First, the Green Olympic Village. Beijing 2008 Olympic Village will be planned and built into a sustainable community model in line with the development trend of the world environment in 2 1 century, so as to promote the development of green communities in Beijing. The buildings in the village will adopt high-efficiency energy-saving thermal insulation materials, and make full use of pollution-free energy such as natural ventilation, natural wind collection, solar energy, wind energy and electric energy. The sewage will be treated by biochemical technology to achieve 100% harmlessness. At the same time, the village will also be equipped with advanced reclaimed water treatment and rainwater collection system, which can be used to maintain green space. Second, the People's Olympic Village. The Olympic Village will give every athlete a cordial and natural humanistic care and a relaxed and lively living atmosphere, so that they can have a full rest, enjoy all-round services and spend their leisure time comfortably. Colorful activities in the Olympic Village will promote cultural exchanges among athletes, promote the spread of Olympic ideals, and make their days in the Olympic Village unforgettable memories in their lives. Third, the high-tech Olympic Village. The Olympic Village will adopt mature and advanced science and technology to build the Olympic Village into an information-based community. Complete structured wiring system (including telephone, network, cable TV, etc.). ) will be established in the village to realize mobile communication services covering both inside and outside the city. In addition, the Olympic Village will also provide 4A-level services, that is, at any time, villagers can get the required voice, data and Internet services through computers, mobile phones, PDA and other terminals in the village, as well as many Internet cafes set up in the village, and they can also provide free Internet access services for athletes, so that they can communicate with each other and see the world at a glance.
On the management orientation of humanistic Olympics
Humanistic Olympics is a systematic project, and its commercial orientation should be accurate. "Humanism" refers to various cultural phenomena in human society. Humanistic Olympics refers to "various cultural phenomena of the Olympics" and refers to the humanistic phenomenon of people-oriented Olympic participation, the core of which is "Olympics" and its "Olympic humanism" phenomenon; "People's Olympics" does not mean "People's China". Only "People's Olympics" can be called "People's Olympics". Only by integrating China's culture into the Olympic participation culture can it become a real "people's Olympics" ... Can the "Olympic cultural phenomenon or landscape" directly formed through the Olympic Games be called "people's Olympics"?
"Hurry up! Higher! Stronger! " It not only refers to sports achievements, but also has a deeper meaning; The most important purpose of participating in the Olympic Games is not to win the championship, but to participate! Participating in the Olympic Games is one of the effective ways to achieve the goal of "People's Olympics". The management mode of "new participation" is only a means and marketing tool to realize the management of "products": it is an effective driving mode of "culture, mass, entertainment, network and global" by introducing public participation, so that the widest range of participants can know and understand the products through the "participation" activities of "product content"
The strategic purpose of hosting the Olympic Games is to "spread China culture, enhance communication and understanding with people of other countries, and promote the development of various undertakings in the host country". Combining "hosting the Olympic Games" with "promoting the development of various undertakings in China" is the "product" of "People's Olympics"! Among the "products" of the People's Olympics, there are both "Olympic Humanities" and "China Humanities" of China's history, economy, science and technology, education and humanities. So how can we let the whole world know more about the content of "China Culture"? In other words, how to "manage" these "product contents"? We believe that through the promotion of "new participation", the maximum marketing of "products" can be realized. We assume that "Olympic language communication environment building activity" is a product; "New participation" is a means to realize product marketing; "Olympic language communication environment construction activities" is the carrier of marketing, and "cultural promotion" is the goal to be achieved! ★ Use the most direct carrier of Olympic humanistic activities to realize the marketing purpose of humanistic Olympic "products"; In line with the requirements of "new participation" that "all carriers and marketing means are for the realization of product management goals and objectives". ★ After re-planning and evolution, the design of "People's Olympics New Participation" will become a development project involving the Olympic international market, far from being a traditional or general activity.
The concept of global participation in humanistic Olympics
The Olympics advocates "participation"! The new century has aroused the humanistic Olympics with global participation! In the new century, the traditional Olympic Games have spanned several centuries. In the 2 1 century with the rapid development of science and technology, the Olympics should have its brand-new content, brand-new way and brand-new participation! It is no longer a "program" that most people watched in the past, but an activity with more connotation and more people participating; It is a more extensive communication activity and a carrier for more people to participate in and directly promote social progress.
As a new Olympic Games in the new century, it should have more fascinating development. The People's Olympics in the new century should allow the "participation" activities to develop from on-site to off-site, and to develop to four years before the competition! We should break through time and space and start a business! Take advantage of the conditions provided by the new century to let participants from all over the world participate in the People's Olympics in different places.
-"Participating in the People's Olympics" is a broader and longer-term competition for people in the world who pursue human peace, directly four years before the competition! This is a four-year participation from 2004 to 2008.
-Participation in the People's Olympics is not only in the stadium, but also outside the stadium! Participation is not limited by time and space, and communication and interaction are the biggest themes for people to participate in the Olympic Games! It is a global participation activity with great attraction, penetration and cohesion in many countries and regions, and it is an exchange activity in which more people participate in human civilization.
-Participation in the People's Olympics is not limited to the traditional "face-to-face" participation, but remote participation by using the Internet, which is a global participation without time and space constraints! It is a popular, entertaining and widely participated competition!
-Participating in the People's Olympics is an exchange of national culture, language and commerce; Mobilizing the extensive participation of all ethnic groups in the world in the four years before the competition is a great cause to spread human civilization, break the political deadlock, promote economic development, strengthen the integration and unity of all ethnic groups in the world, and safeguard and develop world peace.
-The new participation of the People's Olympics is bathed in the new century and new economic era, and the Internet has become the platform for the realization of the "global new participation model"; Providing global participation in the "People's Olympics" through the Internet can help the host country and the International Olympic Committee gain benefits from the global market.
The "Content" Orientation of Humanistic Olympic Management
"People's Olympics" is an important part of the three exhibition fulcrums of "New Olympics", and the exhibition of China's people mainly depends on the People's Olympics. What should be displayed in the study of humanistic Olympics? This is related to China's strategic goal of hosting the Olympic Games, and its exhibition content is a key! But it is impossible to run the humanities in China.
The main contents of "Olympic Humanities" outside the stadium are: the establishment of the Olympic language environment, the relay of the Olympic flame, participation in the opening and closing ceremonies of the Olympic Games, participation in Olympic literature and art, and participation in more Olympic cultural activities. In the activities of these Olympic humanistic phenomena, it is easier to find the humanistic content of the Olympic Games in the operation of the humanistic Olympics, but it is particularly important when it is integrated into the humanistic phenomenon in China (here we temporarily distinguish other characteristics:
1, the main Olympic sports and humanities project;
2. Olympic humanities peripheral projects;
The emblem of "Chinese Seal Dancing Beijing" organically combines the seal script, Chinese characters and the five-ring symbol, and is full of profound vitality. The scale of the land reflects the charm of the East and the West; Between strokes, the Olympic spirit sublimates. The emblem of the Olympic bid consists of the five Olympic rings, which looks like a "Chinese knot" in China's traditional folk arts and crafts, and also looks like a human figure beating Tai Ji Chuan. The pattern is flowing, harmonious, vivid and dynamic, which symbolizes the unity, cooperation, exchange and development of the people of the world and creates the new century hand in hand. Express faster, higher and stronger Olympic sports spirit.
The Olympic Park is located at the northern end of the central axis of the city, with the downtown in the south and the famous scientific research, cultural and educational areas and historical scenic spots in the west.
The Olympic spirit is the spirit of mutual understanding, friendship, unity and fair competition.
The Olympic motto is "swifter, higher and stronger".
7. The background of the Olympic flag is boundless white with five interlocking rings in the middle, which is what we call the Olympic rings. The colors of the ring are blue, yellow, black, green and red from left to right.
The Olympic flame symbolizes light, unity, friendship, peace and justice.
9. New Beijing, Great Olympics, New Beijing, Great Olympics