First, the implementation measures are different.

1. The specific implementation measure of market segmentation is to divide the market of the company's products into several consumer groups according to the differences of consumers' needs and desires, buying behaviors and buying habits through market research.

2. The specific implementation measures of target market selection are to reasonably select a certain group in the market segment on the basis of market segmentation and according to the resources and actual situation of the enterprise.

3. The specific implementation measures of market positioning are that the enterprise carries out psychological marketing design for the potential customers selected in the target market, creates products and brands, retains a deep impression and unique position, and strives to gain a competitive advantage.

Second, the implementation purpose is different.

1. The purpose of market segmentation is to analyze and find the intended customers of enterprises.

2. The purpose of choosing the target market is to determine the main business and customers of the enterprise.

3. The purpose of market positioning is to design marketing strategies and brands that are in line with customers.

Third, the target audience is different.

1, market segmentation faces all customers in the market, and there is no single pertinence.

2. The target market is aimed at the classified enterprise intention customers.

3. Market positioning is aimed at the potential target customers selected by the enterprise.

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