Cultivate professional knowledge of sports economy and management and health management; Adapt to the development needs of sports industry and health industry; It has international vision, competitiveness, communication, cooperation and innovation ability in the business field.
Be able to use modern tools, and have the practical operation ability and analysis ability of sports economy and management, health management and other modules; Familiar with the operation and management of sports industry and health industry, with good professional quality; Can be competent for professional managers, key account managers, project operation managers, health management and other leaders and managers in sports industry and health industry enterprises and institutions.
Extended data
1, to understand the latest research results and development trends at home and abroad in this field;
2. Have a deep understanding of the basic laws of sports marketing management and sports industry management;
3. Have strong insight and judgment on hot issues in the field of sports market economy;
4. Strong investigation and research ability, management and operation ability and practical operation ability;
5. Mastering a foreign language;
6. Skillfully use modern information technology and management tools.
Baidu encyclopedia-sports industry management major