Feile is one of the top ten sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make FILA unique among the top international sports brands and enjoy a worldwide reputation. The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of more than one hundred years.
In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, the series of golf, tennis, fitness, yoga, running and skiing were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury. Le Fei 1926 was founded by the Philo brothers in biella. In the 1970s, in order to cooperate with the diversification strategy and expand the promising sportswear business at that time, tennis, skiing, swimming, golf, mountaineering, basketball, football and other garments were successively developed. Today's Le Fei has won a good reputation for its excellent products, wide applications and novel designs. Products are sold to more than 30 countries around the world.
Trademark fila Sporting Goods Company in Rome, Italy hired a Japanese designer to design the trademark 1972 for fila. So the trademark with the letter F as the main element came out, which was greatly appreciated by the Italian boss of Fila. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere. Therefore, until today, Philo has no intention to change the trademark. Feile development 19 1 1. The Philo brand was founded by the Philo brothers in biella at the foot of the Italian Alps. It was originally a home textile enterprise.
1973 under the guidance of Japanese designer Dr. Enrico Frankie, Mr. Yixin designed Fila's F-box logo. Philae boldly uses eye-catching patterns to make ordinary tennis sportswear glow with intriguing artistic beauty.
1973, Bjorn Borg, a former Swedish player, became the spokesperson of Fila, wearing Fila tennis series, winning the French Open for six consecutive times and Wimbledon for five consecutive times, which made Fila moderns in the 1970s.
1974, Villars became the first South American player to win a Grand Slam. Villars, Gula Gonggaoli, mcenroe and a number of Fifi tennis players have started their brilliant winning course in recent ten years.
1976, Fang Yi Gula Gonggaoli wore Philo and won the 14 Grand Slam title in singles and doubles.
1977, American tennis star john mcenroe started his professional sports career in the Fila tennis series.
1982, Philo began to sponsor the US Open and became the designated supplier of the US Open in the next 22 years.
1982, tom watson, a famous golfer, won the US Open in the Fira Golf Series.
Fila 1984, Fila participated in the design of Ford Thunderbird and attached its unique Italian style.
1986, Leonard Messner, a famous mountaineer, became the first person to climb Mount Everest without oxygen, wearing the Fila mountaineering series.
1987, Feile held a short-distance skiing competition for Feile children in the Alps.
1989, boris becker wore fila and won the French Open, US Open and Wimbledon in the same year.
1990, monica seles became the youngest French Open champion in fashion. In the future, she won three French Open titles, two American Open titles and four Australian Open titles.
1993, the great golfer Lee Jason narrowly beat the US Open by an unfavorable five strokes. 1998 won the championship again. In the same year, Fila was officially listed on NYSE, and 2A buffer technology was used in Fila jogging series.
1994, Dongba, albo, won the gold medal in the World Cup by wearing the fila ski series.
1994, Dr. Gabrini and Mostanyu founded the activity of "Discovering Kenya". Mexican marathon legend Germain Silva won the 1995 New York Marathon.
1996, Filipino athlete Moss Tanyou from Kenya won the Boston Marathon. 1998 won the championship again, 12 months 27 times marathon champion. Sammy Coriell of Kenya won the Cancun Marathon, as well as the 1998 Amosterdan race and the 2000 San Diego race. Corell is the second person in the world to run for 2 hours and 05 minutes.
196, Carla Ovebeck, captain of the American women's football team, wore Fila sneakers and won the gold medal in the196 Summer Olympic Games.
1997, Philo introduced drainage and perspiration technology into professional sportswear. Lagat of Ilya won the Prague Marathon in Fila, the Berlin Marathon in 1998 and the Boston Marathon in 2000. Personal record: 2 hours and 07 minutes 1 1 sec.
1998, American professional baseball star Amy Sosa broke Roger Maris' record of 6 1 home runs in a single season with 66 home runs.
1999, Fila contestant Ivani Sudini risked her life to save her competitors and won the cheers of the audience in the 98-99 sailing solo world week challenge. Sudini won the game and set a new world record. From 65438 to 0999, Philo athlete Joseph Zibert won the Amsterdam Marathon, Boston Marathon and New York Marathon. Personal record: 2 hours, 07 minutes and 37 seconds.
In 2000, antonio rossi, a kayaker, won the Olympic Games 100 meter gold medal in Fila.
200 1 jennifer capriati showed her comeback to the world by winning the Australian Open and the French Open. The next year, she won the Australian Open again.
On 200 1, Philo and Ferrari reached an authorization sponsorship agreement to support Schumacher, a subsidiary of Ferrari, to participate in Formula One racing.
In 2002, Philo sponsored claudio reyna, captain of the American national football team in the World Cup.
In 2003, Philo sponsored Hee-Won Han, a Korean golfer.
In 2003, Robert Sheriott won the Boston Marathon in 2003, 2006 and 2007 respectively, and kept the world record to this day. Personal record: 2 hours and 07 minutes 14 seconds. Paul Taggart won the Berlin Marathon in 2 hours, 04 minutes and 44 seconds and set a new world record.
In 2004, Philo became the official supplier of the Italian ski team. Italy won the gold medal in the 2006 Winter Olympics.
In 2004, kuznetsova, a famous Russian tennis player, won the US Open in Fila.
In 2005, Christian, a famous Belgian tennis player, won the US Open in Fila.
In 2007, barry bonds wore Fila and set a major league home run record.
In 2007, the trademark rights of Feile in Chinese mainland, Hongkong and Macau were officially transferred to Belle International in September 2007. Philo China has since turned a new page!
In 2009, kuznetsova, a famous Russian tennis player, won the French Open in Fila.
In 2009, Belgian tennis star Clijsters won the US Open in Fila.
On 20 10, Belgian tennis star Christopher won the US Open in Fila.