platform
1.Jingtan.com was jointly invested by Baidu and Beijing News and launched in June 2009. Positioning as a regional sexual life service platform. Baidu and Beijing News each hold half of the shares. The specific content is provided and operated by the Beijing News, and Baidu provides resources and traffic support.
2.20 10, 1 1, Baidu LBS product "Baidu periphery" was officially launched, focusing on food, shopping, leisure and entertainment, hotels, fitness, beauty cosmetics, tourism and other categories. As a whole, it belongs to the information audit mode, which integrates the information of various preferential activities.
3. Baidu's C2C platform Baidu is expected to launch a beta version of Life Channel in June 20 10, and formally transform its life service platform in April 201year. In June of the same year, it was renamed Aloha 1 1, and it was split and operated independently. Baidu, IDG and Qi Ming Venture Capital Company injected 50 million yuan into Aloha.
4.20 10 In June, Hao 123, a subsidiary of Baidu, launched the group purchase navigation. On June 20 1 1 year, "hao 123 group purchase navigation" was upgraded to "Baidu group purchase navigation", and Baidu group purchase began to evolve from simple navigation to O2O.
5. Baidu started its own group buying business in February of 20 13, and in August of 20 13, it took strategic control of glutinous rice network with1600,000 USD.
6. Baidu Map was launched in 2008, and the API was opened on April 20 10, and third-party websites were introduced to increase POI information. Baidu's O2O strategy takes Baidu map as the center, Baidu group purchase and Baidu tourism (including where to go) as the two wings, creating a mode of combining large platforms with independent management. Ali is the first company to set foot in O2O and has the longest layout chain. Its layout has obviously accelerated. First, Taobao launched a map service, and tintin network, a local life information service platform, officially announced that it had obtained investment from Alibaba and Citibank. 20 14, Alibaba group made a strategic investment in yintai business and will form a joint venture company.
Ali O2O is moving towards a "closed loop", and its organizational form is as follows:
1, Taobao local life platform
In 2006, Alibaba acquired the word-of-mouth network founded by former employee Li Zhiguo. Later, it was adjusted to Taobao local life platform, which provided six services, such as local merchant information, electronic coupons, group purchase, rental, take-out and performance, and had two mobile clients, local life and Taobao movies.
2, group purchase: it is cost-effective to get together, in the group.
Taobao 2011February announced that the focus of "poly-cost-effective", which had previously focused on online commodity group buying, would be adjusted to offline regional group buying and formally joined the "Thousand Regiments War".
On July 20 1 1, Meituan.com completed the second round of financing, which was led by Alibaba. Subsequently, Ali Vice President Gan Tu Ba Diao announced that he had joined Meituan.com as the Chief Operating Officer, responsible for managing operations and strengthening the offline team.
3. Offline retailing
2065438+On March 3, 2004, Kloc-0, Alibaba Group and Yintai Commercial Group announced that Alibaba Group would make a strategic investment in Yintai Commercial with HK$ 5.37 billion. The two sides will open up the future commercial infrastructure system online and offline, and will form a joint venture company.
tool
1, online and offline price comparison: Yitao.com.
Taobao's price comparison website pottery. Com provides a two-dimensional code scanning price comparison application "Ceramic Art Huo Yan", which can query the price difference between online and offline goods.
2. Payment tool: Alipay
Alipay has made arrangements for mobile phone shake transfer, NFC sensor transfer and QR code scanning payment, and reached cooperation with Focus Media and offline shopping malls. Tiger Sniff's previous report "What are the actions and failures of Alipay O2O? Peng Lei, CEO of Alipay, made it clear that Alipay's positioning in Ali O2O is a tool, relying on the back end to provide payment-related scenario applications.
3. Taobao map service
In the era of mobile Internet, it is particularly important for LBS to recommend business information related to maps and geographic information to users based on geographic information search. Taobao has just launched a map service, which has the functions of locating, finding the surrounding group purchase discounts and finding local businesses. Among them, the group purchase discount is provided by Juhua, the merchants come from Taobao local life, and the map is provided by Alibaba Cloud. Tiger Sniff has analyzed the path selection and difficulties of Tencent O2O many times before. For example, Dai Zhikang, general manager of the life e-commerce department of Tencent e-commerce holding company, said that the Tencent path consisting of "QR code+account system +LBS+ payment+relationship chain" includes:
Entrance?
Wechat+QR code. Ma repeatedly stressed that Tencent and WeChat should promote QR codes in large quantities, and online and offline is a key entry point. "WeChat scanning QR code" has become a representative application of Tencent O2O.
tool
Tenpay announced its deep integration with WeChat Tencent e-commerce and opened the mobile payment market in the form of O2O. Its core business "QQ Caibei" plans to open up the connection between merchants and users, realize precise marketing, and open up the general points system for e-commerce and life service platforms.
platform
The merger of Group F and Gao Peng received $40 million in financing, with Groupon leading the investment and Tencent following the investment. Tencent's investment in group buying business has added up to more than $65.438 billion. According to Sohu IT, the business of Group F has not been integrated with WeChat, but it does not mean that group buying will not become a booster for Tencent to expand O2O. "Group F's group buying business will bring rich merchant resources to Tencent and contribute to the development of WeChat," said Lu, an e-commerce observer.
QQ map
Dai Zhikang once said that the biggest difference of a mobile phone is that it has a location, and the entrance is a map. For offline people, maps are a very valuable means to connect them with things online. Tencent's idea is to provide a map platform in various ways, and the open API allows more developers to access and call.
Since the Street View service was established on 20 1 1 Tencent map platform, global positioning data has spread all over other continents except Africa. It is said that the latest Tencent Street View will be available soon, supporting mobile phones. In the future, LBS applications can call Tencent Street View and map interface to directly display the actual street view data in the application.