I started to choose self-media because I had too much free time during the epidemic, and the threshold for self-media was low, so I chose the self-media industry ~ It's almost two years now, so I'll share with you today's content and some practical experience, hoping to help you a little ~ Income only represents individuals. This is the eighth month since I started my media career, and the traffic income alone is not much, only 16544. To be honest, I have been engaged in the field of media for almost two years, but some platforms will only be available for a few months and a half at most. I also started to open many platforms one after another. At first, I only launched a major platform. Unconsciously, this platform has been like this for half a year, and the traffic revenue alone is not much, only 1 1.28 million, and the monthly average traffic revenue is more than 6,000 yuan. I haven't seen this platform for a long time, and I usually just pay attention to it, because I mainly pay attention to other platforms, but I still feel a little overwhelmed. Yesterday's income was 14 1.23 yuan, and the number of fans increased by 240. The reading volume is quite high, 330 thousand, but the current unit price of traffic is too low. It's not difficult to be a media player. The difficult thing is how to realize it faster, because the traffic income is really low and pitiful. What's more, the unit price of the platform is getting lower and lower, and traffic alone is not enough. Therefore, to be self-media, we must learn to lay out the major platforms to form a matrix, and then realize it in multiple ways, not just by traffic revenue. If you want to do it, but you don't have any conditions and background, you can look at some introductory materials for novice Xiaobai that I compiled before, and you can just click on the card below ~ 1. How to get started from the media? 1. It takes at least 2 months for newcomers to enter the media industry to establish their influence! So don't consider commercialization and advertising realization in these two months, and doing a good job of content is the first. If you want to be a full-time self-media, you must be mentally prepared. In the first six months, you may not have any income. 2. We should start from the media and consider building our own brand. Naming media accounts is very important. The name should be easy to understand, easy to read, easy to remember, easy to identify, and have the characteristics of the content field. To make a KOL personal account, you need to have some personal characteristics. In addition, we should pay more attention to the introduction of the media to make it lively and interesting. 3. Multi-platform development enhances the influence of content. There are many platforms from the media. In the early stage, you don't have to stick to any platform or sign any exclusivity, because for a newcomer, the exclusive subsidy in this period is not important. The most important thing is to let your good content be seen by more people. Only when good content continues to spread can we continuously accumulate brands from the media. You need to keep a steady and continuous content update in the first six months. Stability means a fixed update frequency, which means continuity. 5. In terms of platform selection, Weibo WeChat official account can be used as the starting platform. Because these two are the easiest to apply for registration, it is easier to apply for Penguin, Headline, Baijia, Big Fish, Netease and so on. After the content of these platforms has been distributed for at least 1 month. Emerging platforms, such as last year's live broadcast platform Yingke and Zanthoxylum bungeanum, or this year's Tik Tok fire and so on. 6. The initial content must focus on a vertical field. After establishing your own professional influence, consider doing cross-border in other fields. I can't write my mood today. I'll send food tomorrow and have a fitness in a few days. It is difficult to establish the awareness of media brands. It is an insurance practice to choose a field that can continuously produce content from new media people. 7. Newcomers to the media may also meet and seek business cooperation in their initial practice in the past six months. Don't rush to cash out at this time, advertisements are all open to all. Through the above, we can know how to get started from the media. For beginners, it is difficult at first, because there is no traffic and no promotion, so we need to start from the above aspects to get started faster. Second, there are many ways to realize the realization from the media, such as advertising, bringing goods, building personal brands, knowledge payment, community payment, making IP products, making contributions to earn manuscript fees, consulting services, live broadcast, rewarding original high-quality content, winning platform activities, traffic income, and fan appreciation. What I'm doing now is a certain sound, so it mainly brings in income from goods, advertisements and video traffic. In fact, it's not that difficult to be self-media. As long as there is content, there is no unpopular video. Even if others give the same explanation to the same video as we do, as long as we carefully describe the actions and demeanor of the characters in the video, it can become a brand-new original video. I have been doing it as a sideline since I started from the media, just like I love basketball after work. This is a hobby. The better the video is made, the greater the chance of becoming popular. When it is popular, it is possible to make a lot of money. It is a very happy thing to do it as a hobby and interest. At the same time that your account is replenished, you will occasionally receive some advertisements, and fans will benefit from downloading. It is also profitable to publish the same video on different platforms. It doesn't matter if you don't have any direction and leadership after reading these. You can click on the card below, which is my own live open class, mainly a process from 0 to 1 Free all the way, no routine. You can come to study if you need it! ! Next, I will share with you some tools for beginners to do self-media, which I used when I first started doing it. You can download it from the app Store ~ ~ You can trust me privately if it doesn't work ~ 1, [butter camera]. If you want to take an attractive cover photo, a butter camera is enough. For example, "fonts", "stickers" and "filters" in pictures, as well as crossword puzzles and words added in pictures, can be easily completed with a butter camera. Little friends who can't make cover pictures also have many templates to compare. You can make a nice cover after a few attempts. 2, [sentence control] A novice who accumulates golden sentences doesn't know how to write the content at first, which is very dull and not brilliant. Then I recommend you to use sentence control. You can search all kinds of golden sentences on it. Extract a few words from your article notes, and the content will become very advanced immediately. There are emotions, inspiration, gentle healing, personal growth and other famous sayings. You can also collect more at ordinary times, and you can search directly in it when you need it. 3. [Stacking sugar] Looking for a net map For a long-term writer, graphic notes and good-looking pictures are essential. There are many beautiful nets on the sugar pile, which can be used directly after downloading. For example, some small red bloggers can find common background pictures and materials. Download dozens of pictures at a time and contract your picture material for one month. 4. [Zhihu] Find a novice to choose a topic. You don't know what kind of vertical topic to choose, so it's hard for you to become popular. You can go to Zhihu for hot search to find a topic. In fact, Xiaohong's popular topic of internal friction and emotional value has a long history in Zhihu. You can put its praise in your topic content and write it in your notes. When the topic is selected, it is half the battle. The content with high praise is basically everyone's concern, or it is much better to find a topic with similar items than to explore it yourself. 5. [Studying in Fan Deng] A reading blogger Artifact, as a dry goods writing blogger, studying in Fan Deng is a good input channel. On the way to and from work, in your spare time, you can listen to Fan Deng's reading and get a quick understanding of a book. I usually listen to it first, and then buy a paper book when I am interested. There are many e-books. You can download the mind map of the whole book, and the knowledge framework is clear at a glance. You can also copy the text directly, so it is very convenient to take reading notes. 6. [Zero gram words] Check sensitive words. Is there no traffic after your notes are distributed? It may contain sensitive words and be restricted. Before sending notes, log on to the zero-word search website and copy your notes, so as to avoid some sensitive words. Finally, I want to say a few words: 1, since the media is a long-term thing, I can't hold the table. Because on this road, 90% people give up halfway. 2. From 0- 1 is a threshold, and 1- 100 is a threshold. Only by adhering to this point can we usher in a qualitative leap. 3. Insist on sharing dry goods that are useful to others, instead of being complacent. 4, newcomers do from the media, it is inevitable that they are in a hurry. Don't be limited by too many tools. It's enough to use this well. As long as you master the right method, it will get better and better after this period of time, just like snowballing!