1. Psychological aspects
(1) Loneliness and loneliness: The fast pace of life in modern cities and the alienation of interpersonal relationships make many people feel lonely and lonely. The companionship of pets can alleviate this mood. Studies have shown that keeping pets can promote people's feelings of love and reduce stress and loneliness.
(2) Emotional needs: Modern young people pay more and more attention to emotional communication and care. As a lovely and emotional life, pets can fill people's emotional needs.
(3) Social needs: pets can also be familiar with other pet owners and expand social circles.
2. Social aspects
(1) The change of the concept of marriage: the consumption of food, medical care and health care for pets is not only the traditional sense of "caring for pets", but also reflects the mentality of mutual love between modern young couples.
(2) Individualized demand: Modern young people pay more and more attention to individualization, and keeping pets can help them express their individuality, which is also the reason why keeping pets has become a fashionable life.
3. Cultural aspects
(1) change of cultural atmosphere: the rise of pet culture has a great influence on modern young people, making keeping pets a lifestyle and cultural symbol.
(2) Transformation of social values: Modern social values gradually tend to be cautious, and turn to multi-ecological views such as attaching importance to life and caring for nature, which also creates conditions for the rise of pet culture.
Then, the influence of modern young people on pet consumption.
1. Positive impact
(1) Relieve stress and loneliness: Keeping pets can be good for physical and mental health, especially for young people who often feel lonely and anxious, which is a very effective way to relieve them.
(2) Promoting social communication and enhancing emotion: Keeping pets can help people to establish friendship with others, give play to their contribution to the family and enhance the emotional connection between people.
(3) Promoting environmental protection culture: Pets' sports hobbies or environmentalism activities can promote people's concern for environmental protection;
2. Negative effects
(1) Economic burden: As far as the current economic situation is concerned, various expenses of pets, such as keeping, medical care, toys and insurance, will increase family expenses and increase the economic burden of young people.
(2) Psychological dependence: because pets can meet people's emotional needs, if they are over-dependent, people will live in an illusory pet world and lose the opportunity to contact with the real world.
(3) Environmental problems: There will also be environmental problems such as pet feces in the process of pet breeding. Improper handling will affect the sanitary environment of the community and the environmental sanitation of the community.
Modern young people's willingness to consume pets is influenced by psychological, social and cultural factors, such as reducing stress and strengthening social and emotional ties. On the other hand, pets' expenses will increase family expenses, psychological dependence and other negative effects. Therefore, when young people choose to keep pets, they should weigh the pros and cons, choose rationally and try to avoid potential negative factors in pet keeping.