It is reported that this round of financing of Beast was led by Xiaomi Group, and Capital and Zero2IPO followed suit. The funds raised in this round will be mainly used for the development of new intelligent hardware products, the optimization of supply chain system, the enhancement of online course content and the development of overseas markets.
According to public information, Beast was founded on 20 15, and its current products mainly include smart home spinning bikes, smart home treadmills and smart rowing machines. In addition, Beast also launched Yesoul App to provide users with online fitness content.
In addition to wild animals, many smart fitness brands have also been favored by capital this year. For example, in June this year, Yunmai Technology, an intelligent sports health brand, announced the completion of C2 round financing of 200 million yuan. It is reported that Yunmai Technology was founded on 20 14, and currently has three product lines: intelligent sports equipment, body fat scale and fascia gun. Around these three product lines, Yunmai Technology has created a variety of software applications such as intelligent health data cloud and light application, forming an intelligent health ecological closed loop of "intelligent sports equipment+health service platform+health data cloud".
Intelligent fitness brand SPEEDIANCE completed tens of millions of angel rounds of financing in April this year. Adopt the mode of "hardware+content +AI personal education+community" to create smart home fitness equipment with strength training as the core. It is reported that the fast-moving product GYM Monster is expected to be listed in the fourth quarter of this year.
In April, FITURE, an intelligent fitness brand, completed a $300 million Series B financing. As a brand established less than three years ago, FITURE has received nearly $400 million in financing. Its first intelligent fitness product "FITURE Mirror" focuses on "hardware+content+service +AI" mode.
In addition, brands with smart fitness, such as Keep and Luco Sports, also received financing this year, and successively launched smart spinning bike Keep C 1 Pro and smart fitness mirror LITTA MIRROR.
The data of research institutions also reflect the fiery degree of this industry. The "20021China Intelligent Sports and Fitness Industry Research Report" recently released by iResearch shows that the intelligent sports and fitness industry has been greatly developed under the background of artificial intelligence technology changes and lifestyle changes of residents in the post-epidemic period. This year, the market size of intelligent sports and fitness industry in China is estimated to be about 654.38+08 billion yuan; In 2025, the market size of intelligent sports and fitness industry is expected to reach about 82 billion yuan.
"Hardware+Content" is the main mode.
Generally speaking, the services provided by the above-mentioned smart fitness brands are mainly based on the "hardware+content" model, and continue to expand on this basis.
It is understood that Beast has also reached a cooperation with Xiamen Data Intelligence Research Institute under the Institute of Computing Technology of Chinese Academy of Sciences to analyze massive sports data through AI algorithm and match personalized sports targets for users.
The fast-paced product Gym Monster is mainly aimed at strength training. By adjusting the air outlet and combining different accessories, it can cover the training of many parts of the body, and can also be turned into rowing machines, skiing machines and so on by expanding accessories. In addition, the device can also collect body data through the motor, heart rate belt, camera and other accessories to achieve personalized training recommendation.
In terms of content, the fast-paced software platform will include various forms of strength training courses, and at the same time, it will be matched with rich fitness content and community culture to enhance the user experience.
It is understood that the "hardware+content" service model has been successfully verified abroad. For example, Peloton, an American fitness technology company, was founded on 20 12. Its two fist products are intelligent spinning bike and intelligent treadmill. Both products have smart screens, and users can learn online courses through smart screens while exercising, which is called "Netflix" in the fitness field. 2065438+In September 2009, the company was listed on NASDAQ.
Coach's professionalism and product quality need to be tested.
Although the "hardware+content" model is highly sought after by smart fitness brands, the professionalism of coaches and the quality of products need to be tested by the market.