As a fashion sports brand, Feile is no stranger to consumers in China. Feile's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks away from convention, Feile constantly meets the needs of different consumers with its innovative and design-oriented products. The cutting-edge original products in the past have become Jin Dian today. People who wear Fila are people who like sports, because Fila's products are all sports.
The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.
The present situation of Le Fei brand
What we see is a familiar but brand-new brand image of Feile, which not only inherits the traditional artistic concept, but also embodies the fashion atmosphere of modern trends everywhere.
Feile is not limited to creating history and miracles, but also wants to create his own fashion concept: pursuing comfort and relaxation; Pay attention to detail and beauty; Pursuing dreams and setting sail-all these have injected fresh strength into the Feile brand. Today FILA subverts the traditional sports image and releases unexpected energy with a brand-new fashion lifestyle brand. In the near future, the cross-border cooperation with Matthew Waldman, the soul of NOOKA, will ignite FILA's eager expectation for the future.
Now, the return of Philo also means that a new fashion era is about to open. The night in Beijing will be brilliant again in a hundred years. Philo will continue to sail with the dazzling aura of the last century. In the next century, Philo will also create fashion with sports and achieve miracles with elegant temperament.
The above contents refer to Baidu Encyclopedia -FILA.