Display of design and decoration renderings of chain catering shops
Design and decoration renderings of chain restaurants 1
Design and decoration effect of chain catering shops Figure 2
Design and decoration effect of chain catering shops Figure 3
Design and decoration effect of chain catering shops Figure 4
Design and decoration effect of chain catering shops Figure 5
Development trend of chain catering industry
First, take the road of high-quality and efficient fast food.
With the acceleration of urban life and the improvement of residents' income level, the demand for fast food is increasing, and fast food restaurants with high quality, low price and high efficiency will be welcomed by residents. Mr. Qian Xuesen, a famous scientist in China, once suggested that fast food centers should be established in some big cities in China to meet the dietary needs of the masses with high efficiency and low cost of scale operation, accelerate the pace of socialization of housework and promote China's economic development. In fact, there are many restaurants and various catering enterprises all over China, which have achieved good economic benefits by operating fast food business.
Second, pay more attention to the mood and atmosphere of the marketing environment.
Consumers in modern society often have a lot of emotional elements in their consumption, which are easily influenced by the environmental atmosphere. In diet, they don't pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. The eating environment is "situational" and "emotional", so as to better meet their perceptual needs. Therefore, quite a few restaurants have made great efforts in the layout of the environment and the creation of the atmosphere, trying to create a variety of unique and attractive emotional appeal. Or novel and chic, or warm and romantic, or quiet and elegant, or lively and exciting, or magnificent, or small and exquisite. Some show urban scenery, while others show rural customs. There are chief officials' styles, western styles and even a combination of Chinese and western styles. From the gourmet environment to the romantic names of shops and dishes, you can set off the eternal elegance and a warm sense of harmony of eating too much. There can be some strange ideas inside the restaurant. Such as tulips, red roses, etc. The number of tables used to replace. The open signboard at the door is cold and heartless. If it is changed to' our shop opens at 9: 00 a.m., please wait a moment' and' it closes tonight 10, see you at 9: 00 tomorrow, please forgive me', it will be more cordial. Therefore, fast food restaurants and some big hotels with good atmosphere are welcomed by people.
Third, people will pay more attention to ecological agriculture, green food and healthy environment.
With people's increasing concern about environmental pollution, ecological balance and their own health, pollution-free and pollution-free green food and health food have been welcomed by consumers. Many catering enterprises have adapted to this requirement, introduced their own health care green recipes, increased health care facilities and created a health care environment.
In recent years, many people of insight at home and abroad have put forward new explanations for the concept of health. Many catering enterprises have launched a series of promotional measures accordingly. For example, promote healthy recipes and introduce health information (for example, provide magazines related to health and sports, or attach health clubs and yoga classrooms, or show foreign sports movies and hold workshops on healthy recipes, etc.). ), provide sanitary facilities (such as massagers, fitness equipment, oxygen supply), and provide a healthy environment (such as a smoke-free restaurant, etc.). ) to adapt to the changes in people's ideas and their requirements.
In recent years, the health care function of medicated diet has been recognized by more and more people. There are more and more medicated restaurants. Vegetables and fruits rich in fiber, pollution-free and nutritious wild vegetables account for an increasing proportion in restaurant dishes, while high-fat and high-protein foods that used to be the main dishes and big dishes in restaurants are relegated to a secondary position. Because according to scientific analysis, high-fiber food can lower cholesterol, reduce the incidence of cancer and control blood sugar concentration; Wild vegetables, which have never been valued by restaurants, are delicious, pollution-free, rich in healthy trace elements such as carotene, ascorbic acid and riboflavin, safe and reliable, and have good medicinal value. According to the analysis, shepherd's purse in wild vegetables has the functions of harmonizing spleen, promoting diuresis, stopping bleeding and improving eyesight, Lycium barbarum has the functions of nourishing liver and kidney, benefiting essence and strengthening yang, Malantou has the functions of clearing away lung heat, diminishing inflammation, stopping bleeding and cooling blood, and Chrysanthemum brain has the functions of dispelling wind and clearing heat, calming liver and improving eyesight. In Nanjing, wild vegetables have become an important part of people's dining tables, and restaurants have also adapted to the changes in consumer demand and introduced a variety of well-made wild vegetables and seasonal vegetables.
Fourth, pay attention to personalized, characteristic and visual services.
With the improvement of people's living standards, consumer demand will become increasingly personalized, which requires enterprises to pay attention to people's specific requirements, provide targeted services according to specific consumption scenes, consumption time and consumption objects, and accordingly shape the corporate image that meets customer requirements. For example, lovers' restaurants, fans' restaurants, station restaurants and divorce restaurants. From the psychological point of view of modern consumers, many people consume not only the commodity itself, but also the reputation of the commodity and the image reflected through the commodity, because the image has certain symbolic value, which can satisfy people's pursuit of status, make people feel proud, or give people a talk or an experience.
Fifth, pay attention to people's emotional life, social activities and other needs.
Emotional life is one of people's basic needs. In recent years, a so-called "emotional" marketing method has appeared in society, that is, to stimulate and mobilize people's emotions through various measures and activities to achieve the purpose of promotion. Many catering enterprises also set up couples' boxes, couples' teahouses, couples' packages, couples' barbecues and other services to promote sales. Or strengthen family reunion, friends gathering, affection between parents and children, affection between brothers and sisters, affection between hometown and classmates. To mobilize people's desire for consumption. In propaganda, I also emphasize the characteristics of emotional service and try my best to highlight my own consumption environment suitable for all kinds of emotional life. Eating out market is the foundation of catering industry. One of the important reasons for eating out is that people need to seek a better environment, more thoughtful service, more formal places and more abundant food choices based on the needs of entertainment activities such as weddings, funerals, business negotiations, emotional exchanges and friends' gatherings.
According to the Forecast and Analysis Report on the Development Prospect and Investment of Catering Industry in China, the development situation of catering industry is very severe at present. The growth rate of large fast food chain enterprises in the first half of the year was maintained at around 10%, the expansion plan of new stores accounted for only 20%-30%, and the profit of local fast food brands was less than 8%. The growth rate of dinner-gathering enterprises has obviously slowed down, and enterprises in Guangdong, Hainan, Hunan and other places have even closed down because they are overwhelmed, or rented out or transferred. In addition, the turnover rate of hot pot enterprises in the first half of the year generally reached the lowest in history.
In 2006, the annual retail sales of catering consumption in China exceeded the trillion yuan mark for the first time, reaching 103455 billion yuan, up by 16.4% year-on-year, with a net increase of 1458 billion yuan over the previous year, and achieved double-digit rapid growth in 16 years, compared with1in the early days of reform and opening up.
In 2007, the development of China's catering industry reached a new level, with the annual retail sales reaching 65,438 0.52 billion yuan, an increase of about 2,006.5 billion yuan over the previous year, with a year-on-year increase of 65,438 0.9%, an increase of 3 percentage points over the same period of last year, accounting for 65,438 0.3% of the total retail sales of social consumer goods, driving the total retail sales of social consumer goods to increase by 2. The rapid and sustainable development of catering industry in China shows that under the background of social demand and economic development, the overall scale of the industry is expanding day by day, and its position and role in the national economy are obviously promoted and strengthened.
In 20081-1/month, the retail sales of accommodation and catering industry in China reached 13905. 1 billion yuan, up 24.9% year-on-year, basically the same as the previous year, 6. 1 percentage point faster than the same period. During the period of 165438+ 10, the national accommodation and catering industry continued to maintain rapid growth, with retail sales of1376.6 billion yuan, up 25. 1% year-on-year, 3.5 percentage points faster than the same period last year, but 6.6% lower than last month.
How to decorate a small supermarket can make a lot of money, bring convenience to people's lives and bring a lot of business profits to the boss. So many young people also want to open a small supermarket to get rich, so how should the small supermarket be decorated and designed?
Let's enjoy a group of small supermarket decoration renderings to understand the main points of small supermarket decoration design.
Small supermarket decoration renderings
Small supermarkets have a limited area, so when decorating walls and roofs, people should give priority to light colors to create an attractive shopping atmosphere. And the floor should be paved with moisture-proof, non-slip and durable tiles. Fire prevention and theft prevention should be considered in the interior decoration of small supermarkets. Small supermarkets should be decorated with fireproof materials, and the walls and ceilings should not be decorated too much.
Small supermarket decoration renderings
All kinds of goods need to be placed in the supermarket, which requires the use of various shelves. Appropriate shelves can be selected according to the area of the store, and uniformly configured ends can be installed on each row of shelves, which can make the shelves look more beautiful and increase the display area. In order to coordinate the overall style of small supermarkets, the shelves should be matched as much as possible. When designing the placement of shelves, we should consciously use shelves to display goods in different regions. Small supermarkets can generally be divided into several functional areas according to the types of goods, such as condiments, non-staple food, daily necessities, cigarettes, wine, tea and so on.
Small supermarket decoration renderings
Chen Fang hinted that if the goods are displayed in place, it can bring better profits to the supermarket. When placing, everyone should put it regularly, look beautiful as a whole, and coordinate the colors and shapes. This requires mastering two principles: 1, and goods are easy to see and get. Generally speaking, the range from 10 degrees above the horizontal line of sight to 20 degrees below the horizontal line of sight is an easy-to-see area, and goods are best placed in this range. The so-called easy access means to make the displayed goods easy for customers to touch and take, so the shelves should not be too high. 2, according to the characteristics of goods to display, the characteristics of goods are different, the display position is also different. The top and bottom shelves are places where it is difficult for people to watch and take goods. Therefore, the upper and lower shelves should display goods with low gross profit margin, unsalable sales and large packaging volume.
Small supermarket decoration renderings
In order to facilitate customers to find goods, everyone should follow the relatively fixed commodity placement principle when arranging supermarkets. However, due to factors such as supply and seasonal changes, it is often difficult to keep the display position of goods unchanged for a long time. At this time, we should try our best to keep the stability of similar goods partition. Once the division of goods has changed greatly, you can set up signs in the store to explain to customers.
Shopping mall decoration design style introduces decoration, and different places have different design styles. In personal home, the decoration design style is more designed according to the owner's personality. In some places, the decoration design style should take into account the feelings of others, such as shopping malls. There is no doubt that the decoration of shopping malls is mainly to attract more consumers, and the striking design style of shopping malls can make consumers stay in shopping malls for a longer time and arouse their desire to buy. It can be seen that the decoration design style of shopping malls is very important. Next, Bian Xiao will introduce you to the related contents of the decoration design style of the shopping mall.
The high-grade shopping space of a shopping mall should be a combination of relaxed and comfortable property environment and exquisite decoration style of counters. Create a consumption atmosphere for customers, let customers feel the pulse of fashion, sprout the impulse of shopping, not only the brand price of the goods themselves, but also the artistic style of counter decoration. Exquisite artistic decoration comes from grasping the details. The three basic elements of the interior space of shopping malls are commodities, consumers and buildings. Grasping these three basic points is the key to the success or failure of design.
First, the decorative design style of commodity shopping malls
1、
Size range of commodity type
How big is the size change of the same commodity? For example, there are huge pianos and exquisite harmonicas in musical instruments, and the specifications of bookstores and optical shops are basically the same. This different range of change has caused different sense of space. Commodities with large changes are rich in appearance, but they are also easy to be messy. In design, we should emphasize order and reduce artificial decorative elements. Commodities with small changes are arranged neatly, but they are easy to fall into monotony. Pay attention to changes and add decorative elements when designing.
2、
The shape of goods
When the shape of similar goods changes greatly, the space feels lively, but it is also easy to be messy, such as toy stores. If there is little difference in the image of the goods sold, we should pay attention to the change when conceiving the space, otherwise it will make people feel dull. For example, the shape of shoes has not changed much, and our common shoe stores are classified and placed, which is difficult to arouse people's interest. On the contrary, some shoe stores abroad often make full use of the changes in space and display devices, resulting in a vivid atmosphere. In addition, the shape of goods is also variable. For example, clothing stores use models to form colorful images. Models are often the main elements of fashion stores.
Second, the consumer's behavioral psychology and shopping mall decoration design style
1. Business psychology divides customers into three categories. A purposeful shopper. They have a purchase goal before they enter the store, so their eyes are focused and their steps are clear. ② Selective shoppers pay attention to certain range of goods, but they also pay attention to other goods. They walk slowly, but their eyes are more focused. (3) Visitors without a purpose, they go to the store without a certain goal, with slow steps, unfocused eyes and irregular movements.
2._ Take 3 for free, send 3 for pregnancy, Tang Fenyun, 9 for pregnancy, 6 for pregnancy, 5 for pregnancy, 6 for pregnancy, 6 for pregnancy, 6 for pregnancy, 6 for pregnancy, 5 for pregnancy, 6 for pregnancy, 6 for pregnancy, 6 for pregnancy, 6 for pregnancy, 6 for pregnancy. Adding a second signboard will not reduce the possibility of the first signboard being noticed by half, but the influence of the third signboard will be great. By the fifteenth signboard, the possibility of a signboard being noticed is much lower than that of the fifteenth signboard. Experiments show that the average person's visual attention range is no more than seven, for example, the average person can only see about six letters in a short time, which is very useful for us to reasonably determine the number of commercial signs and advertisements, the number of counters and the division of space in interior design.
III _ Objectives, Altars and Products
1、
Create theme artistic conception
. In interior design, a theme is established according to the characteristics of goods, and a set of interior decoration techniques are formed around it to create an artistic conception, which is easy to leave deep feelings and memories for consumers. For example, in the children's animal toy store, the theme created by the designer is a paradise in the forest, and the fluffy animals are crawling, lying and leaning on the trees, which is very lively and lovely. Although this kind of indoor space is simply decorated, it is attractive to small customers.
2、
Repetitive theme
. Some shops specializing in a brand-name product often use the product logo as decoration, which appears repeatedly on the door head, wall decoration, display device and packaging bag to enhance the customer's impression.
The above is Bian Xiao's introduction to the decoration design style of shopping malls. I hope that friends who are engaged in design or interested in design can get some gains more or less from the above contents. In addition, some of the above contents can also be applied to home decoration. After all, making your home more unique and beautiful can bring visual beauty and a good mood and sense of accomplishment!
Tubatu Online provides you with "every decoration quotation, 1-4 local decoration companies, 3 sets of decoration design schemes" and the decoration pit avoidance strategy for free! Click this link:
, you can get it for free ~