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A preliminary study on the development of sports industry in combination with national fitness
Zhou Tingting
(Department of Physical Education, Southwestern University of Finance and Economics, Chengdu, Sichuan 6 10074)
Sports industry is the general name of all sports-related production and business activities. It is produced and operated by sports material products.
It consists of two parts: the production and management of sports service products, including not only fitness and entertainment, competition performance, consulting and training, sports brokerage and other services.
The sex industry also includes the production and operation of sportswear, sports equipment, sports food and sports drinks. At present, the sports industry in developed countries
The rapid development of the country has become a new growth point of the national economy. These countries have formed their own sports industries according to their own characteristics. our country
The sports industry started late and developed slowly. Speeding up the development of sports industry in the new century is the responsibility of the times of contemporary China sports. 1995
China has promulgated and implemented the Outline of the National Fitness Program. In recent years, with the efforts of the government and all walks of life, the national fitness has made certain achievements.
Open up the mass sports consumption market and develop the sports industry in the upsurge of national fitness, so that this plan that benefits the country and the people will not only become a national fitness building.
The establishment of the project has become a systematic project to start the national sports consumption. In view of the above reasons, the author puts forward "the combination of sports industry and national fitness development"
Exhibition. " Through the research and discussion of this topic, it will help the government to plan the development model of sports industry macroscopically and make the sports industry become China as soon as possible.
China's new economic growth point.
Necessity of developing sports industry featuring national fitness
1. 1 China's sports industry started late.
After the reform and opening up, the development of sports industry was clearly put forward at the "Zhongshan Conference" in 1992.
Practice has achieved initial results. At present, domestic sports enterprises engaged in fitness and entertainment industry, competition performance industry and technical training industry are all operating machines of sports industry.
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There are more than 20,000 enterprises with a total investment of more than 200 billion RMB and an annual turnover of more than 60 billion RMB. In addition, every year around the business.
There are about 300 ~ 500 competitions and performances, and the turnover is about 80 million RMB. The output value of sports industry shows a rapid growth momentum.
1.2 To develop sports industry featuring national fitness.
Although China's sports industry has developed in recent years, there is still a big gap compared with developed countries. Development of sports industry in developed countries
Experience also shows that if the sports industry wants to become a new growth point of the national economy, it must be based on its own national conditions and form national characteristics.
Sports industry. Such as the "football industry" in Italy, the fitness and entertainment industry in France and South Korea, and the sporting goods industry in Japan and Germany. Our country is in the midst of
In the primary stage of socialism, the overall economic level is still relatively low. In the upsurge of national fitness, we should explore and occupy the mass sports market and guide the groups.
It is the need for people to consume sports, develop sports industry and improve the gross national product.
2. The idea of developing sports industry with national fitness characteristics
2. 1 Break the welfare sports system and establish the awareness of sports industry.
For a long time, sports in China has been a welfare undertaking and a pure consumption undertaking. With the establishment of the socialist market economic system
The established and outdated sports system has been strongly impacted, and the only system that was formed in the past relied on the state financial allocation to develop sports and provide it to the society free of charge.
The service model has been broken. To develop sports, we must adapt to the objective requirements of the market economy and establish a sense of sports industry, such as schools, institutions,
Enterprises and institutions open public sports facilities to the outside world, provide paid services, train social sports instructors and carry out mass fitness activities.
Paid guidance and so on.
2.2 Strengthen the publicity of national fitness and expand fitness groups.
At present, the sports population over 0/6 years old in China accounts for 24.6%, and the relative value of sports population is low. Therefore, the development of sports media in national fitness
The role it plays is very important. We should use an inflammatory slogan to mobilize everyone to participate in sports and make full use of the public at the same time.
Television, radio and other mass media publicize the national fitness campaign, publish national fitness magazines, books and various publicity materials, so that people in the whole society can do their part.
Join the physical exercise team early.
2.3 guide people to spend their spare time on sports and fitness consumption.
With the continuous improvement of social productivity, social production is developing towards mechanization, electrification, intelligence and housework automation.
Working hours are gradually shortened, and people's leisure time is greatly increased. However, people are wasting their leisure time.
According to statistics, the leisure time of urban residents in China is about 48.77 minutes, while that of the former Soviet Union is 9.3 minutes.
It takes about 12.6 minutes to help Germany. According to the 200 1 China mass sports survey, the "lack of leisure time" is 56.
The first reason for participating in sports activities is "lack of leisure time", which is also the second highest among people over 56. So we should actively guide people.
Children spend their spare time on sports, participate in fitness consumption and improve the national physique.
2.4 According to the actual consumption level of China people, guide the masses to carry out sports consumption, and develop a sports fitness entertainment city that meets the needs of the public.
Sports fitness and entertainment market
It is the largest and most profitable market in the sports industry in developed countries. China sports fitness and entertainment market should pay attention to national health.
The implementation of sports plan provides various healthy, scientific and civilized sports services according to people's different needs. At present, China is in the transition period from subsistence to well-off.
In the process of transition to a well-off society, people's living standards are constantly improving. According to the mass sports survey in China in 200 1 year, badminton, table tennis,
Swimming, gymnastics, billiards, fitness equipment activities, sports and dancing are deeply loved by the masses, and the consumption prices of these items are in the middle and low grades, accounting for the vast majority.
Consumers can afford it. However, in recent years, due to the lack of market research, some high-end sports fitness and entertainment projects have grown too fast, resulting in oversupply.
Take golf, which has always been regarded as an "aristocratic sport", as an example. According to statistics, Hainan Province has approved 16 golf clubs, of which six or seven have been built, and golf courses have been built 1 home.
Covering an area of 1.200 mu, it will cost about1.200 million yuan to build a golf course. Except for expensive membership cards, every golf course in Hainan is very expensive.
This golf ball costs at least 1000 yuan. This is extremely disproportionate to the consumption level of the vast majority of residents in China. So it should be based on the population of our country.
According to the demand of the public and the actual consumption level, the investment in the fitness and entertainment market should focus on the middle and low-grade projects that the public's economic ability can accept.
Such as bodybuilding, badminton, table tennis and swimming. Moderately develop high-end sports, fitness and entertainment projects, such as golf, tennis and bowling.
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2.5 Develop an "economical and practical" consumer market for sporting goods.
Sporting goods are the most basic material condition and guarantee for people to carry out sports. In recent years, with the participation in physical exercise and leisure activities,
With the increasing population, there is an increasing demand for all kinds of fitness equipment, sports equipment, clothing, shoes and hats and other sporting goods. According to the survey,
At present, in the average monthly living consumption of urban households in China, the consumption expenditure of sporting goods is 2.78%, such as the monthly consumption of Beijing residents.
Sports consumption is 29.53 yuan, Xi citizens' monthly consumption 15.76 yuan, and Wuxi citizens' monthly consumption 17. 19 yuan.
People's consumption concept of sporting goods tends to be "economical and practical", and the pursuit of high-grade sporting goods is not strong. This is mainly due to that purpose.
Before, the income level, consumption structure and overall consumption level of most residents in China, as well as the traditional living habits and customs of most residents in China.
Gangsu decided. According to this situation, in the process of developing the sporting goods market, we should fully consider the existing experience of most consumers.
Economic and psychological endurance, but also give full consideration to the specific needs of different levels and types of consumers, in variety, price,
Reasonable grade matching, to meet the needs of the vast number of sporting goods consumers.
2.6 Strengthen the utilization rate of existing venues and build new venues to meet the people's fitness needs.
The stadiums and gymnasiums in China are mainly composed of stadiums and gymnasiums of the Sports Commission system, stadiums and gymnasiums of the school system, stadiums and gymnasiums of the enterprise system and private stadiums and gymnasiums.
The gymnasium consists of four parts. With the popularization of national fitness and the development of sports industrialization, people's health concept has changed, and so has their health awareness.
Strengthening, "spending money on health" has become a consumption fashion, but the sports venues are insufficient, the layout is unreasonable, the venues are narrow and the environmental quality is poor.
Old facilities, inappropriate equipment, traffic conflicts related to sports venues and so on all restrict people's sports fitness consumption. China 200 1
The survey results of the mass sports investigation group on "urban and rural residents who have not participated in sports activities" show that the frequency of "lack of sports facilities" is
23.03%, ranking second. Therefore, closed venues should be fully open to the public, and at the same time, the supporting facilities should be improved as much as possible to meet the public.
Public fitness needs.
2.7 the development of sports training market
The sports training market is a part of the sports subject market. With the popularization of national fitness, people's enthusiasm for participating in fitness is high, and they hope to pass.
More and more people have mastered the knowledge and methods of physical exercise by participating in sports technical training. According to the survey, I hope to take part in physical exercise and get some exercise.
More and more people are training and guiding. The survey shows that the proportion of people who want to take part in physical exercise and get training guidance is 35. 18%. In fact, sports
Only 28.3% people get guidance in sports, and 7 1.27% people don't get guidance. In 2000, 14 original sports were listed in the mass sports survey in China.
Because "people who have never participated in sports activities" were chosen, according to statistics, "people who don't know how to exercise" ranked seventh in the ranking. Therefore, it is necessary to deal with the fitness problems of the masses.
Strengthen the guidance of sports, especially in various fitness and entertainment places. Ceramic venues should be equipped with social sports instructors to guide the masses to carry out physical exercise and improve the quality of the group.
Physical exercise level, so as to attract more spontaneous exercisers to participate in fitness consumption.
References:
1 Zhan Jianguo. Study on the consumption characteristics of sports goods of urban residents in China at present J. Sports Science, 2000 (4): 6 "-9.
Li Chaohui. On the rationalization of sports consumption of Chinese residents J. Journal of Qidu Institute of Physical Education, 2000 (4): 23-~ 26.
3 Fu Gang. Some factors affecting the development of China's sports industry and countermeasures J. Hunan Taxation College
Newspaper, 2004 (6): 50, -53.
4 Dong Jinguo. On the Opportunities and Challenges Faced by Sports Industry J. Sports and Science, 200 1, 22 (2): 36.37.
[5 Xu Hongfeng.2010 China social sports development trend [j]. China sports science and technology, 1999 (5): 2 ~ 13.
6 zhangyan. Present situation and existing problems of China's sports fitness and entertainment market J. journal of chengdu sport university, 2000 (1):14 "-17.
77 Tian Kejian. Development and feasibility analysis of China's sports industry J. Journal of Beijing Sport University, 2000 (3): 308-3 10.
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Implementation of National Fitness Sports Industry in Urban Communities in China
Analysis on linkage development
Chen Hong
(Department of Physical Education, Anhui University of Finance and Trade, Bengbu, Anhui 23304 1)
Based on economic theory, this paper analyzes the growing momentum of urban community sports development and puts forward the current high-speed economy in China.
Economic development provides a good development environment for the community sports industry. From the reality of residents' spiritual needs, sports consumption and mass fitness, it is necessary.
And the development space brought by the structural changes of the expanded community sports market to the sports industry, further clarifying the reality of the goal of national fitness in urban communities.
Possibility and inevitability of joint development of charity and sports industry.
Keywords community; National fitness; Sports industry; Sports consumption; Linkage development
China Library ClassificationNo.: G80 ~ 05 Document IdentificationNo.: A DocumentNo.:167bu1300 (2003) 03-0089-03.
Study on Joint Development of Soybean in Jiajialing Valley Area
And national fitness campaign.
Cici
(Sports Department of Anhui University of Finance and Trade, Bengbu 23304 1, C}lina)
Abstract: With the development of full economy, this paper analyzes the growing motivation of community sports.
And points out the good environment for developing community physical exercise industry in urban areas.
This is provided by China's rapid economic growth. From the spiritual and civic point of view, the physical scheme.
Good opportunities for the development of training, mass sports and sports industry are coming soon.
With the expansion of sports market, this paper further discusses the possibility and necessity of joint development of sports.
Industry and national fitness. People in the city.
Keywords: national fitness. ple, sports industry, sports consumption, common development-
ment。 、
In the process of implementing the national fitness program in China, "Volkswagen
As the main body of national fitness, by participating in sports activities, to
Meet the requirements of physical quality and physical and mental pleasure. end-all
The realization embodies the unity of subject and object, and makes the community exercise for all.
It is no longer general material consumption, but mainly service consumption.
Charging is also spiritual consumption.
Sports industry belongs to the tertiary industry that provides service consumption and fitness.
Provide venues, organize fitness activities, residents' service industry and fitness.
Methods Consulting and other related industries belong to the service mode of sports industry.
Domain. Therefore, it is imperative to develop community fitness sports industry.
However, there is a dependency relationship of linkage development.
1 Social Effects and Subjects of Implementing Community Fitness for All
The relationship between education industries
1. 1 The expansion of participants has provided a broad scope for the sports industry.
A vast shopping mall with a large transaction volume.
National fitness in urban communities is to promote people's all-round and healthy development.
For the purpose of social practice, its subject and object are all oriented to residents.
Date of receipt: March 4, 2003
About the author: Chen Hong (1959 I), male, from Bengbu City, Anhui Province, is an associate professor in the Department of Physical Education of Anhui University of Finance and Trade.
eighty-nine
Wanfang Data
Journal of China People's Liberation Army Institute of Physical Education Volume 22 No.3
Body, and the ultimate goal of community fitness is to improve the physical quality of the whole nation.
Mental quality, reduce diseases, strengthen the body and prolong life. oneself
Since 1995 implemented the National Fitness Program, the urban community groups in China
The public's knowledge and understanding of the national fitness program has gradually deepened, and the activities are hot.
The situation is unprecedentedly high, and the sports population is gradually increasing. According to reports, Beijing,
In the 192 community of 9 cities including Shanghai and Guangzhou, I take part in exercise every day.
The total number of people exercising is about 230,000, and the number of people exercising in the whole year reaches 8,395.
Ten thousand people, people's awareness of fitness and health has been strengthened.
80%。
From the analysis of China's national conditions, the national fitness market is extensive, involving
And a population of 654.38+0.2 billion. The correctness of the national fitness plan
Under the guidance of the whole people, the population participating in sports activities has increased year by year, and various sports
The gradual formation of the education market makes sports consumption gain a lot of space, and sports
Industry, from government management to social management, the state, set
Sports and individuals actively invest in sports, forming a new pattern, which used to be bulls.
Depressed productivity has been effectively released, which has greatly promoted the body.
The development of education industry.
1.2 changes in the sports consumption structure of urban residents have stimulated the market.
As a healthy consumption, national fitness is also an investment.
Since capital is an investment, there is bound to be the possibility of making a profit.
Realization is the goal of national fitness. At present, the situation in China is rather tense.
The transition stage from shrinking consumption to moderate consumption, and in the moderate consumption stage,
Spending on spiritual consumption will also increase accordingly. Due to national fitness
It contains all-round and healthy development of morality, intelligence and physique, so it is all.
People's fitness can not only improve people's physical fitness, but also improve people.
It also plays a unique role in the quality of civilization.
From the perspective of human capital investment, physical exercise and fitness are integrated.
Human capital investment activities. Because it can improve people's health.
Situation, increase people's labor ability, prolong people's life and working hours.
Time, thus increasing people's income. On the other hand, people's exercise
In the leisure time after work, the fitness activities include
Conducive to the elimination of fatigue and physical recovery; In addition, it can make up for the present.
Opportunity cost and time occupation in sports consumption. because
Therefore, national fitness will become an investment and elimination under the new economic conditions.
Cost trend, and accumulated a lot of procurement for the development of sports industry.
Force.
1.3 Opportunities brought by the continuous growth of GDP to mass sports consumption
encounter
According to the statistics of China Academy of Social Sciences, during the Tenth Five-Year Plan period, China's social and economic aggregate
According to the quantitative forecast, from 1999 to 2005, China's economic growth is still guaranteed.
Under the momentum of rapid growth, the average annual growth rate of GDP during the tenth five-year plan period will be
Keep it at 7.8%, and the disposable income of cities and towns will maintain an average annual growth.
5.32%, with the continuous growth of GDP and total income of residents,
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The potential domestic sports consumption demand in China is huge, which is very important for promoting economic growth.
The long-term impact will also be enormous.
The level of economic life determines the degree of individual participation in the community.
Education level and sports consumption level. Sports consumption is
A part of living consumption in modern society is residents' consumption.
The process of consuming materials and labor to meet the needs of sports. Sports from abroad
According to the development experience of the industry, mass sports have played an important role in it.
Use. The United States is a country with developed sports and high consumption.
The total industrial output value exceeds $70 billion, making it the largest industry in the United States.
One.
1.4 The development of sports industry makes community sports organizations an important organization.
Important ontology industry
According to the present situation of social sports development in China, cultivate and develop.
The conditions of community sports organization form have gradually matured, and community sports
Associations and community clubs constitute the community sports organization system. Li Wei
Vice Premier Qing pointed out that it is best for clubs to carry out mass sports.
And community. This has undoubtedly brought new development to the sports industry.
Opportunity, the national fitness campaign is different from the general individual exercise, which
The essence is planned healthy consumption activities and community sports organizations.
The establishment and perfection of management system and operation mechanism are strict.
Organizational form and management mode. Within this framework, people will naturally concentrate.
According to the plan, healthy consumption will be carried out in an orderly manner in the form of community organizations.
Promote, manage and guide the development of community sports. Fitness club
As an important noumenon industry of sports industry, fitness equipment and
Fitness instruction is combined with mass sports consumption, although it is very popular.
And the consumption level is not completely popular, but national and local.
Increasing investment in facilities construction will help to organize community fitness for all.
The activity provided a strong guarantee.
2 Community fitness and sports industry linkage development
Adapt to the requirements of market economy
2. 1 Community National Fitness Program Implementation and Market Economy System Reform
Meet the requirements of leather
Under the condition of market economy, sports is one of social resources.
Species, must be included in the track of market operation and development. With the increase of residents' income
People pay more attention to the improvement of mass sports level and the enhancement of consciousness.
Exercise and participate more actively in sports consumption to improve physical elements.
Quality, health level and disease resistance. Under the condition of market economy, it is
The industry system has gradually changed into the main body of employment and employment in the labor market.
Both sides choose to decide. As far as enterprises are concerned, if they want to stand out from the fierce competition.
To be neutral and invincible, we must have high quality in addition to advanced equipment.
Quantity, trained workers. At present, enterprises attach great importance to recruitment.
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Volume 22 Chen Hong: Analysis on the Linkage Development of National Fitness and Sports Industry in Urban Communities of China, No.3.
The comprehensive quality of employees, including physical and psychological.
Physiology, mental state and disease resistance. Therefore, comprehensive quality is particularly important.
Physical fitness plays an important role in the re-employment of employees. I
The reform of social security system in China, especially the reform of medical system,
Make more people devote themselves to sports consumption and national fitness, thus
Improve their physical fitness, health level and disease resistance.
2.2 The reform of market economic system is helpful to accelerate the industrialization of sports.
travel
The 14th National Congress of the Communist Party of China has set the goal of socialist market economy reform.
Standards, also laid the development direction of sports industrialization. Sports industrialization
The basic meaning of "sports" is to maximize the operation of sports in an industrialized way.
Work, give full play to the economic function of sports itself, and develop sports.
Space, enhance self-development ability. Realize the administration of sports management.
According to the requirements of market economy, the transformation of sports industry model
Sports is developed and operated as an industry. The purpose of sports industrialization
It is to organize sports in accordance with the basic requirements of the socialist market economy.
Industry development model, various associations, stadiums and sports events
The purpose is to build the main body of the development model of sports industry, the health of the whole people in the community
Body is the foundation of sports industry socialization, and it is also the foundation of sports socialization and industrialization.
It is necessary to closely integrate and coordinate development, promote industrialization with socialization, and
Industrialization drives socialization, and the realization of the national fitness plan is through physical fitness.
The socialization and industrialization of education have met the people's growing demand for sports.
Beg.
3 Conclusions and suggestions
3. 1 Popularization and socialization of sports consumption are the bridge of linkage development.
light
With the establishment and development of the socialist market system, cities in China
Urban residents' national fitness campaign has flourished and embarked on the road of socialization.
On the road of industrialization, the sports industry has been greatly developed.
Exhibition, sports industry output value has also increased year by year. Residents in national fitness and
Popularization and socialization of sports consumption in the linkage relationship of sports industry
It acts as a bridge and a link. This role mainly depends on the market.
The adjustment function of the field mechanism itself can achieve balance. Only residents can get it.
With the improvement of people's level, people are interested in sports, fitness, rehabilitation and entertainment.
Demand can be stronger and stronger, and sports consumption expenditure can be spent per capita.
The proportion of distribution income will gradually increase, which has become a sports market.
The foundation of development. On the other hand, it can not reach the level of consumption.
Promote the steady development of sports industry. Only based on residents' sports consumption.
Only by developing the foothold of sports market can China's sports industry develop healthily.
Health and sustainable development.
3.2 Give play to the government's industrial policy and macro-control role.
The development of urban community sports in China is related to the national physique.
The improvement of quality and the implementation of the national fitness plan are also sports classics.
The foundation of economic development and sports industrialization. However, the sports market in China.
The field mechanism is in the transitional stage of reform, and the development of mass sports is still in its infancy.
Not satisfied. According to statistics, at present, the stadiums in China are * * *
There are 600 thousand, with a total area of more than 600 million square meters, with a per capita of 0.65㎡.
There are only more than 40,000 public sports facilities, accounting for only 2.8%, relying only on cities.
The adjustment ability of the venue itself can not fully realize the national fitness in the community.
Linkage development of sports industry. Due to the basic and popular public
Sports has the nature and characteristics of "public goods" and cannot be completely relied on.
Personal provision must be borne by the government. because
Therefore, the government's industrial policy support and macro-control role are also essential.
It can be less.
3.3 Improve the sports market system and cultivate the consumers in the sports market.
A perfect sports market system is the realization of the national fitness plan in the community
Plan and satisfy residents' sports consumption, and bridge the gap between sports consumption and production.
Liang is also the driving force to promote the development of sports industry. At present, cities in China
The structure of residents' sports consumption is not reasonable. According to the data of the National Bureau of Statistics
Statistics from 1998 show that although family entertainment, education and cultural services have been
It ranks second in the whole social life consumption expenditure, but it includes sports.
The per capita consumption of entertainment services that consume content is only 103 yuan, accounting for only the total.
The living consumption expenditure is 2.38%, and the overall level of sports consumption is low.
Its consumers are young and middle-aged, living in economically developed areas.
The sports consumption of civilian families is the consumption of families in underdeveloped areas in the west 1.35.
Time magazine. So I think: (1) Give strong support to those who can go public.
Educational projects, the steady development of the venue and funding requirements are not high.
Cultivate the fitness and entertainment market to meet the needs of different consumers. (2)
Actively promote the diversification of investment subjects in the sports market and realize economic diversification.
The coexistence of sports market components has formed the whole society to build a sports system in China.
The new situation of education market. (3) Enhance the willingness of urban residents to consume sports.
Knowledge, change the concept that sports are purely welfare undertakings, and establish
The new concept of "spending money to buy health" really makes all urban residents healthy.
Physical exercise and sports industry realize linkage development.
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(3)
[3] Huang Zhuo, et al. Study on comprehensive evaluation method of urban residents' physical condition [J] .4
Sichuan Sports Science, 2002, (4)
[4] Richard. Introduction to industrial economics [M]. Beijing Renmin University Press,
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[5] Liu, Wang and Yang Niansong. [M]. Journal of PLA Institute of Physical Education,
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