However, keep officially responded that "efficiency is the life of Internet companies. Optimizing the talent structure and improving organizational efficiency are the needs of the company's long-term development. Keep is currently in a rapid growth stage. It is a reasonable organizational adjustment and optimization phenomenon to close unverified businesses in time and optimize businesses with poor performance. "
Under the influence of consumption upgrading, people's pursuit of lifestyle is getting higher and higher. Losing weight and fitness has almost become the mantra of young people. Compared with fixed, expensive and professional gyms, mobile fitness applications can really make fitness everywhere. You can be at home or in the office. You can be an inexperienced white bodybuilder or a veteran of muscle strengthening for many years. Anyone, anywhere, can complete fitness exercise and pursue fitness.
However, it can be observed that before 20 18, most of the capital investment was concentrated, and there were few investment cases of fitness applications this year, which may be due to the cold winter of capital, but the problems of these sports and fitness applications themselves have become increasingly prominent.
Up to now, the profit sources of fitness applications mainly include the following four channels: advertising revenue, e-commerce platform revenue, private education value-added services, and online and offline event development. In fact, except for advertising revenue, the other three profit models are almost all virtual. Almost all fitness applications still use advertising as the main source of income. However, different types of users have different tolerance for advertising, and the traditional single profit model can't meet the needs of users more and more, which is why keep tries to develop a new business model.