1. Provide diversified services: Fitness clubs can meet the needs of different customers by increasing the types of courses and introducing new equipment. At the same time, different membership plans and preferential policies can be launched for different customer groups to attract more customers.

2. Strengthen service quality management: Fitness clubs need to pay attention to service quality management, including the training and management of coaches and the maintenance and maintenance of equipment. This helps to improve customer satisfaction and loyalty, thus improving the repurchase rate and word-of-mouth effect.

3. Transparent consumption process: Fitness clubs need to establish a transparent consumption process to provide customers with detailed service descriptions and contract terms. This will help reduce consumer disputes and complaints and enhance customer trust.

4. Introduce Internet technology: Fitness clubs can use Internet technology to establish online platforms and social media accounts, and provide online booking, payment, course sharing and other services. This helps to improve the convenience and participation of customers.

5. Innovative marketing strategy: Health clubs can innovate marketing strategies by organizing health talks and holding competitions to attract more potential customers and improve brand influence.