According to the "China Fitness Club Industry Market Research and Investment Analysis Report" published by Prospective Industry Research Institute, the market scale of China gymnasiums in 20 15 years is about 70 billion yuan. It is predicted that by 2020, the gym market in China is expected to reach 123 billion yuan, with a compound growth rate of about 12% in the next five years.
Judging from the competition pattern, there is no real national chain fitness enterprise in China at present, and the regional characteristics of fitness clubs are obvious and the competition pattern is scattered. The total market share of 15 regional leading enterprises with scale advantage is less than 12%.
At present, traditional gyms generally face problems such as rent, marketing cost and financing, which also reflects the pain points of the whole traditional gym market. It can be predicted that under the trend of consumption upgrading, China's ever-changing fitness industry will usher in a huge dividend. Compared with the mature fitness market in the United States, China's fitness is still in the initial stage of development, with great potential for future development.