"Limited edition" has always been a hot word in fashion circles. Some big-name cosmetics launch limited edition lipsticks, limited edition makeup boxes and other products every year. High-end leather goods also have "limited edition" packages, and even record companies often have various "limited editions". In the automobile industry, the "limited edition" is even more varied.

The limited edition represents rare quantity, unique design and special commemorative significance. Top luxury, like the ultimate love, pays attention to the exquisite quality to the details. From an economic point of view, limited edition products can't bring many benefits to brands, but there are still many brands willing to sacrifice some economic benefits and launch limited edition products.