You can't do this. One is in the east and the other is in the west.

Everything should be written clearly.

The first thing is to have a clear plan title, and then consider others.

Business Plan Template 3

Year and month (company information)

Address, postal code, contact person and position, telephone number, fax number, website address and e-mail address.

Report catalogue

The first part of the summary (summary of the whole plan) (within 2-3 pages)

A brief description of the company

Two. The company's goals and objectives (market goals and financial goals)

Three. The company's current shareholding structure

Four. Invested funds and their uses

V introduction of the company's main products or services at present

Market overview and marketing strategy of intransitive verbs

Seven. Brief introduction of major business departments and performance. Core management team

Nine. Company advantage description

X. The company's current demand for capital increase to achieve the goal: reason, quantity, method, use and repayment.

XI。 Financing plan (financing and investment methods and exit plan)

Twelve. financial analysis

1. Financial historical data (sales summary, profit and growth in the first 3-5 years) 2. Financial forecast (last 3-5 years) 3. Assets and liabilities.

The second part is a summary.

Chapter 1 Company Introduction

First, the company's purpose (state the company's mission)

Two. Company profile information

Three. Functions and business objectives of each department

Four. enterprise management

1. Board of Directors; 2. Management team; 3. External support (outsiders/accounting firms/law firms/consulting companies/technical support/industry associations, etc.). )

Chapter II Technology and Products

1. Technical description and technical holding;

Two. Product status

1. Main product catalogue (classification, name, specification, model, price, etc. ); 2. Product characteristics; 3. Brief introduction of products under development/about to be developed; 4.R&D plan and timetable. Intellectual property strategy; 6. Intangible assets (trademarks/intellectual property rights/patents, etc. ).

Three. Product production

1. Supply of resources and raw materials; 2. Existing production conditions and production capacity; 3 expansion facilities, requirements and costs, production capacity after expansion. Original main equipment and equipment to be added; 5. Product standards, quality inspection and production cost control; 6. Packaging, storage and transportation

Chapter III Market Analysis

I. Market scale, market structure and division

Two. Setting of target market

3. Analyze product consumption groups, consumption patterns, consumption habits and the main factors affecting the market.

Four. Market status of the company's products, product ranking and brand position in the market development stage (blank/new development/high growth/maturity/saturation).

Verb (abbreviation for verb) Market trend forecast and market opportunity. Industry policy

Chapter IV Competition Analysis

1. Is there an industry monopoly?

2. Look at competitors' market share from market segmentation.

3. Main competitors: company strength and products (category, price, features, packaging, marketing, market share, etc. )

Four. Analysis of potential competitors and market changes

Verb (abbreviation for verb) Competitive advantage of company products.

Chapter V Marketing

I. Outline the marketing plan (region, mode, channel, expected target and share)

Two. Formulation of sales policy (past/present/plan)

3. Sales channels, methods, marketing links and after-sales service

Four. Main business relationship (agent/distributor/distributor/retailer/franchisee, etc.). ) and standard policies for qualification identification at all levels (sales volume/payment term/payment method/accounts receivable/freight mode/discount policy, etc.). )

Verb (abbreviation of verb) Sales personnel and sales benefit distribution policy

6. Promotion and market penetration (method and arrangement, budget) 1. Main promotion methods; 2. Advertising/public relations strategy and media evaluation.

Seven. Product price plan 1. Pricing basis and price structure; 2. Factors affecting price changes and countermeasures.

Eight. Sales data statistics and sales records, sales cycle calculation.

9. Market development plan, sales target (short-term and medium-term), sales forecast (3-5 years), sales volume, share and calculation basis.

Chapter VI Investment Description

I. Description of capital requirements (amount/term)

Two. Plan and progress of fund use

Three. Investment form (loan/interest rate/interest rate payment/conversion terms-common stock, preferred stock, equity/corresponding price, etc. )

Four. capital structure

Verb (abbreviation of verb) return/repayment plan

Description of the original capital liability structure of intransitive verb (time/condition/mortgage/interest of each debt, etc.). )

7. Investment mortgage (whether there is mortgage/collateral value and pricing basis/pricing certificate)

Eight. Investment guarantee (whether there is mortgage/guarantor's financial report)

Nine. Equity structure after absorbing investment

X. Cost of equity

1 1. Description of investors' participation in company management.

Twelve. Reports (reports and capital expenditure budgets provided to investors on a regular basis)

Thirteen. Pay miscellaneous fees (whether to pay agency fees)

Chapter VII Return on Investment and Exit

I. Listing of shares

Two. Equity transfer

Three. Share repurchase

Four. bonus

Chapter VIII Risk Analysis

I. Resource risks (raw materials/suppliers)

Two. Market uncertainty risk

Three. R&D risk

Four. Risk of production uncertainty

Verb (abbreviation for verb) cost control risk

Competition risk of intransitive verbs

Seven. policy risk

Eight. Financial risk (accounts receivable/bad debts)

Nine. Managing risks (including personnel/turnover/key employee dependence)

X. Bankruptcy risk

Chapter IX Management

I. Organizational structure of the company

2. Management system and labor contract

Three. Personnel Planning (Equipment/Recruitment/Training/Evaluation)

Four. Wage and welfare plan

Verb (abbreviation of verb) share distribution and share subscription plan

Chapter X Management

Forecast and calculation basis of the company's sales volume, sales volume, gross profit margin, growth rate and return on investment in 3-5 years after capital increase.

Chapter III XI Financial Analysis

I. Financial Analysis Description

Two. Financial data forecast 1. List of sales income; 2. Cost schedule; 3. List of wage levels; 4. List of fixed assets; 5. Balance sheet; 6. Profit and profit distribution table; 7. Cash flow statement; 8. Analysis of financial indicators: 1) Indicators reflecting financial profitability A. Financial internal rate of return (FIRR) B. Investment payback period (PT) C. Financial net present value (FNPV) D. Profit rate of investment G. Uncertainty analysis: break-even analysis, sensitivity analysis and probability analysis 2) Indicators reflecting project solvency A.

the third part

Appendix 1.

Appendix 1. Copy of business license; 2. List and resume of the board of directors; 3. List and resumes of major management teams; 4. Description of technical terms; 5. Patent certificate/production license/appraisal certificate, etc. ; 6. Registered trademarks; 7. Corporate image design/publicity materials (logo design, brochures, publications, packaging instructions, etc.). ); 8. Briefings and reports; 9. Proof of venue rental; 10. Process flow chart; 1 1. Product market growth forecast Figure 2.

Schedule 1. Catalogue of main products; 2. List of major customers; 3. List of major suppliers and distributors; 4. List of major equipment; 5. Market survey questionnaire; 6. Forecast analysis table; 7. Various financial statements and financial estimates.

* plans must be typed by computer, interlaced and the pages must be wide-sided; The title is in large bold, and the subtitle is in bold; The main chapters are marked with page numbers, and the text must be marked with page numbers.

Business plan sample

Here is a business plan of "China Modern Fitness Center". This plan is based on the book "Creating a Successful Business Plan" written by Mr. Kravitt, president of an investment bank in Chicago, USA.

catalogue

1. Introduction to Planning

2. Management system

The manager introduced the salary responsibilities of the enterprise ownership distribution manager and board members.

3. Market analysis

Feasibility analysis of market layout

4. Competition analysis

5. Business operation

Selection of location equipment configuration, product and service introduction

6. Sales strategy

Short-term strategy, long-term strategy and competitive marketing strategy

7. Employees

8. Insurance and legal affairs

9. Seasonal and contingency plans for operations

Emergency plans and measures

10 financial status

Members forecast membership fees, financial revenue and expenditure and balance of assets and liabilities, monthly income statement and financial changes, and various financial forecast charts.

1 1. Appendix

A. Enterprise organization chart

B. A survey of members of health clubs

C. Market penetration analysis

"China Modern Fitness Center" Entrepreneurship Plan

1. Plan overview

"China Modern Fitness Center" is a club being established to provide indoor and outdoor sports for its members. Different from most existing fitness clubs, "China Modern Fitness Center" (referred to as "Fitness Center") will provide sports venues such as volleyball and basketball for teams, as well as fitness venues and facilities for individuals. The fitness center will actively promote the participation of units and families and provide expert guidance and training courses for those who are interested in improving their sports skills.

Generally speaking, the key to competition in this industry lies in the choice of location, the design of activities, the quality of service and the conditions of equipment. We plan to locate the fitness center in Dongcheng District, Beijing, where the income of residents is 2.5 times the national average; Employees in factories, enterprises and other units here have a tradition of teaming up for sports activities. The activities of our fitness center are all designed around people's interests, which will exceed the expectations of future members. The equipment and experienced managers we provide will make the service of the fitness center surpass other similar clubs.

Apart from the success of the above-mentioned fitness club, more importantly, we have a group of experienced, enthusiastic and angry managers who are committed to running this fitness center. Mr Zhang Dawei is an excellent marketing expert, and he will become the president of the fitness center. Ms. Wang Lihua will be the head of the Project Department and Public Relations Department; Mr. Liu will be in charge of the equipment department and staff training. All three of them have MBA degrees and have many years of experience in this industry. Mr. Weimai is an expert in finance and will be the chief financial officer of this center.

The establishment of the fitness center requires the purchase of 5 hectares of land, plus the cost of construction and equipment installation, which requires an investment of 4.5 million yuan. The above-mentioned key management personnel * * * contributed 600,000 yuan, and some external investors have promised to contribute about 6,543.8+0.9 million yuan on the condition of obtaining 40% of the shares. The fitness center also needs to borrow 2.25 million yuan from relevant institutions. It is planned to use the land and houses built for the center as collateral for the loan and provide 40% of the payment to ensure the reliability of this mortgage loan. We predict that the total sales of the fitness center in the first year will reach 6.5438+0.8 million yuan, and the profit and tax will reach 75,000 yuan.

2. Introduction of management manager

Mr. Zhang Dawei, aged 40, holds a master's degree in business administration from Peking University and a bachelor's degree in economics from Sun Yat-sen University. Mr. Zhang has served as the vice president of Guang Fitness Club for many years, engaged in the site selection, daily operation and activity project development of fitness clubs. Prior to this, Mr. Zhang worked in Guangzhou Family Fitness Center and engaged in direct sales for many years. Mr. Zhang is also a sports enthusiast. He is also the director of China Indoor Sports Association.

Ms. Wang Lihua, aged 35, holds a master's degree in business administration from Renmin University of China and a master's degree in education from Beijing Normal University. Ms. Wang is currently the manager of employee activity department of Stone Group Company, and has rich knowledge and experience in employee activity project design and sports equipment. In her spare time, Ms. Wang is also a member of the board of directors of Dongcheng District Youth Activity Association.

Mr. Liu, aged 38, holds a bachelor's degree from the Department of Physical Education of Beijing Normal University, and now works in the Equipment Management Department of the International Seamen's Club. Mr. Liu is an active member in Beijing sports. He also participated in several amateur basketball teams and volleyball teams and served as a coach.

Mr. Wei Mai, aged 48, holds a master's degree in corporate finance from China University of Finance and Economics, and is a senior accountant. He is currently the chief accountant of the National Youth Sports Association.

The above managers have many years of working experience in their respective fields, two of them have financial management experience and three have experience in running fitness clubs. This combination of managers provides a solid foundation for the fitness center. Even if a manager leaves for some reason, other members can immediately fill the vacancy.

Although the above-mentioned personnel still hold important positions in other units, but they have not signed any restrictive contracts with their units, they can leave their jobs at any time and join the fitness center. A contract signed by these four managers stipulates that they will serve the fitness center for at least five years from the date of joining the fitness center; In the future, anyone who leaves his post may not engage in business that is competitive with the center within five years from the date of leaving his post. In fact, the four original founders have invested a lot of manpower and money to establish this center, and they will devote themselves to making it a successful fitness club.

reward

The annual salary of the four founders is set at 50,000 yuan, which is equivalent to the current salary level of people in the same position in this industry.

Distribution of entrepreneur's ownership

The fitness center initially issued 6,543,800+ordinary shares, and each of the four founders contributed 6,543,800+0.5 million yuan, which was 654.38+ 0.4%, that is, 6,543,800+0.4 million shares. Each director (*** 4 persons) will receive1%(* * 4,000 shares). The other three investors who don't participate in the operation * * * contributed RMB 6.5438+0.9 million, and will share 40% of the shares according to the proportion of their contributions.

Manager's responsibility

President/Marketing Department: Mr. Zhang Dawei will be the president of the fitness center. He is the core of the whole center. His main responsibility is to lead the managers of the enterprise, and also to train and guide the sales staff of the center.

Project design/public relations: Ms. Wang Lihua will be the director in this field. Ms. Wang will continue to analyze the development of the fitness club industry and the needs of customers, formulate activities that meet the market demand, and be responsible for the advertising business of the center.

Equipment Department/Personnel Department: Mr. Liu is in charge of this department. Mr. Liu will be responsible for the purchase and maintenance of the center equipment and the management of other staff in the center.

Financial/Accommodation System: Mr. Weimai is in charge of this department. The computer system of the center has corresponding data and files, which are also managed by Mr. Wei.

board member

The manager of the fitness center realized that he lacked some professional knowledge necessary to run the fitness center. In order to make up for this deficiency, the manager recruited a lawyer, a bodybuilder, a bodybuilder and a sports star to join the board of directors. They will provide valuable experience and skills for the development of the center. Each board member will receive 1% as a reward. If they decide to leave the center, the managers of the center have the priority to buy their shares.

3. Market analysis

Market distribution

The most important market segmentation form of fitness industry is its regionality. 80% of the members live within 9 kilometers from the center, and the average driving time is 15 minutes, so the distance range can be determined based on this. Fitness center is a club with unique sports facilities. Because of its indoor skating rink, volleyball court and special training hall, it will attract some people who live far away. It is estimated that all members will live and work within13km. The reason why the fitness center is located in Dongcheng District of Beijing is that the population there is growing rapidly and the family income is high, so people in this area have great potential demand for sports.

Population, age, family income and the number of people engaged in management and professional and technical work are the most important statistical variables to judge the customer base. The annual population growth rate of Dongcheng District is 2.5%, which is 1.5 times that of the whole country and 1.3 times that of Beijing. There are about 590 thousand people living within 9 kilometers of the fitness center, and it is estimated that the number of 1995 will exceed 650 thousand. According to analysts, the median age of members in the fitness industry is 34, while the median age in Dongcheng District is 32.

According to the sampling survey of China Indoor Sports Association, family income is another important factor to judge the customer base. About 77% of the members' family income exceeds 25,000 yuan, while 56% of the family income in China exceeds this line. 39% of the members' family income exceeds 45,000 yuan. The number of people engaged in management and professional technical work participating in fitness exercises is far more than that of other industries, and the proportion of professional technical and management personnel in Beijing is more than twice the national average.

Compared with the national average, the potential sports market in Dongcheng District is higher than 95%. According to the analysis and calculation made by the National Bureau of Statistics in 199 1, the demand index in Dongcheng District is 132, while the median demand index in China is 103.

feasibility analysis

Market penetration analysis is a method to predict the overall market saturation of commercial entertainment and fitness facilities in a certain market range. It is considered as an important business analysis method. This method is used by real estate appraisers, financial institutions and professional consultants to measure the market demand for new fitness facilities. The calculation results in this plan are based on the demographic data related to the target market and the construction area of facilities (see the appendix for relevant calculation methods and discussion results).

The results show that the existing population in Dongcheng District can still build 7,500 square meters of multi-sports clubs. This kind of market penetration analysis cannot be used to analyze the advantages and disadvantages brought by specific projects, and the feasibility of the projects needs to be further determined through market research. Our research includes: site selection analysis, target market survey, and conversations with some sports organizations, community leaders, competitors' members and employees.

4. Competition analysis

According to the survey results of indoor sports association, the main competition comes from clubs that provide the same facilities within 6 kilometers, and the main competitor is the central club in the center of Dongcheng District. This club has a building area of 7,000 square meters and is equipped with a weightlifting room, combined fitness equipment, a gymnastics room, an Olympic standard swimming pool, a bodybuilding gymnastics room and a catering nutrition teaching center. The Central Club has 2000 members, and the queue time is as long as six months. There are hospitals all around. If the building is not expensive, expansion is possible. In contrast, the fitness center will not only provide individual fitness exercises for members, but also provide group and family group exercises to adapt to the results of market research. Another competitor is Dongcheng Club, which is located about 5 kilometers west of the fitness center. Just like the Central Club, Dongcheng Club only serves adult members. There are more than 800 members with a building area of more than 2,000 square meters. Its facilities include a weightlifting room, joint fitness equipment, indoor tennis court, sauna steam bath and jacuzzi. Its main advantage is low membership fee; The biggest weakness is the poor sanitary conditions and the untimely updating of equipment. 1990 was fined by the government for poor sanitary conditions such as dressing rooms.

Some members of the Dongcheng Club we visited are actively looking for other suitable clubs. However, because the Central Club cannot accept new members at present, their choices are limited. 80% of the respondents believe that cleaning facilities are the most important factor in the industry. According to the survey of indoor sports association, Dongcheng Club has 40 members per 100 square meter, but according to the general standard, there should be 29 members per 100 square meter. We are going to implement a preventive equipment maintenance plan, which can ensure that the equipment meets the requirements of members and maintain a certain long-term maintenance cost of the equipment.

Dongcheng District Tennis Club has 8 tennis courts, including 6 indoor and 2 outdoor. It also has a jacuzzi and a canteen. This tennis club is about 4 kilometers away from our address. Although tennis is ranked as the third most popular sport in our survey, further investigation shows that there are enough tennis courts in this area, so the fitness center decided not to provide tennis services at present.

The competition at the second level comes from clubs that provide similar services within 15km. These clubs include: Chaoyang Club in Chaoyang District, Beijing, Oriental Club, Chongwen Club and Chongwen District International Club. However, these clubs are far away for residents in Dongcheng District, and the riding time is more than 20 minutes.

The following table shows our competitive position:

Central Club Dongcheng Club Fitness Center

Personal activities

be

Team/association activities

Yes * No.

family member

Nothing, nothing.

* The gym of the Central Club provides backboards for several people to shoot.

5. Business operation plan

Select a location.

After comprehensive analysis and research (including accessibility, area, zoning restrictions, land price in Dongcheng District, etc. ), decided to locate the fitness center at the intersection of the Second Ring Road and Yongding Street, between a white-collar company and a high-income residential area, and is vigorously developing commercial facilities.

We chose an intersection as the construction point, which is convenient for pedestrians and four cars to see and enter and exit. The Sports Association of the Chamber of Commerce believes that convenient geographical location is one of the most basic benefits provided by sports clubs for members, and the size of the club depends on the market demand.

The location we have chosen has been designated as an industrial and commercial area by the government, and we can start infrastructure work immediately. The land price of the site is 6.5438+0.3 million yuan/hectare.

Equipment configuration

The building area of the fitness center is 75,000 square meters, which is the required area in the market penetration analysis. Considering the population growth in this area, 2 hectares of land have been purchased for storage, and at the same time, the appreciation of land with the population growth has been avoided, which has increased the difficulty of future center expansion.

Beijing Xinhua Architectural Design Company (specializing in the architectural design of entertainment facilities) has completed the design work that meets the architectural requirements. This company has won an award in design and has rich design experience, which can guarantee the quality.

The maintenance of equipment and building facilities is very important for members. More than 90% of the respondents gave this the highest consideration. Maintenance cost is variable, and the average maintenance cost in this industry is 4%-9%. We emphasize preventive maintenance, which can keep our expenses at a low level.

Introduction of products and services

The fitness center will be open all year round, every day 14 hours. In order to meet the needs of members who like to get up early to exercise, the door opened at 6 am. The fitness center will be an indoor and outdoor sports center with the following facilities:

skating rink

basketball court

volleyball court

Management course

Inner ring runway

swimming pool

Sports room

The market survey results show that residents in Dongcheng District have a demand for establishing various sports centers that can provide various team competitions. More than 64% people participated in a single alliance activity, and 50% people expressed interest in joining the center and were willing to pay a certain deposit to ensure their membership in the fitness center.

Further investigation confirmed that our main competitors-Central Club and Dongcheng Club did not provide volleyball, basketball, ice hockey and other group sports facilities. The central club has a basketball court, but it is only designed for a few people to shoot, and cannot be used as a team competition. Let's introduce the contents of each facility in detail.

skating rink

According to the sample survey, 33% people think there should be an ice rink. The director of Chaoyang Oriental Club said: "20% of the people in our skating rink are from Dongcheng District." The one-way journey of these people exceeds15km, far exceeding the average mileage.

Our skating rink will be used for figure skating and ice hockey and open to the public. The evaluation results show that 80% of the business hours will be used for ice hockey league, figure skating training and skating association rental.

basketball court

Our market survey shows that 43% people think that basketball is their basic consideration in participating in the fitness center. The Central Club has a basketball court, but the members are full and there are people waiting in line. According to our research, the basketball court can attract people who are interested in team games.

volleyball court

Judging from the recent development trend, playing volleyball in the sand will become more and more popular, and our volleyball court is a bunker designed to meet this requirement. Of course, at present, Tribal Tiger's volleyball league venue is hardwood floor venue, but our basketball court can be used as volleyball venue when necessary.

Management course

People in this area regard small golf as their first choice. In order to meet this requirement, we set up a small indoor golf course with a hole of 18. With this facility, we will be different from those parks, nursing homes and indoor tennis clubs. Studies show that such facilities can attract people who live far away.

runway

According to the market survey, 30% of the members think that the length of the track is very important, and most people want to have a track of 1/2 km. The short runways set by Central Club and Dongcheng Club are considered too short by many people. So some more formal track and field competitions will be held in venues like ours.

Sports room

We will set up two activity rooms, one for aerobic exercise and the other for other similar exercises. A 50-person fitness course needs about 300 square meters of land. If the place can meet this standard, rent it out at a monthly rent of about 5,000 yuan. We can rent a place of the same size in 30 yuan for an hour. We have rented a venue in advance for Beijing bodybuilding training class. The rent is 3000 yuan per month, and the contract is two years, which can be renewed for three years. With the smooth progress of the contract between Beijing bodybuilding training class and fitness center, we have completed the bodybuilding market demand put forward by 50% sampling survey.

swimming pool

According to the statistics of indoor sports association, the members of various sports clubs with swimming pools are 40% more than those without swimming pools. Statistics also show that 4 1% of the people who take part in physical exercise take part in swimming, and 26% of the people we surveyed require a swimming pool.

Fast food snack bar

There will be a snack bar in the fitness center. The Central Club has a fast food department and actively provides lunch and dinner for its members. Our market survey shows that 60% people want to have a fast food department, and the annual income of such a fast food department is about 600,000 yuan.

6. Sales strategy

The director of residence and research of the National Fitness and Sports Equipment Organization said that the development of the fitness and entertainment market in the 1990s will have a far-reaching impact on the economy. He also said that from 1990 to 1992, the number of people participating in fitness increased by 6.2%, and this growth trend is expected to continue. According to authoritative estimates, entertainment activities can generate more than 350 billion income a year. The fitness center has formulated two sales strategies to ensure market penetration.

Short-term strategy

Direct mail is an economical and effective way for us to send information to residents in Dongcheng District and its surrounding areas. Many clubs adopt this sales method, which has proved to be a successful method.

Institutions and units within 9 kilometers will adopt direct sales. In order to occupy the market as much as possible by the most economical means in the early stage of this new business, we will get in touch with some big companies directly. This will ensure that the fitness center will sign their league contract in time and meet their specific requirements.

When the promotion work is busy, we will hire temporary salesmen to undertake some promotion business after training. Full-time employees are responsible for routine work and ensure that they do not miss any sales opportunities.

Long-term strategy

When the fitness center has absorbed the first batch of members during the construction period, we will continue to advertise in local newspapers and send the press release of the fitness center to various associations and organizations to establish the reputation of the fitness center and win members through these organizations.

Direct mail is also one of our long-term strategies. We will also contact someone by phone. In order to transmit information to our target market efficiently, we have signed advertising contracts with several radio stations, and the advertising fee for broadcasting is 500 yuan every half minute (prime time). We will also contact different associations and organizations to send our advertisements in their promotional letters.

After the promotion, the official staff will be responsible, and the official salesman will run it sooner or later. Two temporary employees help to handle the phone calls, guide customers around the center and answer various questions.

The training of formal and temporary sales staff will be a continuous work. These trainings include: product knowledge, business hours, telephone conversation skills, understanding of membership contracts and rules and regulations of fitness centers. The training task will be the responsibility of the president.

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