On average, 625 tickets were sold every hour, and only 10000 tickets were sold out in 16 hours and 47 minutes. What is so attractive? Is it a singer concert or an international blockbuster? The answers are all negative.
This is just a drama, a small-scale production drama of Leizi Music School Factory (hereinafter referred to as Music School Factory). The reason why they are small is that Xiao Factory has been engaged in the small theater drama industry for less than three years, and the cost of each drama is less than 1000 yuan. Most scenes are very simple, and the scenery, director, screenwriter and actors can't jump out of the audience.
In Beijing, there are more than 130 private theaters like this, but they can have their own two theaters-Bayi Theater and Lei Theater, just like Laughter Factory. The attendance rate is almost 100%, which can set a record of selling 1 drama tickets every 6 seconds. Established three years ago, it has performed 1090 performances and launched 23 original decompression performances. Such creative speed and performance frequency are unimaginable for traditional drama clubs in the past. Laughter factory can create such a record because of their unique business model.
Customize the drama under the tree and enjoy the cool.
Bu Haiyan, who is not interested in drama, also follows suit because of the attraction of "hilarious comedy" in Lei Theater and the attractive price of group buying only in 33 yuan. Exquisite stage scenery and simple folding seats did not reduce Bu Haiyan's laughter when watching The Jade Bird. On the contrary, "I think the atmosphere of the small theater is very good, there are not many people, and it can be seen and heard clearly, and the effect is good."
If you don't know in advance, the audience will never think that this is a drama tailored for Jade Bird Fitness Club (hereinafter referred to as Jade Bird). The whole play has nothing to do with Jade Bird except the title and the yellow bracelet representing Jade Bird. This is the genius of Lei Zile: customizing the drama for the enterprise means that the soul of the enterprise is everywhere in the drama. Jade Bird's soul is his idea that "helping others is the foundation of happiness", so Jade Bird tells a story that "helping others is the foundation of happiness", although the plot is bizarre, it has nothing to do with Jade Bird.
Wang Cheng, general manager of Jade Bird Fitness, is quite satisfied with the cooperation with Lei Theater. "It's just that the title is too formal, and there should be some substantive docking. So it is very effective to combine the concept of bluebird with his story itself. "
At first, in order to survive, Laughter Factory also tried the old method of advertising implantation: they pasted the Logo of sponsor's products all over the stage, but because of their weak influence, they could not win the favor of advertisers, and finally they could only get the sponsorship of clothing and props from enterprises.
It coincides with the 8th anniversary celebration of Jade Bird Fitness Club (hereinafter referred to as Jade Bird), and a vague idea that once sprouted in Lei Zi's music took shape under this opportunity: tailor-made drama for Jade Bird to celebrate the anniversary. This novel way immediately attracted Wang Cheng, general manager of Jade Bird. As a result, the masterpiece of drama customization service-"A Jade Bird" (hereinafter referred to as "Jade Bird") was born.
With the increasing popularity of Lei Theater, more and more enterprises see the potential energy of customized drama as a marketing model. In addition to nine companies such as Jade Bird and Kappa, Lily Spring, a high-end women's SPA club, also joined the team of customized dramas. Moreover, Lily Spring also brought its own strategic partner Suning Appliance [6.853.0 1% share research report]. Maybe in the future, if you buy a certain amount of home appliances in Suning, you can get one or several tickets for Lei Theater.