A long time ago, before major brands entered the China market, foreign cosmetic brands began to be popular with "samples". At that time, most of them were packed in pieces (small plastic bags), only enough to try 1 7 times to let you feel its color, fragrance, quality, moistening and so on. You can go to the counter for consultation, then get a sample for free, or find a small piece on the advertisement page of a magazine and stick it on it.
Japanese big-name manufacturers launched exquisite bottled samples in time, which looked very beautiful, and many of them were genuine miniature versions, which immediately touched Japanese girls who were keen on exquisite gadgets. Gradually, European and American brands began to make bottled samples and give them to customers who bought their own products for trial use. Customers who come for free still send samples one by one.
Extended data
Once a cosmetic brand produces a sample, it generally has three internal uses:
1, sent to various sales channels (such as counters and e-commerce), and promoted and tried with genuine products.
2. Send it to non-sales channels such as cinemas, gyms, office buildings and integral platforms for trial activities.
3. Send it to magazines and other media for trial activities. Only a part of these samples are used for legal purposes, and the rest will be sold on the Internet or entered into circulation channels by various people.
Within cosmetics brands, "developing samples" is an important marketing strategy, which often echoes the genuine products promoted in the current season to facilitate consumers to experience products and buy genuine products. The sample size of cosmetics is generally between 1.5ml-5ml (essence cream) and 5ml-20ml (toner). Generally, there are few samples of skin care products exceeding 20ml. According to the laws of China, samples should be labeled as "Not for Sale".
Baidu Encyclopedia-Sample
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