Gym First Anniversary Activity Plan 1 I. Background Analysis
The hot sun is heavy, the clear water is long, and the graceful figure seems to be what every man and woman want. Years have left marks, unconsciously my face is old, my figure is out of shape, I have a beer belly for entertainment every night, a fast-paced city, and a depressed mood. Are you also lamenting life, unloading fatigue, indulging your mind, making our hearts jump for joy, and letting our bodies get out of the misunderstanding of sub-health? Fitness club will create a better life for you scientifically and systematically.
2 1 century is a fashionable, energetic and powerful century. You are busy with your career every day and forget your body and mind. People need to relax completely. So fitness has now become a way of life, and scientific fitness can completely relax your body and mind.
Fitness club is not only the representative of science, but also the spokesman of fashion. How to make fitness exercise become people's subjective consciousness? How can we get consumers to participate in the fitness club? This is a problem that everyone in the industry is discussing now, and it is also a guarantee for the good development of fitness, although more and more people have realized the importance of fitness and started to join the ranks of fitness. We can see that most people still haven't joined the fitness ranks, which is related to people's low consumption level and consumption concept, as well as time constraints. How to make fitness a compulsory course in people's daily life depends on vigorous publicity, so I think it is imperative to take the X anniversary celebration as an opportunity to deepen our theme and expand the popularity of fitness.
Second, the purpose of the activity
This activity is mainly to celebrate the first anniversary and rename the fitness club. In the long run, it is intended to enhance the popularity and reputation of the fitness club, so that it can better publicize its image in the activities, enhance people's fitness awareness, better understand and recognize the fitness club, and make a very good publicity for the first anniversary celebration party; In addition, a series of activities in the Cultural Square have laid a good foundation for fitness to enter the community in the future, which can better implement the purpose of "healthy people, serving life" and achieve the purpose of increasing membership and expanding business of the fitness club.
Third, the activity flow arrangement
1, July 20xx 17, 18 will be distributed in front of several large shopping malls (the denomination of the gold coupons is to be determined), and the holders of the gold coupons can exercise once for free during the celebration of the central store, and at the same time, the activity leaflets about the theme cultural celebration will be distributed. (Location:)
2. Anyone who joins the fitness club during the celebration of the first anniversary of the establishment of the fitness club will become a full member of the fitness club, and can give you a 20% discount, and can participate in the lottery activities in large-scale theme cultural celebrations like existing members (the award setting is to be determined); If teachers and students participate, they can make further concessions.
During the party, I will send you a souvenir with the words "the first anniversary celebration of fitness club".
Fourth, the series of activities of "Fitness from now on, Fitness meets you"
1, time: 20xx July 17~ 18: 00-9: 00 a.m.
2. Location:
3. Personnel arrangement: the coach and some members of the health club will participate.
4. Activity arrangement:
1) tells you about fitness and instills fitness concepts in you.
2) Activities to publicize the anniversary of the fitness club.
(Remarks: If possible, this activity will be carried out in the community for a long time, and the fitness service will be provided at home and the fitness club will be provided in the community, so as to enhance the influence of the fitness club, facilitate people with exercise ability to join the fitness ranks more conveniently, and achieve the purpose of developing the fitness club into the community. )
Five, "years of passion. Entertain my heart. "
Theme literature celebration
1, time: 20xx July 18, 15: 00 —— 2 1: 00.
2. Location:
3. Party arrangement:
1) Large-scale program performance
2) Speech by the club representative
3) Song performance (number of singers to be determined) Performance items to be determined.
4) Dynamic dance, reflecting the fashionable and dynamic atmosphere of the times.
5) Wonderful game links (learn to do aerobics and send beautiful gifts)
6) Wonderful lottery session (new members of the fitness club will participate in the * * * together with the original members).
7) The host introduced the scientific knowledge of fitness clubs and fitness to everyone in the wonderful performance.
8) Make some banners to promote the first anniversary celebration of the fitness club, and then make some balloon banners to better promote the evening party.
The entry point of intransitive verb activity
1, according to the fact that most people are physically and mentally tired to varying degrees in the intense study and work groups, even unhealthy or sub-healthy, it is emphasized that fitness can not only satisfy physical exercise, but also make you physically and mentally happy, because we teach you fitness in the center fitness with the most scientific method.
2. Advocate fitness in the community and at home, so as to better serve the vast number of consumer groups, achieve the purpose of "healthy people, service life" in health clubs, and better grasp the consumer groups.
3, must appear in the form of public welfare, to advocate the purpose of this activity is to advocate the national fitness campaign, from the perspective of public welfare to promote the anniversary, so that consumers can accept the central fitness club and join the central fitness club!
Gym first anniversary activity plan 2 I. Activity time:
20xx July (anniversary month)
20xx July 25th (theme day) buffet dinner
Second, the theme: Thanksgiving for a year, with your company!
Three. Activities:
1, admission courtesy: gift value1Zhou Ka, 68 yuan.
Membership courtesy: give a monthly card worth 388 yuan (card type above season card)
Thanks: Members recommend double points (exercise time).
Theme gift: Choose a member to join or renew on July 25th, and cash back 100%. (Only applicable to cardholders this month)
2. Loyal member selection (tentative)
Activity time: July10-July 20th.
Activity form: Ten loyal members will be selected by all staff of 52 Fitness before July 20th.
Selection criteria: membership years and fitness times.
3, integral cashback activities
Activity time: July 6-July 25 (20 days)
Activity Form: During the validity period of the activity, members will accumulate one point for each day of admission, and the maximum cash back will be 200 yuan Cash Back 10 yuan (30 yuan will be deducted). (Only for card handling and private education, there is no discount, and the card handling fee can be deducted)
4, the old member introduction (new member) points double return.
Card price reward
700 yuan will be given a month's exercise time (this month only) for each person introduced in the semi-annual card.
The average annual card is 988 yuan, and each introducer is given two months of exercise time (this month only).
Two-year card 1688 yuan, each introducer will be given four months of exercise time (this month only).
Love card 1688 yuan, each introducer will be given four months of exercise time (this month only).
Note: the member's recommendation must be brought by the member himself, otherwise there will be no double return.
5. Update of old members
Card price
Ordinary annual card is 988 yuan
Cash back points +2 months membership time+two personal education in 400 yuan+a monthly card +2 months card-free parking+sports wallet+monthly cash back lottery.
Two-year card 1688 yuan
Redeem points for cash +4 months membership time+a bimonthly card+two private lessons in 400 yuan +6 months card-free suspension +8Gu disk+monthly cashback lottery.
Family card 1688 yuan
Redeem points for cash +4 months membership time+one monthly card+two private lessons in 400 yuan +6 months card-free suspension+yoga mat+monthly cashback lottery.
6. Newly issued card members
Card price
Ordinary annual card is 988 yuan
2 months membership time+1 monthly card +2 months card-free suspension.
+400 yuan's two personal education+sports pocket+monthly cashback lottery.
Two-year card 1688 yuan
4 months membership time+1 bimonthly card +6 months card-free suspension.
+400 yuan twice personal education +8Gu disk+monthly cashback lottery.
Family card 1688 yuan
4 months membership time+1 monthly card +6 months card-free suspension.
+400 yuan's two private lessons+yoga mat+monthly cashback lottery.
7. For private education
During the celebration, you can enjoy the following private education benefits:
Handle 12 200 yuan/lesson, plus 2 lessons.
Press 190 yuan/class to handle 24 classes and have 4 classes.
Press 180 yuan/class to handle 36 classes and have 6 classes.
According to 170 yuan/class, 48 classes are handled and 8 classes are attended.
Press 160 yuan/lesson to handle 50 lessons, and give 10 lesson.
Press 150 yuan/lesson to handle 50 lessons, and give 12 lessons.
Annual private education 144 (original price 28800) Activity price: 23040 yuan (a mountain bike with a gift value of 1500) is limited to one person, on a first-come-first-served basis.
8. Star member selection
Members who have made a breakthrough in improving their figure through exercise (provide a comparison before and after two exercises)
9. Membership Competition (planned)
10, 20xx July 25th
Awards and sweepstakes
Note: The above activities are limited to this month (more gifts are under negotiation).