"Fun in Beijing" column occupies a broad market area;
This column occupies more than 80% of Beijing mobile TV market, including 823 bus lines on Beijing Road and 25,368 vehicles of various types. Metro Line 5, 10, 13, Batong Line, etc. Guang Bei media's mobile TV has a wide range of radiation and great influence.
The market advantage of "Fun in Beijing" column;
Bus and subway media are in a relatively closed environment, and subway passengers have few line-of-sight choices and high advertising attention. Bus and subway media programs have a relatively stable audience; The mass media of public transportation and subway are young and highly educated people, mainly company employees, students (mainly college students) and managers. They are very concerned about fashion-related goods (services), entertainment and leisure information and commodity information related to daily life. At the same time, they are also the main consumers of fashion and entertainment. Many business people and foreign tourists also like to take the bus and subway in this city; Beijing's buses and subways are crowded and have a large passenger flow.
"Fun in Beijing" column content:
The content of the column mainly includes leisure culture and physical fitness. Leisure culture includes: resorts, farmhouses, theme parks and their characteristic activities, characteristic temple fairs, cultural and art festivals, art venues, museums, exhibition venues, antique cities, cinemas (movies), traditional clubs (such as Huguang Guild Hall), traditional performance places, theater cultural festival performance seasons, characteristic commercial blocks and characteristic bars.