Advantages 1. Civilization and individuality
At the end of 2006, there were no photos of celebrities on the cover of Time magazine's annual people selection, but there was a big "you" and a PC. Time magazine explained that society is changing from institutions to individuals, and individuals are becoming citizens of a democratic society in the new digital age. The person of the year in 2006 is "you", that is, the user and creator of all the content on the Internet.
From "bystanders" to "parties", every citizen can own his own "Internet newspaper" (blog), "Internet broadcasting" or "Internet TV" (podcast). The "media" seems to "fly into the homes of ordinary people" overnight and become the carrier of personal communication. People independently "write whenever they want" and "speak whenever they want" on their own "media". Every "grassroots" can use the Internet to express their views, convey the ups and downs of their lives, and establish their own social networks.
2. Low threshold is easy to operate
For traditional media such as TV and newspapers, media operation is undoubtedly a complicated matter, which requires a lot of manpower and financial resources to maintain. At the same time, the establishment of a media needs to be verified and tested by relevant state departments. Its evaluation is strict and the threshold is extremely high, which is daunting and almost an "impossible task". However, in this highly developed era of internet culture, we can see the beautiful scenery around the world at home, enjoy the latest popular audio-visual and taste the wonderful words of famous artists …
... the internet seems to make "everything is possible", and ordinary people may also set up their own "media".
On all websites that provide self-media services, such as Sina Blog and Youku Podcast, users can use layout management tools to publish text, music, pictures, videos and other information on the network according to the cyberspace and optional templates provided by service providers, and create their own "media" by simply applying for registration. Its low entry threshold and simple operation make self-media very popular and develop rapidly.
3. Strong interaction spreads rapidly
Without the limitation of space and time, thanks to the development of digital technology, we can run our own "media" anytime and anywhere, and the information can spread quickly, greatly enhancing the timeliness. Works from production to publication are fast and efficient, which is beyond the reach of traditional TV and newspaper media. Since the media can quickly spread information to the audience, the audience can also quickly give feedback on the effect of information dissemination. The distance between the media and the audience is zero, and its interactivity is beyond the reach of any traditional media. On August 12, 2006, Li published a blog post "Thank you" acknowledging Li Yan's rabbit lips. After only six hours of publication, there were nearly 1600 replies, and the number of views reached nearly 1 12000.
disadvantaged
1. mixed.
There are many kinds of individuals, that is to say, personal media are also mixed. People can set up their own "media", and when they are the owners of the media, the published information is edited completely according to their own wishes. Some of this information is a running account of trivial matters in life, some are a collection of deep feelings about life circumstances, some are observations and comments on current affairs and politics, and some are explorations and reflections on professional knowledge. ...
Excellent self-media can inspire the audience with life, and also contribute to the success of their career, so that people can discover the meaning and value of life. Most self-media are just simple "network transplantation", recording some trivial content, even some unhealthy things. Li is a blogger of "The Night is Hazy". He was detained by Beijing police for forwarding dozens of pornographic novels on his blog. He is also the first blogger in China to be detained for spreading pornographic content on his blog. Although these contents have brought great hits to his blog, the impact is negative.
2. Low credibility
The number of online self-media is huge, and the owners are mostly "grassroots" civilians. The concealment of the network gives netizens the space to "do whatever they want". Today, when the people's right to speak is maintained, more and more people have something to say. In order to pursue the click-through rate, some media excessively pursue the speed of news release or ignore the authenticity of news, which leads some folk writers to lower the moral bottom line and further leads to the low credibility of information spread from the media.
3. The law is not standardized
When individual voices are fully released, it is bound to spread some voices that are contrary to the Constitution and social ethics.
From the constitutional point of view, self-media is an extension of individual freedom of speech, which has been restricted by many laws since its birth. As a right, of course, there are many boundaries that cannot be broken by the media. June 5438 +2005 10, Associate Professor Chen Tangfa of Nanjing University complained about China Blog Network. The plaintiff found a blog page named "Long Socks" on the Chinese blog website, with an article "Bad Teaching Materials for Bad People" on it, and named it as "insulting and attacking". This case is called "The First Case of China Blog".
Although there are many laws and regulations to control online activities in China, they are not comprehensive enough because they only focus on the management of websites. How to legally regulate and guide self-media urgently needs the whole society to make a good plan.
Compared with the rapid development of western "self-media", China's "self-media" is obviously still in its infancy. Netizens should learn how to express themselves responsibly in this place with the most freedom of speech, and exercise their rights without forgetting their obligations, so that China can develop in a healthy direction from the media.