1. Some male viewers gain self-worth recognition and satisfaction by rewarding female anchors, which they think is a way of "showing off" and "showing themselves". In this Internet age, more and more people are eager to show their sense of existence and importance through various channels, and the rise of the network celebrity economy just provides them with a platform.

2. As a celebrity on the live broadcast platform, female anchors usually have certain beauty, talent or special charm, which makes some male viewers have a strong curiosity and desire to explore, hoping to get more attention and response through rewarding. At the same time, female anchors often carry out some interactive activities, such as singing and dancing, answering questions and so on. This interactive form can also make the audience feel a different kind of happiness.

For some male audience under pressure, the live broadcast room has become an important place for them to relax and release their pressure. Compared with watching TV, playing games and other ways, Internet live broadcast can make people feel a real and immersive feeling. At the same time, some emotional catharsis of the female anchor may also touch the hearts of the audience and make them have a kind of * * *. The female anchor herself has become a star on social media, which makes many viewers willing to spend money and time in order to get more attention and response.

4. Internet live broadcast platform is more and more closely connected with people's daily life and has become a way of life for many viewers. No matter at home, at work or in leisure time, many people turn on their mobile phones or computers to watch the live broadcast and interact with other viewers. When people's emotional value is satisfied, they often have a strong sense of dependence on this person or this matter. Some people will make some impulsive behaviors in order to satisfy their emotional pleasure even if their income is not high.