If you are a teacher, lecturer, or knowledge exporter, and you are still wondering how to make your content popular, you can read this content.
Of course, even the best method may not be suitable for everyone. I hope you can use it when you see it. If it works, it's best. If it doesn't apply to you, it won't hurt you. Maybe you will have other experiences when you use it.
All right, cut the crap. I said dry goods.
I believe that most people want to do a good job in the quality of courses. What kind of content is good?
The first point of good content: good content does not mean that it sounds tall, but that others can achieve it in a down-to-earth manner and be simple and executable.
You haven't experienced it. There are some big coffees or teachers who give lectures, and they always like to invent new words to package what they have understood at first, so as to appear professional or tall. Maybe it has some attractive effects, but if others can't implement it, it's just like listening to chicken soup, which is good for the soul and success.
Therefore, the content we talk about must be executable and simple to realize, and even beginners with basic level 0 can learn it at once.
So what can be done to achieve simple implementation?
Now that the method is mentioned, let's give some scenes where the corresponding method can be used.
For example, I will teach you a solution to procrastination now, and this simple method is
The first step is to choose something you want to do but are still procrastinating.
Step 2: Time for at least 10 minute, and then do 10 minute. In 10 minutes, you should concentrate on what you choose anyway.
When you really concentrate on one thing in this way 10 minutes, you will find that even if the alarm clock rings, you don't want to stop what you are doing after you turn it off.
What is the principle?
Because people's concentration is similar to that of a sports car. Sports cars should also have a starting time from standstill to 100 km. It takes two or three seconds to start at the earliest, but once you run to 100 km, you can't brake easily.
And people's brain attention is like a sports car. Once they enter a highly concentrated state, it is not easy to stop, but it usually takes about 10 minutes for ordinary people to enter this highly concentrated state. Of course, a few people can also enter a highly concentrated state in a few seconds like a sports car.
Therefore, to solve procrastination in this way, the application scenario can be that you want to read a book, but you don't read it, so read it regularly for 10 minutes to see if you can finish it. My personal test is effective.
There are also delays in fitness. Then you should try some relatively relaxing exercises every 10 minutes, such as jumping and walking. My personal test is also effective. Once you start, you can't stop.
So, having said so much, you understand that after you teach a method, you can give some usage scenarios for others to understand and let them use this method by analogy.
The advantage of this is that the method you teach won't make others feel that they understand, but they won't do it.
Good content point 2: Your content should be convincing.
How to convince people?
The easiest way is to use it yourself. After using it, make some optimization according to your own experience, and it will become easier to use. Then you can teach this method to others and make people believe it. This is the unity of knowledge and action.
It's like when you recommend a store with delicious food and people ask you if you have eaten it. You confidently said, of course you have. And you can tell each other in detail which dishes are delicious and which dishes are not delicious. How to eat those dishes, and how much per capita consumption. Where is the address and how to get to this store. Then others will believe you. You will be curious to eat.
In the same way, you say that a certain method works, but you have never used it yourself. Will others believe you if you say it?
The third point of good content: the content should be updated iteratively.
No matter how good your content is, it will be discarded if it is not practical because it is outdated.
So how to do the update iteration?
That is, the big frame remains unchanged, as long as more useful content is added to the original frame, or the content of the scene is more diversified. Delete outdated and unrealistic content.
The advantage of doing this is to make students more sticky to you. He will buy those courses again, because he will feel that every time he learns from you, he will gain something new.
What do you mean by propaganda?
It is that the title can attract people and the copy can convince people.
So how do you make the title attractive?
There is a very simple method: when choosing a title, write a title above 10 to filter, and if possible, ask users to vote and choose the most suitable one.
How to write a copy to convince people?
Copywriting can be a bit of a story, it can be a story about your experience, it can be a story about the course and users.
Copywriting also needs data and user comments that can explain the good quality of the course. Usually, we should pay attention to collecting and summarizing the data and praise in user interaction. As a credit endorsement of the course and your personal brand, don't dislike bad reviews, because others' bad reviews are what you need to improve and optimize. Improving and optimizing the curriculum is to improve the quality of the curriculum and make users feel that it is worth the money.
On the other hand, we all know that word of mouth is very important, so how to create word of mouth?
In addition to collecting students' praises, we can also set up some discussion topics on some public platforms, such as Weibo, which will make people feel that the reputation of our courses is more real.
What kind of courses can be called good courses?
The so-called "good-sounding" includes several dimensions: good-looking, good-sounding, easy-to-use, dynamic and interesting.
Like energy.
The passionate tone of your lecture can make students feel that the course is full of energy, and students can cheer up and listen to your lecture.
Another example is useful.
You can't just talk about theories, methods and scenarios. This is the first point of doing a good job. In addition to theory, there are methods and scenario analysis, which can be used in practice. Then others will know how to use this method and think your course is worth listening to.
Chicken soup can be said, but you should also let everyone know how to implement it through a spoon, otherwise what you said will be a deceptive success.
One more thing, you should be free to play it back during the lecture. This is also one of the styles of lectures.
What do you mean, put it away at will?
You see, after the teacher finishes the class, there will be a question and answer session. A good teacher can calmly answer students' questions and give solutions in this process. This is put away at will. And if you can make the Q&A session interesting and useful, is it a more attractive style?
Before, there was a teacher who taught Zhang Xuefeng online. His lectures are very interesting, and he can answer students' questions freely.
You should probably ask, how can you put it away freely?
Ask yourself and answer yourself. You will ask yourself questions according to your course content every day and answer them truthfully. This method can exercise your ability to answer various questions raised by students.
All right, three secrets are over. For the master, all three are very skilled, but if you are a novice and are still confused about this, you can use it.
If you think this content is useful to you, you can like it, save it and read it at any time in the future.
Finally, we can think about a question:
You can make a list, combine the above, see what you have and what you need to improve, and make full preparations for your course.