headquarters moved to Seoul, and Yin Runzhu was the chairman and CEO.
In this way, Philo moved from southern Europe to East Asia. At the beginning of 2009, Yin Runzhu was awarded the highest authoritative National Medal of Honor by Italy.
Although the overall structure of the company has undergone earth-shaking changes, the soul of the Italian brand is still there. In 2009, Anta acquired 85% equity of Full Prospect Company held by Belle International, thus obtaining the trademark use right of Fila in China, and 65,438+05% equity is still held by Fila Korea.
It can be said that although Philo is still dominated by international influence, its operational core has been completely transferred to East Asia. Since Anta got the right to operate in Greater China, this Fila is no longer the Italian Fila, because the right to operate, that is, the design, production and pricing are all decided by Anta.
So it is also a domestic brand with foreign brands.
What country and brand is Fila?
FILA is one of the top ten sports brands in the world. The company is headquartered in Italy and is an Italian brand.
1, date of establishment: 19 1 1 year.
2. Product direction of the company: mainly engaged in the development of elegant sports related products such as tennis, skiing, golf, yoga and racing.
3. Introduction to the company's development:
(1)20 13, sexy goddess Shu Qi becomes the spokesperson of Phila China.
(2) 2065438+July, 2005 1 day, FILA, an Italian century-old lifestyle brand, announced that it had signed a contract with Chris Evans, a Hollywood superstar, to jointly perform elegant and classic lifestyle dressing aesthetics as a brand-new spokesperson.
(3) From June to August, 2065438, Gao Yuanyuan, the "National Goddess", was officially signed to help out gracefully.
(4) 2065438+September 2007 1, Chen Kun spoke, elegance was his attitude, he came back and set out from the heart.
(5) On February 8th, 2007 and February 8th, 2007, 65438+2007, FILA, a century-old Italian classic sports brand, grandly released its brand-new trend sports brand FILA-FUSION, which expanded the fashion map of FILA and marked the brand's comprehensive entry into the new generation market.
(6) On August 28th, 2065438+08, the century-old Italian fashion sports brand FILA grandly released its brand-new high-end professional sports brand FILA-ATHLETICS.
Extended data:
Introduction to the development of Feile China market;
1, Fila brand was first introduced into China market by United Asia in September 2005, and the first Fila flagship store opened in Shanghai in 2006. In the second half of 2007, Feile transferred all the rights and interests of Feile brand in China (including Hongkong and Macau) to Belle International for US$ 48 million.
2. In the second half of 2007, Belle Group acquired the Fila business through the establishment of Full Prospect. Due to the poor management of Belle International, Philae's brand influence and high-end image in China are increasingly marginalized. Relevant financial data show that by the end of 2008, this business not only failed to make a profit, but lost HK$ 3,265,438+8,000.
3. On the evening of August 12, 2009, Anta announced that its wholly-owned subsidiary, Motive Force, would acquire the Chinese trademark of Feile, a subsidiary of Belle International, and be responsible for promoting and distributing the Chinese trademark products of Feile in Chinese mainland, Hongkong and Macau.
Philae | Philae official website (CN)- About Philae
Which country's clothing brand is Feile?
Feile is an Italian brand and one of the top ten sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing.
Bright and bold design style, outstanding elegance and unique product efficacy make FILA unique among the top international sports brands and enjoy a worldwide reputation. The brand was founded in biella in 19 1 1 and has a history of 100 years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.
Extended information trademark fila Sporting Goods Company in Rome, Italy hired a Japanese designer to design the trademark for 1972 FILA, so the trademark with the letter F as the main element came out, which was greatly appreciated by the Italian boss of FILA. The letter F is very creative, using beautiful and plump geometric patterns, with a strong sense of art, which is consistent with Italy's long artistic atmosphere; Therefore, until today, Philo has no intention to change the trademark. Feile development 19 1 1. The Philo brand was founded by the Philo brothers in biella at the foot of the Italian Alps. It was originally a home textile enterprise. In September 2005, Feile brand was first introduced to China market by United Asia, and the first flagship store of Feile opened in Shanghai in 2006.
In the second half of 2007, Feile transferred all the rights and interests of Feile brand in China (including Hongkong and Macau) to Belle International for US$ 48 million. As a fashion sports brand, Feile is no stranger to consumers in China. Feile's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks away from convention, Feile constantly meets the needs of different consumers with its innovative and design-oriented products. The cutting-edge original products in the past have become Jin Dian today.