It is understood that since the contest was launched on June 8 165438+, * * has attracted nearly 100 contestants to participate in the contest, including both professional anchors of e-commerce companies and new e-commerce farmers who came into contact with the live broadcast for the first time. After the short video contest and live broadcast contest, 17 contestants finally competed for the final of the day. The contest is divided into two items: product marketing design and live simulation live broadcast. "Pig blood balls", "firewood and bacon" and "Baoqing Guiding Tea" were promoted to all parts of the country by the anchor.
According to reports, the ultimate goal of this competition is to help sales and cultivate talents through the competition, so as to improve the brand influence of Xinshao agricultural products, dig out a group of high-level, high-level and high-quality e-commerce talents, and drive Xinshao famous agricultural and sideline products to go out. To this end, before the competition, the Bureau of Commerce organized offline training, focusing on the production, brand marketing, e-commerce operation and live broadcast of the entries.
Image source: New Less Release
It is reported that in recent years, Xinshao County has taken the opportunity of building a national-level e-commerce into a comprehensive demonstration county in rural areas, vigorously established an e-commerce "incubation base", built a total of county-level e-commerce incubators 1 04, cultivated e-commerce enterprises 104, built warehousing and distribution centers and agricultural product standardization centers with high standards, built 226 township-level e-commerce logistics service stations, and exhibited special agricultural products/kloc-.
At the same time, Xinshao County introduced a professional training team, invested 2.25 million yuan in training, and carried out more than 30,000 trainings for different groups of people, including "popularization+advanced", "online+offline" and "theory+practical". Through "menu-based precision training", more than 365,438 junior and intermediate e-commerce talents will be trained to start businesses1/kloc-0.
Image source: New Less Release
It is worth mentioning that in February this year, the online New Year Festival of "Year of the Ox, Pinxin Shaowei Xinshao Wei Zi Site Alliance" hosted by Xinshao County Bureau of Commerce and hosted by Huinong.com was held in Xinshao County. It is reported that this is the first online New Year Festival in Xinshao County. On the first day of the event, 2,366 users participated in the spike. 10 day, the sales of online New Year Festival exceeded 1.7 million yuan, and * * * contributed 1 1340 single. More than 500 thousand people visited the activity page, which led to three related topics, which led more than 50 e-commerce experts in the county to participate in the topic.