The future development of the gym is very important. Many people need exercise to reach a perfect figure. With the development of China society, the continuous improvement of people's living standards, and the government's "national fitness" activities, people pay more and more attention to physical health, and the fitness industry is facing enormous opportunities and challenges, with immeasurable potential.

In the United States, one out of every eight people is exercising, and more than 10,000 people have a health club on average. According to incomplete statistics, in 20 16, the number of Chinese fitness clubs with a certain scale in China was about 3,800, with about140,000 members. At present, the average number of people in China is less than one fitness club! What a big market gap this is!

The low proportion of fitness population contains huge industry development space, market demand and market value!

Look at the growth rate of fitness clubs in China this decade!

In 2004, there were only 1 434 commercial gymnasiums in China, with an annual income of about 582 million US dollars. In 20 12, these two figures increased to 574.9 and 3.69 billion dollars respectively. In less than 10 years, the number of gyms has increased by about 4 times, while the income has increased by nearly 7 times. Some experts predict that in 20 18, the scale of fitness industry in China will reach 6.83 billion US dollars, and the number of employees will be close to 250,000!

With the rapid development of the fitness industry, many problems in the gym are gradually exposed.

Question 1: The coach's comprehensive and thoughtful service and professionalism.

Most of the gym's income comes from membership card sales and personal training, and these two points require the coach's service quality and professionalism. If there is a problem, it is difficult to generate sustainable consumption.

However, due to the rapid development of gymnasiums, the growth rate of professional coaches cannot keep up with the expansion rate of gymnasiums, and some operators have realized the seriousness of this problem. They pointed out that the development of fitness industry can not be separated from specialization around improving service quality. "Although it is on the rise, there are still many shortcomings in the professionalism of the fitness industry, such as lack of professional coaches, single curriculum system, and excessive dependence on private education. These are all in urgent need of change. "

Question 2: Management of professional system and increase of user stickiness.

The development team of gymnasiums is getting bigger and bigger, but the development trend is inversely proportional to the development speed. The reason is that gymnasiums pay more and more attention to quantity, at the same time, they lack professional management consciousness and neglect management, which leads to the deterioration of gymnasiums, fewer and fewer members and more and more idle products. In the long run, gyms will inevitably die out.

Professional and systematic management can reduce the idle rate of gym products, let members enjoy modern management and services, and increase the stickiness between users and gyms.