What is the little red book? Xiaohongshu is the largest lifestyle sharing community in China, and it is also the entrance for young people to make consumption decisions. Its contents are diversified, including beauty and dressing courses, sharing beautiful things in life, travel strategies, food and fitness, etc. It has the ability to create fashion and hot spots. The content published by users has two forms: graphic notes (pictures+text) and video notes (video+copy). The usage scenarios of Little Red Books are divided into two categories, one is entertainment and vagrancy, and the other is searching for Little Red Books with needs and purposes. Advantages of Little Red Book Compared with other platforms, Little Red Book has the ability to grow grass compared with other platforms-> Purchase-> Sharing Experience The key advantage of a complete closed loop is that the content grows grass, because users do not have a buying and selling relationship like merchants and users, and mutual trust and content authenticity are higher. Using keyword search, high-quality notes are exposed, thus achieving the purpose of influencing consumption decisions, making it easier to establish brand reputation and realize accurate conversion of users. 1. At present, the registered users of Little Red Book exceed 300 million+,and the monthly active users have exceeded1000000+. More than 72% of users are post-90s, of which 77% are female users and 56% are users in first-and second-tier cities. This group loves life, pursues the quality of life, and has strong consumption power. 2. Platform Little Red Book Notes will be exposed on Baidu app. 3. The content brand is professional. Ordinary users, Koc (key opinion consumer) or kol (key opinion leader) export product experience, endorse the brand, improve the trust of products and consumers, increase brand exposure and increase users' familiarity with the brand. The output of high-quality content can achieve the drainage and transformation effect inside and outside the station. By diversifying the content and form of planting grass, we can create product characteristics and realize differentiated marketing, so that users can understand products and brands from all angles, stimulate users' needs, influence users' minds and realize transformation. If you have different opinions on the operation and promotion of the little red book platform, please feel free to discuss with me. If there are any shortcomings in the article, please feel free to communicate with me. It's an honor to grow up with you.