Current location - Health Preservation Learning Network - Fitness coach - The average annual growth rate of registered frisbee enterprises is nearly 20%. Online celebrities drive rapid consumption growth outdoors.
The average annual growth rate of registered frisbee enterprises is nearly 20%. Online celebrities drive rapid consumption growth outdoors.
Frisbee has become the most promising national fitness activity.

The average annual growth rate of registered frisbee enterprises is nearly 20%

During the National Day holiday, outdoor sports such as frisbee, paragliding, paddle board and flag football were favored by people, and gradually formed a number of "network celebrities" outdoor sports, which led to the rapid growth of sports consumption.

CCTV Finance reported that in the past three years, the registered enterprises related to Frisbee grew at an average annual rate of nearly 20%; The average annual growth rate of skateboard-related enterprises registration16%; The average annual growth rate of blade related enterprises exceeds 20%.

Frisbee has been particularly popular recently. Frisbee, a team sport with the characteristics of football, basketball and rugby rules, can be received, dodged and passed to teammates only by a lawn or open space. Getting started is easy, interesting, challenging and social. It spread rapidly in the era of short video and became one of the most popular outdoor sports for young people.

In July this year, a research institute released the "Report on Young People's Trendy Sports in 2022", pointing out that Frisbee has become the most popular trendy sport among young people, with 47.49% of people interested in Frisbee after 90s, ranking first among all ages, followed by those after 80s, accounting for 44.06%. According to the "Top Ten Life Trends in 2022" released by Xiaohongshu, the amount of frisbee-related content released in the past year has increased sixfold year-on-year.

China's frisbee competition has long been guided by corresponding documents. Last June, 1 1, the Social Sports Center of the State Sports General Administration successively issued two documents, namely, the National Frisbee Competition Rules (Trial) and the National Frisbee Referee Law (Trial), which made detailed regulations on the venue and specific competition rules of Frisbee. In April this year, the Ministry of Education issued the Notice of Compulsory Education Curriculum Scheme and Curriculum Standards (2022 Edition). As a new sports event, Ultimate Frisbee was formally included in the compulsory education curriculum.

The first Frisbee League in China was held.

In August this year, as an important part of the theme activity of "National Fitness Day" in 2022 in the Social Sports Center of the State Sports General Administration, the first national standard flying board tournament "2022-2023 China Frisbee League" in China was held in Xi 'an, which was also the first race of China Frisbee League, attracting 12 folk teams from Shaanxi Province and nearly 400 participants.

He Yi, deputy director of the National Fitness Department of the Social Sports Center of the State Sports General Administration, said in an interview with the media that at present, there are more than 500,000 people who regularly participate in Frisbee in China, and there are more than 500 community and university associations that regularly organize Frisbee for a long time. From the social attribute, Frisbee is a sport with deep social function, which promotes communication, makes friends and conveys healthy and happy feelings. At the same time, Frisbee has the characteristics of diverse venues, low cost, fashion and environmental protection, which also makes it the most potential national fitness activity.

The sports industry concept stocks concerned by the organization were released.

According to the research report of Guohai Securities, the frisbee industry will enter the mature mode of events+training services+equipment, and become a lower-cost sports alternative for young people than gyms. According to the data of Ai Media Consulting, the current scale of the core industry of Frisbee is estimated at 76 million. It is expected that the scale of the core industry of Frisbee will continue to grow at a high speed in 2022, which will drive the growth of the sporting goods market such as yoga clothes and sports shoes.

According to the statistics of Securities Times and DataBao, some sports industry concept stocks are highly concerned by institutions, and 8 concept stocks have been rated by more than 5 institutions. Zhejiang Nature, * * Chuangcao, Mugaodi and Olkin have the highest ratings, with 28, 13, 12 and 12 respectively.

Zhejiang is naturally the leader in the subdivision of outdoor products industry in China. Thanks to the rapid development of outdoor sports in China, the company's performance has grown rapidly. In the first half of this year, the net profit was 654.38+74 billion yuan, a year-on-year increase of 26.89%. The company's net profit returned to its mother has achieved double-digit growth in the past three years.

* * * Chuangcaoping said on the investor question-and-answer platform that the company has not sponsored frisbee-related events at present, and the sales team pays close attention to the market demand and actively promotes artificial turf products to various sports venues.