When it comes to Boutique hotels, boutique originally refers to small clothing and accessories shops run by fashion buyers in French. It was originally an unexpected word with hotel, but it was abruptly merged into one to create a brand-new concept, boutique hotel. In fact, many people in the industry have tried to give a precise definition of boutique hotels through specific indicators, such as the number of rooms is less than 50, the specific hotel design theme, the ratio of service personnel to guests is 1: 1, the room size, hotel facilities, etc ... Then, since this concept that sounds full of gimmicks was seen by Chinese people, countless boutique hotels have sprung up in Chinese mainland. In fact, the so-called boutique hotel is like a blind man touching an elephant, and there is always an unspeakable meaning. In fact, there has never been a recognized standard in the industry to define what a boutique hotel is. Everyone only hears its voice but doesn't see its people, which is no different from those blind people. You touch your thighs and say that this fellow is so tall and strong that he must be a boutique hotel, but he touches his ears and says that if he is soft and boneless, like a cattail leaf fan, he will win the essence of a boutique hotel ... in short, aboveboard.
Therefore, a boutique hotel is actually a concept I know but I don't know why. Although I can't help to define any boutique hotel, I can confidently tell you that those hotels are the real boutique hotels-it is because of their appearance that they constantly refresh the limits of the hotel industry and write a new definition of boutique hotels with their own existence.
Asia-Oman Resort
The best hotel in the world is Oman. The best hotel in Oman is in Asia.
At dusk in Oman Kira, Bali.
What is Oman? What is a boutique hotel? What is Oman? Amman is the benchmark of the whole industry.
As the leader of boutique hotels, An Man started to define boutique hotels from 1988, the first Amanpuri in Phuket. Oman means "peace" in Urdu, and everyone in Oman is interpreting this brand concept of luxury, low-key, elegance, nature, peace and tranquility. At present, Anman Group has 27 luxury boutique hotels with different styles around the world, serving only global140,000 high-end customers, and the average room price is basically maintained at around 5,000 RMB per night. Unlike other luxury hotel groups in the world, Oman has always adhered to a small but refined route. Generally, there are only twenty or thirty suites and a dozen villas in Oman.
In front of Amandari, Bali, local children dressed up to welcome guests.
Not a trace of Iman's luxury. Most of the hotels choose architectural sites with unparalleled natural environment or a long history, such as Iman in the Summer Palace and Ansari, the palace of former Prince Sihanouk in Siem Reap. Secondly, a man has his own team of top designers in the world, such as Jean Michel Cathy or Peter Mill, who are all famous. Designers integrate their understanding of the culture, architecture and history of the area into their own design concepts, forming the unique style of each hotel. Details are the key to success. No matter from interior decoration, furniture accessories to bedding, a man has done his best.
Restaurant in Amanusa, Bali
Some people call themselves Aman fans, the so-called Aman "fans". After meeting, they fought over who would live in Oman longer. Among them, the service level in Oman is unmatched by other luxury hotels. In Aman, the ratio of employees to customers is generally around 6: 1, and the most classic rumor is that Aman sends people to throw cold water on the hot private beach in the hot sun every day, but when the guests are brought by the driver, they can't see any figure, only a vast world.
An Iman and his front door
At present, a man has two in China, namely, Jardine Matheson in Beijing, Fayun in Hangzhou, five in Indonesia, one in Phuket, one in Laos, one in Cambodia, one in Vietnam, one in Japan, five in Bhutan (but under the same Amankora name), two in India and one in the Philippines. A luxury cruise ship with only three suites is being built recently. Another difference between Aman and other hotels is that Aman Hotel will provide a series of free trips for guests, including going to the local market to buy food with the hotel chef, then coming back to the hotel for a local cooking class (amandari), or chartering the hotel's own yacht to go diving (amanwana).
Fayun's room in Amman, Hangzhou
This is Oman, which happens to be the starting point of boutique hotels and should also be the end point of boutique hotels.
Africa and beyond
I am with you because I choose to be with you instead of living in other people's way-&; exceed
Tanzania & beyond the dining table of Ngorongoro crater camp
Condé Nast Traveler, the world's best luxury travel magazine, selects the top 50 most luxurious hotels in the world every year, and&; Beyond relies on its top luxury goods camp in Africa, which generally accounts for more than one tenth of it.
In Africa, the choice of boutique hotels is relatively easy. You don't need to consider room size, service quality and hotel facilities. Just be optimistic-always choose the most expensive-in Africa, the most expensive is&; Transcendence, and the best is only & transcendence. As a region with particularly remarkable tourism seasonality, whether it is Tanzania, Serengeti and Masai Mara in East Africa where Kenya is located, or the delta region of Zimbabwe, Botswana and South Africa,&; Beyond luxury camps generally cost about 1 100 USD per person per night. This is not the most exaggerated. At the most exaggerated time, the Emirates camp, which has been chartered by various local tyrants all the year round, and the camp of Xinjita's fate, the price can reach 2200 US dollars per person per night, and it is often in a state of no market. Actually, it's normal to want to come. There are only a dozen rooms/tents in these camps, and as few as five or six. On the contrary, there are so many local tyrants in the world. ...
South Africa and beyond Fanta home camp pool
There is only one reason for being so expensive-location. Compared with luxurious room interiors and imperial service enjoyment, a good geographical location has a great influence on a camp-just because the whole meaning of traveling in Africa is probably only one word-safari. In Swahili, the meaning of hunting patrol originated from the behavior of British colonists who came to East Africa to hunt five African tyrants (rhinoceros, elephant, lion, buffalo, cheetah) at the end of 19, and then set up camps everywhere. Nowadays, although modern people use cameras instead of shotguns, the word Safari has been preserved and continued. For top camps, this location largely determines the distance between guests and wildlife. Generally speaking, a top-level camp will be set up in the core area of each protected area, and then the camp will not only have no guardrail for wild animals to roam freely, but also build a drinking point to attract animals. What's more, even if you have dinner, you need someone to accompany you to the restaurant, and then after dinner, you can send it back to your room immediately and lock the door and never come out again.
South Africa and beyond Ngala tent camp bedroom
In Africa, the so-called tents under the stars are even more exaggerated than the fixed luxury camps. Due to the legal and practical conditions of many protected areas, the best luxury camp can only be set as close as possible to the edge of the protected area but still relatively far from the hinterland. In order to solve the contradiction between the growing material and cultural needs of local tyrants and backward production, the hardworking and brave African people invented this luxurious mobile camp. That is to say, the day before the guests arrive, according to the guests' itinerary, people will be sent to build this luxury tent of nearly 50 square meters from scratch in the hinterland of the reserve. When the guests arrive, they will bring a huge team to provide a series of services from chefs, guides, guards to servants. When you leave the next morning, the huge camp will be demolished and transported to the next place to camp, waiting for a new group of guests.
Living room of Namibia and Beyond Sossusvlei Desert Hotel
& ampBeyond was first established at 199 1 in Loqi Private Animal Sanctuary, London, South Africa, and now there are 33 luxury &. Beyond is unique in that the company has always emphasized the concept of sustainable development. On the one hand, it relies on operating luxury camps to earn income, on the other hand, it helps local people improve their welfare and supports wildlife and environmental protection through these incomes. For example, most of the staff in each camp come from nearby villages. The best places in & ampBeyond are the crater hotel in Ngorongoro crater reserve (the place with the largest concentration of wild animals in East Africa) and the private islands along the coast of Zanzibar. Beyond Mbee Island (known as the best beach and diving place in Africa), and finally &; Outside the base camp of Phinda private game reserve in south Africa (extremely luxurious, even every villa is equipped with a housekeeper).
Afternoon tea in south Africa and beyond Phinda Vlei hotel
Transcendence-not only what you can't think of, but also what you can't even buy with money.
American exploration a
Memory is a road with no turning back, and all the past spring can't be redeemed. Even the most ardent and loyal love can only be attributed to fleeting reality, and only loneliness is eternal.
Explore Patagonia under the rocky corner of the Bainai Plateau in Chile.
Three hotels, a philosophy-Explora, as the most unique and maverick company in luxury tourism, has been the ear of top hotel operators in the southern hemisphere since the establishment of 1989, although it is located in three corners of South America. However, in the past 25 years, it has been ranked first in all kinds of fashion travel magazines and luxury travel publications recommended by South American hotels all the year round (Argentina's Ecocamp is too biased and temporarily ignored). There is no other reason. Three hotels at the "end of the world", 100-plus rich travel experiences and extremely simple but luxurious high-tech hotels have created Explora's sentence-we once called our travel philosophy.
Explora Atacama Hotel Swimming Pool in Atacama Desert.
The so-called "the end of the world" refers to these three places:
1. Located at the southernmost tip of the Andes, Pantagonia Torres del Paint National Park, Glacier Snow Mountain and Waterfall Lake have the most shocking mountain scenery and one of the best hiking routes in the world (of course, it can't be compared with the snowman trail in Bhutan). In addition, there are an unimaginable number of migratory birds and various wildlife groups, such as alpacas or cougars.
2. The Atacama Desert in the northernmost part of Chile, with an altitude of 2,442 meters, is known as the world's drought pole and has never bathed in a drop of rain for thousands of years. It is cool during the day and cold at night. There is no trace of life on the vast wasteland, but it is the best star-watching spot in the world. Whenever night falls, the sky is like a vault, full of cages, and the vast night sky is full of stars and huge galaxies running through it.
In the vast South Pacific Ocean, 3000 kilometers west of Chile, there are hundreds of mysterious giant stone statues silently looking at the distance, which is one of the birthplaces of the world's mysteries-Easter Island.
The Explora Rapu Rui Hotel on Easter Island has a restaurant with a stone view.
Explora has the nickname "Oman in adventure tourism". As a hotel established by a group of outdoor adventure enthusiasts, the most essential part is its various adventure journeys closely related to nature, from galloping in the desert (Explora Atacama has its own horse pen). Or in Explora Patagonia, climb glaciers on roller skates under the guidance of a guide, or join the Tapati Festival of Rapanui, an indigenous Easter Island, in mid-February, and participate in spear throwing, skiing, dancing, parade, food exhibition and many other festivals with local people during the 15 day festival. Explora's three hotels are generally around $65,438 +0.5 million per night, but this price includes three meals a day and daily sightseeing activities, so it is still worth the fare.
Observatory of Explora Atacama Hotel
I am like Mount Tai, I am like a river, and I live in a beautiful country-exploration.
Europe-abercromby &; Kent villa/cottage
In your lonely and sad days, please read my name quietly-Abercrombie &; know
Kyle Polo Cabin in Valle Dizel Snow Resort.
As the world's largest luxury travel company, Abercrombie &; Since the establishment of 1962, Kent has set up 67 offices around the world, and all the work from tourism consultation, planning, booking, implementation and reception has been done by the company's own 2200 employees at one go. The company's main customer groups are basically high-end people with net assets of more than $5 million. After careful selection, A &；; K founded Abercrombie &; On the one hand, Kent Villa/Wooden House Club spent huge sums of money to acquire upstream assets, such as castles of several best wineries in southern France, luxury houses in several famous ski resorts in the Alps, and then a series of tropical seaside holiday villas around the Mediterranean, such as Italy, Greece, Portugal and Spain. On the other hand, it began to recruit chefs, waiters and drivers from top hotels for training. At present, the membership fee for senior members is $495,000 and the annual fee is about $42,000. They can use their 28 villas for 45 days every year (in addition, some of them are owned by a few companies, and some of them are rented out for a season but have no property rights). In addition, they can book villas with an average value of $3.2 million by virtue of their membership. K owns several luxury yachts in the Mediterranean and exchanges houses with other members on nearly 400 tourist routes provided by the company (the local version of Airbnb means).
Brewery in Contere, Marcia, Spain
The so-called luxury villa &; The concept of wooden house is a B&; B (bed plus breakfast) is derived for high-end customers who are tired of staying in the same luxury hotel but have higher accommodation standards. On the one hand, this kind of single-family villa, manor and castle can best protect the privacy of customers, and at the same time, various accommodation experiences also give customers a lot of freshness. And the most important aspect is this villa &; The cabin gives the guests a feeling of home. Private houses have their own kitchen, living room, audio-visual room, gym, swimming pool, sauna and many other facilities, and generally have about 3-8 bedrooms. Therefore, it is the best choice to invite three or five friends to ski in the Alps or a bustling family to the Mediterranean for the summer. Therefore, the development trend of luxury tourism in Europe in recent years is to gradually extend to this private, miniaturized, but full of its own characteristics. abercrombie &； Kent even bought a brand-new Boeing 757 and converted it into a 50-seat first-class full cabin to operate a brand-new one-month round-the-world trip.
The kitchen of the house of Dentblanche in Zermatt, Switzerland.
Another important detail is the service. Generally, each villa or wooden house will be equipped with different numbers of cleaners, butlers, chefs and waiters according to its size (ranging from 3 bedrooms to 9 bedrooms) to ensure that it can meet the service standards of other top hotels (Peninsula, Waldorf Astoria and St. Regis) and fully guarantee the privacy of guests. For example, if a guest goes skiing with skis every day, a huge cleaning team (8- 12 people) will emerge from the back door of the room immediately, and then the room will be moved and cleaned within half an hour with a clear division of labor. Then, within half an hour after the guests come back in the evening, the three-person chef team will usually start to sort out and set the dishes with the hot meals that have been prepared (in fact, the kitchen is usually just a decoration, and no one really wants to start a fire and then make the room smoky and messy, and the dishes are all eaten by the chefs. Then this villa &; The price of wooden houses varies according to the number of rooms, generally ranging from 5,000 euros to 40,000 euros a week.
A cabin on the Amazon River in the French Alps
Friendly teaching makes guests feel at home-Abercrombie &; Kent villa/cottage
Austria-Southern Ocean Hotel &; Longitude 13 1 hut
Knowing each other and loving each other, if you don't forget each other in the rivers and lakes-Southern Ocean Lodge &; Longitude 13 1 hut
South Australia Kangaroo Island Southern Ocean Hotel
It's interesting to say that many international luxury hotel groups have been stationed in Australia for a long time, but there is still no job to take. On the contrary, it is a luxury hotel developed and created by the Australian people in the south and north. Although not the same company, the concept coincides with mine. One occupies a corner of Ayers Rock in the vast desert, and the other overlooks the lonely South Pacific. While having the ultimate geographical location, both hotels try to keep a low-key luxury, and at the same time express their respect for the local ecological environment through actions.
The lobby of the Southern Ocean Hotel
The hotel is located in the corner of the solitary cliff in the southeast of Kangaroo Island, about15km from the south of the Australian mainland. There is only one traffic light, three policemen and less than 5000 local residents on this island. There is basically no cell phone signal on the island, but the area is equivalent to the size of seven Singapore (in fact, it is still not very large). On the contrary, there are plenty of kangaroos, sea lions and koalas, and the most beautiful beaches in the South Pacific. The whole hotel has only 2 1 set of custom-decorated luxury suites. Each suite has a legendary seascape facing the sea in spring and a starry observation deck at night. The hotel uses locally recycled wood to make furniture and mines locally produced limestone to build the whole hotel. On the one hand, wind energy and solar energy are used to generate electricity, on the other hand, rainwater is collected for reuse, thus creating this low-carbon and environmentally-friendly eco-hotel model, which is friendly to the local ecological environment.
Room at the Southern Ocean Hotel
Similarly, Southern Ocean Hotel also offers an all-inclusive package, so when you book in advance, the concert department of the hotel will contact you immediately to help you personalize your trip and choose your own guide. Generally speaking, the price basically depends on the type of room you live in, ranging from 1000 to $2,000 per person per night. Although rare in the world, the transportation is quite convenient. No matter from Hong Kong or Singapore, there are direct flights to Adelaide Airport in Australia every week. After landing, you can reach the ferry in an hour by car and the hotel in an hour and a half. On the other hand, it is commendable that most of the ingredients in the restaurant in the hotel are directly purchased from local suppliers (in fact, some shepherds, fishermen, wineries, beekeepers and cheese shops), and then the chef hired is also the famous Australian Tim Bourk.
Room at longitude 13 1
Longitude 13 1 The Uluru-Katachuta National Park, one of the World Heritage List, provides an extremely luxurious accommodation experience in the endless wilderness. The hotel is built in a sand dune on the side of the famous Ayers Rock (alias Wu Lu Lu). There are 15 luxury adventure-style "tents" looking directly at the sunset side of Ayers Rock. The hotel can only accommodate 30 guests at a time, so it is full all year round. Generally, it takes about half a year to book a room. Similarly, longitude 13 1 is all inclusive. However, compared with Southern Ocean Lodge, Longitude 13 1 has the advantage of the hospitality of the local indigenous Anangu tribe (of course, it has been paid), all the guides are from the local tribe, and then the hotel will provide hiking and driving Harley motorcycles.
Longitude 13 1 dinner arranged at sunset every day.
It is worth mentioning that these 15 tents are named after 15 pioneers who first discovered Ayers Rock, and each room has souvenirs and a brief introduction of each pioneer. Similarly, in order to better protect the local environment, all the facilities in the hotel choose to use steel columns to build high rooms to avoid direct contact with sand dunes and the local environment. What's more worth mentioning is the hotel menu, a group of Northern Territory specialties-Australian arowana, kangaroo meat, emu meat, crocodile meat, wild vegetable salad and local dessert. After eating and drinking enough, find a mat or lie on the sand dunes, watch an astronomer look at the stars and listen to him slowly tell the story of the stars in the southern night sky. The average price of such a night is about $65,438+065,438+000 per person per night, which may be higher in the peak season, but it is fair that the price has not risen too much.