1, market research. Mainly feasibility and profit analysis. Profit = card fee+private education fee-employee salary-operating expenses-rent-miscellaneous fees (i.e. taxes and fees, etc.). )
2. Store location-decoration-equipment ordering. Outside the store: parking lot and parking convenience have become the key factors for the survival of many gyms, especially in second-and third-tier cities. Basic planning in the store: storefront hall, bathroom, aerobic training area, anaerobic exercise area, gym, yoga room, bicycle room, office, bathroom and water bar. Pay special attention to the location of the yoga room.
3. Pre-sale. Arrange the pre-sale hall-recruit the pre-sale team-share the plan-start the pre-sale. Pre-sale can quickly withdraw funds, and decoration at the same time.
4. Recruit a coaching team-start a business.
This is a general process, and several points must be noted.
1, the parking lot must have. I have to.
2. The grade of the positioning store should adapt to the local consumption level. Because this determines that you can invest the least money and get the most benefit.
3. The pre-sales team is very important. Successful pre-sale can make the follow-up work proceed in an orderly way until it is officially put into operation.
4. The level of the coaching team is the greatest magic weapon to maintain popularity after operation.
Gym is a service industry. In any case, we should adhere to the principle of service first. From the store manager to the cleaning, we must understand this.
6. There should be a feasible plan from preparation to opening. Delays in construction will disappoint the founding members.
7, employee treatment should be practical.
8. If conditions do not allow, try to avoid swimming and beauty. If you do it, you must do it well. Criticism from other provinces.
If you have any questions, ask me again. This is my work experience. I participated in the preparations for the new stores of several fitness clubs in Huai 'an, Zhenjiang and Nanjing. It's basically the above problems.
I wish you success.