Question 2: Brief introduction of the enterprise, how to write the development history and corporate culture, shape corporate culture and promote corporate development —— A summary report of Orwell's corporate culture construction —— Dongguan Orwell Arts & Crafts Co., Ltd. has attached great importance to corporate culture construction since 1996, and gradually shaped habits, innovation and pragmatism. Integrity, enterprise spirit, employee cohesion, company development strategy and employee vision are combined to promote the company's development in several aspects. A good corporate culture atmosphere attracts excellent people to join the stable staff and reduces the employee turnover rate. Guangdong migrant workers provide various opportunities to promote their development. Strong migrant workers leave their homes and find it difficult to work professionally; According to the characteristics of migrant workers, the company's corporate culture construction strives to create a family atmosphere to smooth the homesickness of employees and create a machine for colleagues from all corners of the country to communicate, understand and respect (2) basic culture and job skills training to improve the quality of employees and promote productivity (3) entertaining and entertaining to cultivate employees' sentiments and improve their moral standards; Participate in various effective and well-controlled entertainment places in the factory, basically put an end to criminal incidents in the company and ensure social security and stability. (4) Actively participate in community public sports and establish a civilized and harmonious relationship with the community. Good corporate image recognition * * * recognition results. Main experience: (. Software leaders attach importance to organizing and perfecting personnel, fully equipped with cultural and entertainment management procedures and institutionalized cultural construction, which fundamentally ensures the "green grass" of the factory magazine. Since its establishment, Li Jingjuan, the management representative, has been a director. The manager of the administrative department is directly responsible to the general planning company of culture and sports. The resource department is responsible for the management of culture and sports, with two culture and sports commissioners and specialized cadres. Both of them have rich experience in cultural and sports organization. (2) Hardware companies have invested heavily in cultural and sports facilities. After eight years of development, Orwell has built a garden-style factory with a green area of 30%. The company has cultural and sports facilities: the library currently has more than 3,000 books, 2 books and more than 50 new periodicals. The functional indoor recreation room is nearly 900 square meters, which can accommodate more than a thousand movies. There are two badminton courts and two table tennis courts. Build two standard lighting basketball courts, install lighting and audio equipment, and expose the dance floor at night; 1000 square meter skating rink staff sports lounge; The company has an infirmary with two full-time medical staff to provide medical services; The newly renovated media classroom of the company is connected with the staff dormitory of the postal agency in the company and can accommodate more than 200 classes. It is convenient for employees to contact relatives and friends. Up to now, the company has invested 240,000 yuan in cultural and entertainment facilities, with an average investment of more than 50 yuan (excluding cultural and entertainment facilities). (3) To engage in corporate culture, we refuse to be superficial and one-sided, adhere to the principle of combining popularization and improvement, adhere to the principle of combining knowledge, entertainment and interest, adhere to the principle of amateur voluntariness, form and health, and actively hold literary evenings every Spring Festival, New Year's Day, Labor Day and celebration day; Hold a karaoke competition every time; Advocate the national fitness games to improve employees' physical fitness. The general manager calls Maofeng Cup Games every June165438+1October, and holds the seventh competition this month: basketball, table tennis, badminton, chess, tug-of-war and relay. Every off-season, the company at least organizes overseas travel; Make full use of the company's internal media resources, publicize the concept of corporate culture construction with walls, window pictures, newspaper layouts and website pages, and post newspapers such as Nanfang Daily, Dongguan Daily, Shenzhen Daily and Guangdong Public Security Daily; All departments should build cultural publicity columns (level 2); The company's internal periodical "Spring Grass Green" (bimonthly) is close to Orwell, conveying Orwell's information, praising Orwell's advanced work, inspiring Orwell's enthusiasm, caring for Orwell and advocating Orwell's publication purpose. Some employees still pay attention to "Spring Grass Green" after leaving their jobs, and recommend "Ping Bao" magazine to Orwell's excellent articles. At present, the company has jumped into sports teams: the company's basketball team and the basketball teams of various departments, the "Spring Grass Green" Literature Society and the Wushu Association; Two Wushu athletes participated in the flat needle safety skill competition on behalf of the company and won the second place in Sanda. In view of the uneven overall cultural quality of the company's employees, the company exhibits cultural quality or job skills training at least twice a quarter on average, and the training content reaches three times a month in the off-season. Examples of practical principles: English, computer and professional skills are all helpful to employees' career development planning.
Question 3: How to write the historical evolution of an enterprise is to start from the earliest establishment of the enterprise, and then write a list of major events by year, such as the change of the principal responsible person and the change of the company name, similar to memorabilia.
Question 4: How to write the history of enterprise development? If you need professional advice, you should go to an expert for ghostwriting. China Speech Network is a good ghostwriting website.
Question 5: How to write the development history, innovation ability and corporate culture of an enterprise? On how to promote the core competitiveness of enterprises through the construction of enterprise culture. With the economic globalization, China enterprises are facing the competition not only from domestic enterprises, but also from international multinational companies. At the same time, under the background of the deepening financial crisis, China enterprises are also facing many challenges. The influence of the financial crisis is deepening gradually. Under the influence of the global economic crisis, enterprises all over the world are experiencing great challenges. Many well-known multinational groups have responded by reducing wages and layoffs, reducing production scale and even bankruptcy liquidation. For the growth enterprises in China, they are undoubtedly experiencing a huge crisis. At this critical moment, how should China enterprises turn crisis into opportunity and maintain their own development? To enhance the core competitiveness of enterprises, we must carry out deep-seated reforms. This paper discusses some superficial views on how to enhance the core competitiveness of China enterprises through the construction of enterprise culture. The so-called corporate culture is based on the same values, and all employees of the enterprise follow the same goals, codes of conduct and ways of thinking. Nowadays, the value of corporate culture is paid more and more attention by the business community, because the construction and formation of corporate culture system has indelible significance to the promotion of an enterprise's core competitiveness. Core competence is a unique technology for enterprise development. The ability to develop unique products and create unique marketing means has three obvious characteristics (1), which can bring great value to users. (2) Being able to support a variety of core products; (3) It is difficult for competitors to imitate or copy. In today's world economic system and commodity market with increasingly perfect market system, this ability is the decisive factor for the long-term development of this enterprise.
Question 6: How to write the development history, leading products, business performance, industry status and competitive advantage is to require bidders to provide performance certificates. For example, bidders are required to provide certificates, contracts, etc. Sales performance within 3 years or other performance of the industry to which the project belongs.
Question 7: The development history of media industry in mainland China: Traditional media was born in Shanghai in 1872, and the birth of online media began with the launch of China Trade News Network in 1995. In 2005, Web2.0, the online representative of Sina blog, successfully entered China. In the same year, my music network also successfully introduced video sharing mode, which opened another window. In 2009, Sina Weibo went online and became an accelerant for detonating media people. From 20 1 1, wechat went online to 20 13, and successfully transferred the media to the mobile phone.
Judging from the development of the media, in the past media era, because of the monopoly of information, the right to speak was monopolized; Now with the development of the Internet, including the development of WeChat, Weibo and other tools, everyone can become the spokesperson of the media.
In 2003, Americans put forward the word "wemedia", which was translated in Chinese as: from the media.
In 2005, blogs entered China and began to be recognized by the public. Blog is a typical self-media application after the early Internet personal website. In the heyday of blog in 2008, there were 654.38 billion blogs in China.
In 2009, Sina tried Weibo, and with its powerful media attributes, it promoted Weibo to become one of the top Internet applications in China at that time. 1 1 year, Sina Weibo reached its peak. Even today, it has lost its former glory and still claims to have 60 million active users every day. It is another typical self-media application after blog.
20 1 1, Tencent launched WeChat as a personal communication tool for interpersonal communication. 12 years, wechat launched a public platform (public account), which immediately triggered a large number of institutions and individuals to settle in and open their own accounts. In a sense, the blog defeated by Weibo has been reborn on the WeChat public platform. Today, there are 8 million WeChat WeChat official account, which is equivalent to one official WeChat account for every 160 people in China. In the official WeChat account, there are a large number of self-media individuals, and on the basis of these media, a media alliance has been formed.
If we take the blog in 2005 as the starting point of self-media, China has gone for ten years. If it is pushed to an earlier personal website, it will be nearly twenty years (but the early personal website can't reach the order of millions anyway). However, it is really a hint from WeChat WeChat official account that it comes from the surging media and vaguely presents the business routine of letting a hundred flowers blossom.
Although the WeChat public platform was launched in 20 12, there were few early players in 20 12, and most of them were testing the water. By 20 13, many people realize that this is a very powerful media tool. This is due to two reasons.
First, with the popularity of smart phones, the mobile Internet has penetrated more and more into ordinary people in China. Unlike Weibo, WeChat WeChat official account allows long articles-140 characters, sometimes it's really hard to say anything, but unlike blogs, reading WeChat WeChat official account can be done on a mobile phone.
Second, more importantly, WeChat WeChat official account is attached to a powerful social network: the circle of friends. This is why the news client has launched a self-media function similar to a public account, but it still can't compete with WeChat: lack of social networks. Tencent official data shows that 80% of users read through a circle of friends.
More importantly, WeChat also has powerful interpersonal communication scenes (peer-to-peer communication) and group communication scenes (groups), which will be helpful for reading WeChat official account's articles.
20 14, harvesting starts from the media.
Some individuals have realized commercial realization by operating their own self-media accounts. Including publicity for commercial companies, including promoting commercial companies, becoming a company consultant and doing KOL after becoming famous.
There are also some self-media accounts, which have great influence, forming a fan economy in a certain sense, organizing "* * clubs" and selling "* * brands" of goods, and doing a great job.