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Without hype and commodities, how can Liu Can Genghong get on fire by fitness live broadcast?
With the development of the media, many new live broadcast industries have gradually appeared in front of the public. Some people get more traffic by selling badly, some people get big rewards by high value, and some people become popular by fitness live broadcast. Liu Genghong is a good example. It has risen by tens of millions in just a week or so. So, how does Geng Hong of Liu Can rely on live fitness fire instead of speculation and hoarding goods?

First of all, because he seized the right moment. During the epidemic, many people can't go outdoors to exercise, so they will choose to exercise with the live fitness broadcast. Liu Genghong, who also stayed in Shanghai, saw the opportunity to teach netizens to do sports through the Internet. He doesn't have to go out, but he can also do some simple exercises at home to keep healthy.

Secondly, because he is more real. As long as you have seen his studio, you can see that he often pulls his wife and mother-in-law to do aerobics, showing his true side. At the same time, he is a star coach, which will make fans trust him more. All his fitness videos are not artificial postures, and his strong figure shows everyone that he is not a hypocritical person, but really wants to teach everyone fitness.

Finally, it is because his live room has a good atmosphere and the movement is difficult. The music in his studio is brainwashed, especially rhythmic, and it will be more motivated to move with the beat of music. And many of his movements and intensity are not so great, but after a long time, he will feel very tired. Moreover, he frequently interacts with netizens to make sports no longer boring. In such an inspiring and cheerful atmosphere, many people can persist.

The Internet is really a wonderful place. Maybe Liu Genghong didn't think of it himself. After decades of debut, he gained unexpected traffic. Compared with his previous status as an actor, host and singer, it is obvious that a fitness instructor is more suitable for him.