1, brand premium: Nike, as an early well-known brand, part of the price of its shoes is the premium brought by brand value.

2. Technology: Nike used a number of patented technologies in the shoe production process, such as air cushion technology and Shox cushioning technology, which improved the comfort and protective performance of shoes, and also constituted brand value and converted it into price.

3. Sponsorship fee: As a big sponsor of sports competitions, Nike's huge sponsorship fee is ultimately borne by consumers, which is one of the reasons for pushing up product prices.

4. Endorsement cost: Nike has invested a lot of money in celebrity endorsements and advertisements, and these costs will also be passed on to consumers to raise product prices.

5. Product classification: Nike provides diversified product lines, including basketball shoes, tennis shoes, football shoes, running shoes, fitness shoes and so on. And provide customized products according to different needs, which also reflects the uniqueness and high value of its products.