Headquartered in Canton, Massachusetts, Reebok International Company designs, sells and distributes sports shoes, fitness shoes, casual shoes, sportswear and equipment of Reebok, Lockport, CCM, JOFA, Koho and Greg Norman brands all over the world, and designs, sells and distributes footwear products of Polo Ralph Lauren brand. Joseph William william forster, out of his love for sprinting and suffering from lack of funds, tried to nail his own shoes, which was the world-famous first pair of nailing shoes-"Foster running shoes". The birth of spikes caused a great sensation at that time. /kloc-At the end of 0/9 and the beginning of the 20th century, runners from many countries walked into the stadium wearing these "Foster running shoes".
In the days to come, Joseph? Foster was not complacent about the success of "Foster's running shoes", but encouraged him to continue to move forward along this upward trend. 1896, Joseph? Mr. Foster, named after PUMP, created the first pair of inflatable sports shoes, and set up a company specializing in the production of sports shoes in Britain, Foster, and began to manufacture suitable sports shoes for top professional athletes. This company is the predecessor of international sports brand giant Reebok.
As time goes by, Foster has been expanding, focusing on designing more agile sports shoes to improve the running speed of athletes and expand his career to other sports fields. 1958, Foster's two grandchildren Joseph Foster and Jeffrey Foster changed the brand name and trademark of Foster to Reebok. Reebok, pronounced from African dialect, is a small African antelope that runs very fast. Named after "Reebok", it is because its high-speed running and light posture represent the sports spirit of Reebok. In addition, the regular footsteps of "Da" ... This ... Da ... "When the antelope runs, it also vividly shows that Reebok can run lightly and steadily in the increasingly fierce sports brand market!
In just over ten years, Reebok's business has grown rapidly, and in the 1970s, it has become one of the top ten brands in the world, which is favored by consumers. From 1977, Reebok began to transfer his career to overseas markets, and his first overseas target market was the potential American market. By 198 1, her sales have exceeded 1.5 million dollars. Footwear sales continued to climb, with 1987 soaring to1400 million USD, which was 10 times higher than 198 1 year. Reebok Reebok is considered as the fastest growing enterprise in the United States.
1992 is a transitional period for reebok, which distributes the focus of the market from fitness clothes to other sports, especially the development of basketball shoes. Combined with the pump technology that has been developed in the early stage, Reebok has developed many basketball shoes that are high-tech, comfortable and safe. This series of changes has been favored by many professional athletes, who have signed a contract with Reebok to designate Reebok as the sponsor of their sports shoes and sportswear.
At present, among the four major sports leagues in the United States, the uniforms of NFL (American professional football league), NBA (American major basketball league) and NHL (American hockey league) are provided exclusively by Reebok.
Reebok
At present, Reebok has changed the global brand logo from "Reebok" to "RBK" and launched "I am me" all over the world! A positive declaration. The brand-new RBK logo with black characters on a white background is clean, concise and sporty, which emphasizes Reebok's recognition of American cash popular joint culture (including streetball, street music and street art). "I am me (I am me! )! ",a brand-new declaration of Reebok, has injected new connotation into the traditional sports brand Reebok. It encourages young people to speak out their views loudly, stride towards their own path, boldly show their own style and plan their future according to their own wishes in an era full of innovation and independence. Adhere to self-independence with full self-confidence, decide your future with a clear understanding, and integrate multiculturalism with an international vision! "I am me (I am me! )! ",is a very American self-expression, emphasizing self-confidence, self-improvement and self-esteem attitude towards life. A series of star images of RBK also show their duality in the field and life, highlighting their spirit of always maintaining themselves. This is the new spirit of RBK Reebok!
Reebok-acquired by Adidas
Reebok
Today, in the world sporting goods market, the top three are Nike, Adidas and Reebok. Soon, this ranking may change. Because Adidas-Solomon, headquartered in North Bavaria, Germany, will buy all the shares of Reebok for $3.8 billion. After the merger of the two companies in early 2006, the annual income of the new company will reach $654.38+023 billion, which is close to the income of Nike in 2004-2005. Its share in the global sporting goods market will also reach 20%, closely following Nike's 1/3 share, which will pose a strong challenge to Nike.
According to the agreement, Adidas will buy shares in Reebok at a price of $59 per share, which is 34% higher than the share price of $43.95 before the announcement, and Adidas will also accept a debt of $550 million from Reebok. After the merger, Reebok will continue to retain its own brand, and the headquarters for producing the brand will remain in Canton, Massachusetts, USA, managed by Paul Faemen, the former CEO of Reebok. Adidas also promised not to lay off a large number of 9 100 employees of Reebok, because the merger was not entirely due to Adidas' annexation of Reebok, but to the joint efforts of two powerful companies, which did not require too much restructuring expenses and expenses.
Adidas and Reebok used to be competitors, but their products have their own characteristics and their markets are not completely coincident. The advantage of Adidas products lies in its excellent professional performance, including basketball shoes and football shoes specially for athletes; Reebok products are characterized by novelty and fashion, serving the public fitness and targeting at women, young people and ordinary consumers. After the merger, the two companies will be able to expand their market share, especially in the US market where Adidas used to have a small share. In addition, other sports products of the two companies, such as Reebok's golf equipment and clothing, and Solomon's ski equipment and clothing, can also make the new company stronger in the world sporting goods market.
Reebok products
In addition to quality, a very important factor in selling sports products is the star effect. Which sports and entertainment star wears what brand of clothes and shoes, his fans will imitate and buy them. Therefore, all major brands invite sports and entertainment stars to advertise. After the merger of the two companies, their star team also merged and grew. For example, Reebok has NBA stars Yao Ming and Allen Iverson; Adidas has soccer star David Beckenham and singer missy elliott, who will be the spokesmen of the new company. In addition, the merger also brought Reebok's original equipment and clothing contracts with the American Football League, NBA, American Ice Hockey League and Baseball League to the new company.
Moreover, the new company will have greater advantages in the influence on retailers, the purchase of media advertisements, the signing of various sponsorship contracts, etc., because in the past, both companies only had influence in the European or American markets, while the new company spanned two continents, with a wider sales network and global influence. This is the effect that one plus one is greater than two. Therefore, the new company expects an average revenue increase of 65,438+00%, which can reduce the expenditure cost by 6,543.8+0.5 billion US dollars every year.
Adidas regards China as the focus of its future development and catching up with Nike. According to the current survey, 53% people in China think that Nike's brand is the coolest, ranking first, but Adidas also has a recognition rate of 38%, plus Reebok's 15%, which will approach or surpass Nike after the merger. In addition, Adidas has signed up as a sponsor of the Beijing 2008 Olympic Games. After the acquisition of Reebok, Yao Ming also became the spokesperson of the company. Therefore, Nike may soon feel the threat of Adidas.
Reebok-the main spokesperson Yao Ming, a super center from China, joined the NBA Rockets in 2002 and became the first foreign champion in history. Since then, he has made amazing progress every year and constantly proved himself in the international arena. In the 2006 Men's Basketball World Championships, he topped the scoring list with an average of 25.3 points per game, and successfully renewed his contract with the Rockets for five years with an annual salary of10 million.
Allen Iverson Allen Iverson, also known as Answer and AI (or A3), was the No.1 pick of the 76ers in 1996, and led the 76ers to the NBA Finals. 1996-97 season's best rookie, 2000-0 1 season's most valuable player, became the shortest MVP in the league's history, 1998-99 season, 200 1-02 season, and 2004-05 season's third regular season scoring champion.
Thierry daniel henney Thierry daniel henney is a famous French football player and striker. He now plays for Barcelona, Spain. He is an active French international and the holder of Arsenal's highest scoring record. He was the winner of the British Footballer of the Year and the four-time French Footballer of the Year from 2003 to 2004.
Lorina Kraft, a Swedish heptathlete, was the double champion of the 2003 World Indoor Athletics Championships and the World Athletics Championships. At the World Championships, Kraft won the gold medal of women's heptathlon with a total score of 700 1, becoming the third woman heptathlon player in the world to break through the 7000 mark so far.
Sorry, I copied it. LZ asked too many questions, and I typed word by word until dawn. . But if you have any specific questions, LZ will ask me as soon as I see them.