After stopping for two or three months, there is no income, and eating and drinking all depend on their own savings. And in Guangzhou, the rent is extremely expensive, so his wallet is shrinking.
At that time, he also watched some online fitness instructor courses and taught himself community marketing, but it didn't have any good results and he couldn't make any money.
Later, he came to me and told me about his current predicament, hoping to learn from me how to do online marketing promotion, build a personal brand and increase personal income.
In order to sell better, he learned from me how to win the trust of customers and let them place orders.
He also practiced the whole process of closing the deal with me several times. During the epidemic, he began to cultivate his own internal strength, constantly learning how to build a personal brand, how to sell, and how to write a piece of money.
Then two months ago, his gym opened and he began to close a client on the first day. On the first day, he made a single transaction of 8000+, and on the second day, he made a single transaction of 1.5 million, and then came to thank me.
This is a true story that happened to me. I witnessed with my own eyes how my students should constantly improve themselves, cultivate their internal skills and make continuous progress during the epidemic, no matter how difficult it is.
Then we should practice hard and make ourselves stronger and stronger.
We must first understand what internal strength is.
As Teacher Xie Chunlin said, internal strength is the smallest unit of a skill.
For example, the internal strength of creativity can be divided into
1. Find an exact location.
2. Clearly know the pain points of users.
Polishing product
Solve marketing problems
5. Solve the problem of channel traffic
6. Make a systematic sales speech to improve your conversion rate.
7. There is a tiger-wolf teacher.
First, accurate positioning
First of all, we need to understand what positioning is.
Positioning is to find your own unique talent field.
The example of my student is obvious. My industry field is fitness, but fitness can be divided into many sub-problems. For example, abdominal muscles, vest lines, peach hips, weight loss recipes and so on.
Then during the epidemic, my students will continue to subdivide their own positioning, from fitness instructors to regular diet+how much exercise = how many days of abdominal muscles.
After subdividing his position again, during the epidemic, he first built trust by making recipes for customers at low prices, and then attracted customers to learn from him to practice abdominal muscles. Before the gym opened, he had attracted a group of customers.
Second, clearly know the pain points of users.
The essence of business is to benefit users. The starting point of all entrepreneurship should focus on the pain points of users, not on their existing products.
My students, at the beginning of the publicity, all focused on how good their products are, without targeting the pain points of customers. As a result, even if it is promoted in the online group, it does not make money.
So what should I do first if I want to start a business?
The answer is: the pain point of users.
So what are the pain points of users?
User pain points refer to unsatisfied user needs.
Then my student, during the epidemic, I helped him constantly review the problems of old customers, think about their pain points, sort them out, and made full preparations for the opening.
Third, polish the product.
When you have sorted out the pain points of users, you should start polishing your products around the pain points of users.
For example, the pain point of users is the beer belly of middle-aged men. Then students' fitness methods must help middle-aged men reach 8 abdominal muscles from beer bellies before customers are willing to pay for you.
Because my students, themselves fitness instructors, have a set of very perfect fitness methods. So you don't need to spend too much time practicing internal strength when polishing products.
But he needs to learn how to move offline products to online products and successfully help customers develop abdominal muscles.
So, how do you measure whether your product has a market?
Think about whether your product can meet the pain points of users.
Four. Solve marketing problems
What is marketing?
The essence of all marketing is to understand human nature.
Then think about it first. What does a stranger need from adding you to paying you?
1. gain the trust of customers.
2. The customer thinks you are valuable to him.
3. The customer thinks you can bring him lasting results.
1. gain the trust of customers.
How to gain the trust of customers?
You should make him feel that you are a real person. Your original intention must be to help customers, not to close customers for the sake of closing customers. In short, you should be really nice to her.
2. The customer thinks you are valuable to him.
Just say that the customer feels that after buying your product, he will feel that you have the ability to help him, and that you have the ability to satisfy his pain points and make him better.
Then why should I ask my student fitness instructor to sell diet books first? It is because strangers trust you from the heart that they can really see your major and your ability and your service attitude.
Then in the process of selling diet, you can gain the trust of customers and make them feel capable and valuable.
You can bring him lasting results.
This is the problem of products and services, that is, you should let customers know that your products are not good or bad, and your services are not good or bad. Whether you are in the gym or not, you won't help customers.
Then I ask all my students to ensure that they can reply to the customer's information within 24 hours to ensure that they can give customers a sense of security.
In fact, this is the same as falling in love with you. First of all, you should let the other person know that you are a real person, that you are really good to her, and that you have the ability to get along with her and help her constantly.
Seeing this, if you think it is helpful to you, please give me a compliment first, and I will continue to say. ...
Fifth, solve the channel traffic problem.
Do you know that?/You know what? Do you know that?/You know what? In fact, Edison was not the first inventor of the electric light. Edison was the first person to promote electric light in the whole society, so you should learn to use channels to open up your own customers, and then promote products crazily.
What are the channels for fitness instructors?
Gym, fitness regular customers
So if you want to promote online better, you need to explore more sales channels, such as fitness instructors, you can build your own brand, and you can go online and enter the paid community.
If you want to make your business develop better, you need to have multiple channels to get traffic, such as
1. Payment channel
2. Your own channel
1. Payment channel
This is actually very easy to take, because you can get it as long as you spend money For example, advertisements on official WeChat accounts and advertising spaces in offline stores are all called payment channels.
2. Your own channel
This is also the reason why I let students build personal brands, that is, let students constantly export their values on a certain platform and gain the trust of customers.
For example, exporting value in the community, such as exporting value in the circle of friends, making your WeChat look like your storefront, how to establish a life circle, and how to establish a professional circle, so that customers can pay you directly after seeing your circle of friends.
Six, systematic sales methods
Note that what I am talking about here is a systematic sales method. Pay attention to the word systematization.
What is systematization?
In other words, you have a very powerful system, and you can let customers make a deal, just like going to a beverage machine to buy drinks. You put in coins and money, and a bottle of drink will come out.
Many times, entrepreneurs, to do sales, rely entirely on feelings, just like rolling dice. You want to score a point, but your probability may be 1/6.
However, we want to greatly increase our sales and the possibility of closing a deal. We can't roll dice. I want to be our beverage machine. Flip a coin and you can come out for a drink.
Then my student fitness coach, during the epidemic, kept practicing his closing speech and then sparred with me. I also practiced this conclusion with him many times.
Then let his deal be like a game of breaking through. As long as you break through the previous 10 level, you can win and win your little princess or prize.
Then the conclusion I gave to the students is like such a game. As long as we break through the customs in the right order, we can easily close our customers.
Seven, build your teacher of the tiger and the wolf
Is to build a wolf team, you have to make your team very motivated and have strong group combat ability.
Then before you choose a team, you should pay attention to one thing, that is:
Don't form a team until you earn 30 thousand to 50 thousand a month
Why?
It is because, if you have never walked through an entrepreneurial method yourself, it is difficult for you to walk through him with a team you have never walked through. So if you form a team before you reach this state, then I will say a bad word.
Partnership = dissolution
This is my own personal experience and feeling in the process of starting a business. I hope you don't step on it again.
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