executive board

mascot

The symbol of an organization.

torch

medal

Competition venues and stadiums/venues

image ambassador

Brief introduction to the preparation of memorabilia activities

executive board

mascot

The symbol of an organization.

torch

medal

Competition venues and stadiums/venues

image ambassador

Prepare souvenirs and display the emblem of Shenzhen Universiade.

Edit the introduction of this activity.

The 26th Universiade will be held in Shenzhen, China from August 65438, 1965 to August 22, 1965.

Edit this paragraph of the Executive Committee.

In order to ensure the preparations for Shenzhen 20 1 1 26th Summer Universiade are carried out in an organized and planned way, the Shenzhen Municipal Party Committee and Municipal Government decided to establish the Executive Committee of Shenzhen 20 1 1 26th Summer Universiade. The Executive Committee is chaired by Wang Rong of Shenzhen Municipal Committee, with Yang Liguo, executive vice president and secretary general of China Sports Association, and other leaders at all levels as vice chairmen, Liang Daoxing, deputy mayor of Shenzhen as secretary general, and several deputy secretaries-general, executive deputy secretaries-general and members. The main duties of the Universiade Executive Committee are: under the leadership of the Universiade Organizing Committee, to implement the relevant resolutions and decisions of the Organizing Committee; Regularly report the preparations and major issues to the Organizing Committee; Guide and coordinate the relevant departments of the city to carry out related work. The Executive Committee has the Universiade Executive Board as the specific office. The Executive Committee consists of comprehensive management department, human resources department, financial audit department, market development department, venue competition department, foreign affairs liaison department, news and publicity department, large-scale event planning department, logistics support department, Universiade supervision office and other departments. The staff consists of a small number of staff from government agencies and institutions and most employees recruited from the society.

Edit this mascot

The mascot "UU" is a smiling face evolved from the emblem "Happy U" of Shenzhen 201KLOC-0/World Universiade. At the same time, it has the shape of the initials "U" of "Universiade". According to the opinions of professionals in the fields of design, film and television animation and toy manufacturing, "UU" is the most suitable mascot for the Universiade. It breaks the design tradition of realistic modeling of mascots in previous Universiade, shows blood relationship with the emblem of Shenzhen Universiade "Happy U", and shows a kind of genetic inheritance with the permanent symbol of FISU, so its temperament and appearance are consistent, forming blood relationship.

Edit the logo of this paragraph.

"Happy U" 2011The emblem of Shenzhen Universiade consists of colored dots of all sizes. As an element of the logo, each point has no fixed meaning and can have a lot of imagination. This is completely a symbol of openness. U: University, you [u (you)], union, union, universe. U/ It can also be understood as Shenzhen Bay, such as Mirs Bay, where college students of different skin colors from five continents gather; The semi-ring and cup shape of U/U symbolize tolerance and openness. These dots can be enlarged, reduced, gathered and cut freely, and can also be transformed into different things and various concrete figures, which can be used freely in various occasions of the Universiade. Points have evolved into different things, into various figurative figures with diverse meanings. Six directions are summarized in detail, which is of guiding significance to the promotion of our Universiade. In literary and artistic creation, it can also be the title of six paragraphs-Happy U, Open U, Inclusive U, Youth U, World U and Future U. The whole "Happy U" is based on red, green, yellow, blue and black. The dots of five colors are combined into a U shape, and the colorful dots are arranged freely in the U shape. The black English word "Universiade" stands for the English name of the Universiade. "Shenzhen EN20 1 1" represents the host city of Shenzhen, and the holding time is 20 1 1. Five stars are the symbol of FISU. Shenzhen Universiade mascot "UU"

Edit this torch

Torch design is another important image and landscape design task after the collection of emblem and mascot design. Torch design should fully reflect the internationalization and artistry, emphasize the complementarity with the Universiade emblem, theme slogan, mascots, medals and other visual symbols, fully demonstrate the professional level of Shenzhen as the "design capital" and embody the hosting concept of "reform and opening up, youth and fashion, unlimited creativity and unlimited passion". Therefore, the Universiade attaches great importance to the design and development of the torch. After a year of collection and evaluation, mold opening experiment, R&D and production, all the work has been successfully completed. 1. The torch has undergone professional design and strict evaluation. In June 2009, Central Academy of Fine Arts, Tsinghua Academy of Fine Arts, Shenzhen Design Federation and Shenzhen Industrial Design Industry Association were invited to participate in the torch design, and * * * received 27 sets of design schemes from 9 units. On August 3, 2009, the torch design review meeting was organized. The judges came from the top professional design and torch production experts in China, and systematically discussed and screened the image, function, differentiation and feasibility of torch design. Three short-listed schemes were selected from 27 schemes, and the design scheme was finally determined after modeling and review. Second, the original design concept of the torch. The design of the torch is inspired by the emblem of Shenzhen Universiade "Happy U", and the basic form of the torch is constructed with polka dots and thin sheets as the basic elements. Each oval is based on the color system of the Universiade, with red and yellow as the main colors, reflecting the color intention of sunshine, youth and flame. Creative highlight of the torch: oval and colorful slices can be rotated into various shapes at will, which is a torch with ever-changing shapes that can interact with torchbearers. Every torchbearer can adjust his favorite torch shape according to his own imagination. This means that each torchbearer and his torch are unique. The design of the torch has completely broken the previous design concept of the torch of various sports games represented by the Olympic Games, rewritten the history of the torch emphasizing single modeling, truly embodied the urban spirit of Shenzhen as the "capital of design and creativity", and will add a gorgeous and creative stroke to the history of the World Universiade.

Edit this medal

Medal style is one of the most shining, exciting and easily noticed parts in sports events. The medal design of this competition inherits the innovative thinking of Shenzhen Universiade, hoping to leave precious memories for the winning athletes, so as to fully reflect the artistic level of Shenzhen as the "design capital" of the United Nations. Now the relevant design scheme has been completed. First, the medal design concept The medal is 60 mm in diameter and 5 mm in thickness. The front is engraved with the FISU emblem and the English font of "Shenzhen 26th Summer Universiade"; The back is engraved with the emblem of the 26th Summer Universiade in Shenzhen and the full name in Chinese, and one of the folding faces is inlaid with wavy colored mother-of-pearl. The ribbon consists of the core graphics and the name of this tournament. The inspiration of medal design comes from the architectural structure and crystal texture of the main stadium of this Universiade. The basic form of medals presents the crystal structure intention of crystal, and the multi-angle broken lines and decent changes complement the architectural style of the main stadium, reflecting the radiant and dazzling. What is even more ingenious is that the folded surface of the medal is inlaid with wavy colorful mother-of-pearl, just like the sea skimming the beach, leaving the mark of the ocean and the memory of Shenzhen. We call it "in the heart of the sea". The design scheme of medals poetically reflects the geographical and humanistic characteristics of Shenzhen, a coastal city, and the unique youthful atmosphere and vitality of the World University Games. May "in the heart of the sea" cross the ocean, convey the blessings of China and Shenzhen, and bring happiness and wisdom to college students around the world!

Edit this venue

Universiade Center Stadium Universiade Center Swimming Pool Shenzhen Stadium Sports New City Shenzhen Gymnasium Shenzhen Swimming and Diving Hall Shenzhen Sports Team Training Hall Longgang International Bicycle Hall Luohu Gymnasium

Baoan Gymnasium Nanshan District Culture & Sport Center Xili Sports Center Shenzhen University Gymnasium

Edit this paragraph as an ambassador.

Lang Lang, Chen Chusheng, Wang Leehom, Dai Feifei

Edit this paragraph and prepare memorabilia.

On June 5438+February 65438+July 2004, the State Council officially approved the bid for the 26th Summer Universiade in the name of Shenzhen. This is another major event that college sports in China have developed vigorously and gone global after Beijing successfully hosted the 2/KLOC-0 World University Games in 2006-5438 and Harbin won the right to host the 25th winter universiade in 2009, which has attracted enthusiastic attention from all parties. ● In June 2005, Shenzhen Municipal Party Committee and Municipal Government formally established the Bid Executive Committee and its subordinate "one room, three departments" working group; ● On June 5438+065438+ 10, 2005, the bidding executive committee began to solicit public bidding slogans, which aroused strong repercussions in the society and won nearly 800 applications at home and abroad. ● From February 20th to 25th, 2005, 65438, three FISU executive committee members went deep into Shenzhen, and Shenzhen impressed the executive committee members with oriental courtesy, leaving a good impression on each other. On April 30th, 2006, the Municipal Sports Bureau, the Planning Bureau and the Ministry of Construction jointly held a press conference on the detailed planning of the Universiade Center and the international competition for architectural design of the two pavilions. The participating design units include 5 foreign design units with strong sports building design strength and 3 domestic design units. ● On May 22nd, 2006, the Bid Committee held a press conference and announced that the slogan of Shenzhen's bid for the 26th Universiade was "Shenzhen, there is no distance from the world". Its main connotations are as follows: Shenzhen is a special economic zone open to the outside world in China, and this hot land is not far from five continents; Shenzhen is a city full of love, there is no distance between people; Shenzhen is a new international garden city, and there is no distance between man and nature. Shenzhen is a young city full of vigor and vitality, with an average age of less than 30, and national fitness has become a common practice. Shenzhen is not far from the world university students and the World University Games. ● On June 28th, 2006, the bidding delegation of Shenzhen World Universiade, headed by Xu Deli, Vice Chairman of Guangdong Provincial Political Consultative Conference, Liang Daoxing, Vice Mayor of Shenzhen, and Yang Liguo, Vice Chairman and Secretary General of China University Sports Association, arrived in Brussels, Belgium, where the headquarters of the International University Sports Federation is located. Accompanied by Zhang Guoqing, Political Counselor of the Chinese Embassy in Belgium, the bid report for the 26th Summer Universiade was submitted to the FISU Secretariat. ● On July 1 day, 2006, the Bid Executive Committee publicly solicited bid marks. After the news came out, more than 200 entries were submitted by 10 designers including Chen Shaohua, Wang Yuefei, Han Jiaying and Han Zhanning. The expert group selected 7 works, plus 1 works submitted by citizens, and ***8 works participated in the evaluation. On July 20, 2006, after discussion at the executive meeting of the municipal government, the flying U designed by Han Zhanning, secretary general of Shenzhen Graphic Design Association, stood out. Dancing ribbons symbolize the glory, youth, vitality and passion of the Universiade and the young city of Shenzhen. The streamer direction is relatively dancing, expressing the theme of communication, communication and friendship, as well as the sports spirit of interaction, competition and enterprising. The overall shape of the "S" conveys the idea of Shenzhen, the city bidding for the Universiade. The main element "u" conveys the concept of "Universiade de Universiade"; The overall figure is the deformation of the dragon, which contains the metaphor of the host country-the strength and broadness of China. The overall color is blue, red, green and yellow, which comes from the colors of the five-star Universiade and the Olympic rings. Blue symbolizes Shenzhen's vast sea and mind, red symbolizes Shenzhen's enthusiasm and red China, and green symbolizes the youth and future of Shenzhen and the Universiade. The overall graphics are full of vitality, passion and hope, and the soft lines are in contrast with the tough five-star Universiade, which embodies the overall significance and broad future of the Universiade, Shenzhen and China. ● 201010/October 22nd, Universiade VIP Experience Tour and Shenzhen Satellite TV 201kloc-0/Universiade Resource Priority Subscription Meeting was held in Shenzhen. Leaders of the Universiade Executive Committee, Shenzhen Satellite TV and sponsors attended the meeting. Liu Xianming, an expert on corporate culture, an expert on Olympic marketing and a visiting professor at Wuhan University of Technology, was invited to give a special lecture on "Making good use of Universiade resources and doing a good job in cultural marketing". Liu Xianming teaches cultural marketing for Universiade sponsors.