Our company is a client of two fitness clubs. When I gave them a marketing diagnosis, I found that these customers had good business in the early and mid-term, and their business was weak in the future. What is the reason? The main problem is that everyone attaches great importance to fitness and exercise, but exercise is not necessary. Practice when you have time, and forget it when you don't have time. Most fitness customers don't come to the gym often, and the development cost of new customers is high, which leads to the situation that the turnover is green and yellow.

Finally, we have worked out a marketing plan for our customers, which is called "increasing revenue and reducing expenditure".

The first point. We have carried out extensive cross-border marketing. Cross-border cooperation with several large beauty salons in this city and customer sharing agreements with several high-end western restaurants have also been formed. Both members and customers can enjoy each other's benefits and discounts. This greatly reduces the difficulty of developing new members and brings a large number of high-end customers through cross-border cooperation. The strategy of "open source" ensures that the club will continuously increase new customers.

The second point. We adopt the membership system. But the membership system here is different from the ordinary membership system. Ordinary members enjoy preferential consumption. We establish our marketing database through the membership system, and we will launch theme activities that meet the interests and needs of various members. For example, donkey friends club, clothing talent show. These various activities of elite clubs in the workplace have changed the decline of club performance in one fell swoop. This is the "throttling" part.

Guangzhou Metso Consulting, a senior expert in investment promotion planning in China.

3 years experience in advertising media operation and 5 years experience in marketing investment planning. Original "three-dimensional integrated investment model"

Assist many enterprises to achieve a leap-forward breakthrough. Proficient in channel planning and management, good at brand positioning and packaging. In the fast-moving consumer goods, medicine, clothing, catering, cosmetics and other major industries have a very good performance. Known as "marketing marshal" and "dark horse of investment promotion" by the industry.