The seven kinds of brainwashing behaviors I mentioned below have been encountered by almost everyone. After reading this article, you will understand how chilling it is for you to sell these things packaged as "common sense" and help people get money, especially the last point, you must read them!

1. treat "abuse" as "progress"

If a college student is finally admitted to a big city, he will openly say that he doesn't intend to stay in the north, Guangzhou and Shenzhen after graduation, and wants to go back to his hometown to find a stable job from nine to five. Soon many people will jump out and accuse him: "I am not motivated at a young age!" " "Are you so worthy of your parents?"

I don't know since when, everyone's thinking has become:

Unwilling to work overtime, just leave = lazy at work, not working hard; No goal of buying a house in a big city has been set = this person has no pursuit; No entrepreneurship in 1996, no financial freedom = a battle you can't afford.

Do you have to stay in the first-tier city of 996, commute for 3 hours, squeeze the subway+walk for 20 minutes, and share a small bedroom for half a month's salary, so that you can be called progressive and become a young man with dreams?

Those who stay comfortably in small cities, although their wages are lower, are not serious and responsible in their work and finish their tasks on time? Is it decadent to exercise after work, meet friends and accompany parents?

You struggle hard, tired and struggling, who can squeeze yourself dry? Is this life for abuse or progress? This is a fallacy of capitalism, aiming at brainwashing through vague definitions and stealing concepts, forcing every young person to become the fuel for the company to blossom.

2. Take "high match" as "standard"

For most people, we have spent more than ten years studying under the standard answer. Therefore, in the later life, we are all subconsciously looking for a living standard that can pass the exam to measure whether we live well or not.

So many capitalists, grasping people's desire to have a "100 life guide manual", have introduced many "standards":

Standard for solving troubles: nothing can't be solved by a cup of milk tea. If there is, it is two cups. The standard of expressing love: the girlfriend is always right. If you love her, you need lipstick, a bag and an empty shopping cart. The standard of young people: a trip that goes away, the endless grass planted by Tik Tok WeChat Little Red Book.

The above are the criteria for major events in life, and subtle eating, drinking, and having fun are indispensable:

Food standard: instant noodles+lunch meat, eggs, cheese slices+microwave oven. Standard drink: a little Starbucks. Game standard: game book, mechanical keyboard, Nintendo Switch.

Through social platforms such as Weibo and Tik Tok, this artificial culture is promoted as a "standard": everyone does it. Is it necessary to skip the economic conditions and secretly change the concept to "Are you worth it?"

Most people will immediately accept this setting, and the cost of living will suddenly rise. Under the "standard" of life, the wallet loses happiness because of the pursuit of dignity and becomes the nth bucket of gold for capitalists.

But the fact is that there is no standard answer to life outside sports.

So just can have that kind of feeling:

If love is the same as the last big question in mathematics, it would be nice to have the correct answer.

3. Exaggerate "objective facts" with "extreme packaging"

Ms. Helena Rubinstein once said, "There are no ugly women in the world, only lazy women." With this sentence, the cream she developed became the best-selling product of Helena Rubinstein HR.

But in fact, this is a very terrible brainwashing sentence.

She knows everyone's pain point: no one wants to be called lazy, so she goes straight to extremes and divides girls into two categories: good-looking girls and lazy girls. This extreme packaging can give people a very strong conceptual shock and incitement, so that the brain's judgment can be directly closed and believed.

Why does the gym always have a one-on-one guidance market, why the steps of full skin care are becoming more and more complicated, and why the membership card of the beauty salon is never sold.

Just because they exaggerate the harm infinitely through this extreme brainwashing method, let your cognition subvert and easily enter the set concept.

Similarly, infinitely exaggerating interests can also turn small thoughts into big desires. The following passage can be seen in almost every e-commerce promotion:

IPhone 1 1, over 300-40, unlimited superposition, 24 interest-free, only 240 yuan per month, less than 10 yuan on average every day, only 33 cents per hour, rounding is equal to no money! Airpods pro 24 is interest-free, and the average weekly 20 yuan is just a cup of milk tea!

Almost 99% people in this world have the idea of buying the latest electronic products and trendy shoes, but considering the economy, they only think about it occasionally.

And these words capture this kind of psychology, it will not directly say "buy it!" " "Instead, we push our interests to the extreme through various channels. In fact, there is no shortage of money to pay back, just unconsciously inciting everyone to think that interest-free installment is almost equal to free.

This way of brainwashing is not only extreme in packaging, but also extreme in your inner feelings, which may be accumulated inferiority and pain points, or a small flame in your heart.

Of course, this is not to say that installment payment can't be touched at all, but to make sure that what you want to buy is really needed, rather than planning your money most reasonably on a whim.

4. Turn "role-playing" into "self-personality"

This way of brainwashing can change a person's cognition from the inside out and make him completely change unconsciously.

Usually, the suit is straight, and turning on the computer after work becomes a "keyboard man" who uses dirty words; At that time, the clever Miyoshi student became the judge of "Capital is bringing down my brother" in Weibo. I used to work hard and love life, but now I have become a "pyramid scheme monster" that my friends and relatives never forget.

You may be curious, why does a person look radical and completely different after contacting a certain circle?

This is the terrible thing about it.

When I first came into contact, I felt that I had made some friends to talk to. Slowly, I will come into contact with some technical terms that insiders will use, such as rice circle abbreviations and cases where the daily income exceeds 10 thousand. With them, you will also use the words in the circle. People outside the circle can't understand what you are saying, but you have a sense of superiority.

This has reached the first step of brainwashing, reducing contact with the outside world and entering a state of information occlusion.

Then they will become your good friends, often chat with you, care about you gently and let you rely on them. It creates a sense of belonging like home for you, which is the second step to solidify your circle of friends.

After you trust them, they will hint at you frequently for a long time and instill the values in your circle. Even if you have doubts at first, your trusted good friend has already said so, and you will definitely be reversed. For example, if all your friends around you swear to point to yellow and say red, you will only wonder if you have cognitive problems.

Through these three steps, you can immerse yourself in the values of the circle. After entering this circle, you will become a "role", and your performance is the expected behavior of this "role", not your personality.

It is not difficult to understand why there is such a contrast and fanatical behavior:

If you have time to take pictures, why not go to the rescue?

We are the only brothers with about 30 albums;

The same ingredients as sk2, Yang Mi began to use it last year!

In the circle, these are just their "political correctness".

Fortunately, Zhihu Circle maintains a very high quality. Here you can talk to a group of people with independent consciousness, and everyone can freely express their attitudes towards social hotspots, life philosophy, dry goods methods and so on. I like making friends with people very much. I started playing Zhihu because I took some detours, hoping to remind and help others.

5. Turn "marketing advertising" into "living habits"

15 years ago, did you press F5 to refresh your computer? There is something wrong with the electrical appliances at home, so take a quick pat.

15 years later, everyone has become a person who regularly crosses off the background of mobile phones to clean up memories.

But in fact, refreshing on the desktop will not speed up the computer, the camera is more likely to break the cable, and turning off the background will accelerate the battery loss (iPhone only). But we still have to do it.

The power of habit is terrible. Man is a creature that hates change. The older they get, the more inclined they are to act and think in the same way. And this feature has become the starting point of brainwashing. As long as it conforms to everyone's habits, the latter things will follow.

Afraid of getting angry, drink-

Good air conditioning,-

Do you consciously connect a brand in your mind?

Pinduoduo, Pinduoduo, Pinduoduo.

Wash, wash, take a bath, the baby is indispensable.

4008208820，DHC~

Mom. Uh ~ we all love everything, sweet and crisp, good time seaweed.

Is that familiar melody ringing in my ears again?

You may not understand that merchants spend so much money on advertising just to brainwash me and let me take over? That's not true. Today, I just mentioned a few key words, and your brain can be associated with their brand. When you really need to use something, you will react to these brands immediately, reflexively and immediately like a trained soldier. This is the power of habit.

For another example, we have a habit of asking people who have used it before buying things. The more people buy things, the better. Merchants have seized this point, and Taobao has praised and brushed sales. A net red X tea shop deliberately set up a time-consuming tea-making process, and even hired people to wait in line for three or four hours for a drink, creating a crowded scene.

So I placed an order in that Taobao shop without hesitation, asked which tea shop was the best, and blurted out X tea. They use their habits to make people listen to them.

6. Create a sense of scarcity and gain a sense of superiority.

Think about primary school, noisy students become obedient, just to get a little red flower. Teachers make children listen to him by mastering a scarce resource and evaluation criteria.

Early marketing of Apple and Xiaomi was hungry, and official website tried his best. The newly released apple can be fried to more than 65,438+0,000. Everyone thinks that Apple is the best mobile phone, and Xiaomi has the highest cost performance, which is why it is so scarce.

An advertisement by De Beers, the bachelor of diamonds, "Diamonds last forever, and one will last forever" makes carbon a symbol of love. DR. Diamond Ring Man can only buy one, "I only love you all my life", which makes Dr a must for true love.

This is also one of the principles mentioned in the book Influence, which makes people change from passive resistance to active cooperation: shortage. The fewer opportunities, the higher the value. The fear of losing something is more inspiring than the idea of getting something of equal value.

Create scarcity, grasp scarcity, when the supply of something changes from sufficient to short, it is easy for people to have a high evaluation of scarce goods and have a stronger willingness to acquire. And if it is possible to get it through competition, people will even fight for it.

In addition, the principle of reciprocity of influence tells us:

"Cleverly using the principle of reciprocity to create the feeling that the other party owes you is an effective strategy to gain others' obedience. 」

7. Use your "behavior" to control your "spirit"

There is a birdcage effect in psychology. Two scholars gambled. James said, "I have an idea that you can have a bird soon." Then he gave Carlson a birdcage.

Carlson, who had no intention of keeping birds, explained the reason why the birdcage was empty again and again, which made the guests more confused. Finally, he was so angry that he had to buy a bird.

Our attitude is not as firm as expected, so we should be wary of unintentional behavior, which will change our consciousness invisibly.

Why do some big hotels often ask waiters to stand together in the morning and shout slogans unrelated to work? Because in the face of these meaningless jobs, the waiters' minds are all "I did it after obeying orders". After a long time, they will become more and more obedient.

Why do many companies set up many barriers to test you even though they have decided to hire you? This is to increase your sense of identity with the organization. Your initial "hard work" will make you feel hard-won and increase your love for the organization.

Many people will hear the phrase "first adapt to the world, then change the world" when they grow up. It's a pity that most people's adaptation ends in "muddling along", because behavior has influenced your mind invisibly.

People often say that "economic independence can lead to personality independence". I think it's just the opposite: an independent person is not easily influenced by the brainwashing methods around him, makes the most rational judgment, and then earns wealth within his own cognitive range. I hope we can all become people with "independent personality".