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How to take the road of independent development? -Explore the development of Xi 'an Xijing Community Sports Club.
Six years ago, they moved from the "three-line construction" layout point deep in the mountains to Xi' an; Six years later, relying on the trade union to carry out cultural and sports activities, party member cadres and the masses were mobilized to voluntarily build venues, which became the advanced unit of creating civilized communities and the advanced community of urban sports in Shaanxi Province-Xi 'an Xijing Community, and was identified by the State Sports General Administration as one of the first batch of 25 national-level "pilot units of creating community sports fitness clubs". Under the new development situation, in order to establish a new model that is more in line with the wishes of community residents and can ensure the benign operation of the club, the grassroots organizers of Xijing community actively explored and produced a case report on the development of this community. However, they also face many puzzles in practice. As for the future development direction, Bai Jingsen, director of Xijing Community, who attended the national pilot work conference of community sports clubs at the beginning of the year, thinks that the development model of mixed community sports clubs should be adopted. He said that there are two models for the development of sports clubs in China at present: state-led and pure commercialization. The former, such as Shanghai Yin Hang Community Sports Fitness Club, gives full play to the advantages of schools in the region and integrates community resources due to its inherent deficiency of facilities. In addition to promoting seven primary and secondary schools to open venues and facilities to the community, they also developed a middle school into a fixed activity base for community sports and fitness clubs to enjoy resources. The latter, such as Tianjin Olympic Garden Club Sports Club, is a commercial sports club located in a commercial residential area. Because of strong financial resources, there are high-level fitness equipment and coaches, but the consumer price is also high. Xijing community hopes to establish a mixed community sports club development model combining the two. That is, the enterprise operation of public welfare undertakings, based on individual fitness associations, implements the management mode of self-management, self-development and self-financing, with full-time and part-time social sports instructors as the backbone, indoor and outdoor fitness venues and full-time management personnel as the main body, and combines public welfare services with operational services. Bai Jingsen said that after Xijing Community Club became a pilot unit of the national community sports club, it really realized the situation of diversified investment and construction by the government and enterprises, and further established the public nature of the club's own assets. Therefore, it is necessary to improve the hardware standard and service level of some projects under the premise of ensuring the public welfare service of community mass fitness projects, that is, outdoor fitness projects are assisted by the private sector, public welfare services are implemented, indoor projects are close to commercial paid services, members' consumption below the market price is carried out, and enterprise management is implemented, so as to promote the benign operation of the club. In order to realize enterprise management as soon as possible and improve the pilot construction of national community sports clubs, Xijing strives to establish a management structure led by the Council and implement the club director responsibility system under the leadership of the Council. The Council is elected by community neighborhood committees, resident units, funded units and related construction units and sports backbones. When it is implemented in Xijing community, the board of directors consists of leaders in charge of Xijing Company, trade union leaders, community leaders and representatives of * * * construction units. However, many meetings of the Council failed to reach an agreement on the development ideas of the club. The reason is that the company's trade unions are both investors and consumers. In order to help improve the national community sports club "three meetings, two halls and one park" construction requirements, the company's trade unions obey the overall situation and hand over the original venues, facilities and equipment to the club; On the other hand, as a newly conceived club member, if the trade union wants to use indoor fitness programs to carry out activities, it needs to pay a certain fee, which makes some comrades of the trade union puzzled. Although before the establishment of national community sports clubs, as the funder of free construction funds, the State Sports General Administration also proposed not to study the club's asset structure in detail and encouraged the establishment of various forms of community sports clubs. However, as a first-class private non-enterprise legal entity at the grass-roots level, community sports clubs are always faced with the problem of defining assets. Because if community sports clubs want to play the role of gathering popularity and promoting national fitness, they must have appeal. In addition to daily publicity and popularization, they must also work hard to improve sports service level and hardware facilities standards and explore the "brand effect" of sports fitness. However, with a certain level of sports instructors and coaches, there is no guarantee of certain benefits, and this road will definitely not work. Bai Jingsen has a lot of brains for this.